HOME Research Insight New Product Launches and Acquisitions are the Strategies Adopted by Key Companies in the Cooling Fabrics Market

New Product Launches and Acquisitions are the Strategies Adopted by Key Companies in the Cooling Fabrics Market

Cooling fabrics are manufactured by using innovative and technologically advanced spinning processes on fibers (synthetic fibers such as nylon, polyester, and spandex and natural fibers such as jade, cocoa beans, and bamboo fibers). These fabrics provide cooling with a temperature 1-2 lower than the ambient temperature to the wearer. Cooling fabrics can remove sweat and water from the skin very quickly, thus, providing dryness and coolness.

Major companies operating in the cooling fabrics market include Ventex (Korea), Nan Ya Plastics (Taiwan), Tex-Ray Industrial Co. Ltd. (Taiwan), Invista (U.S.), Ahlstrom (Finland), Formosa Taffeta Co. Ltd. (Taiwan), Singtex (Taiwan), Nike (U.S.), Adidas (Germany), Puma (Germany), and Coolcore LLC (U.S.), among others.

New product launches and acquisitions are the strategies adopted by key companies in the cooling fabrics market. These companies also invested in R&D activities to strengthen their sales and distribution networks, enhance their market visibility, and strengthen their position in the market.

Invista (U.S.) is one of the leading producers of cooling fabrics and accounted for the largest share in terms of development of the cooling fabrics market due to its customer base and global presence across America, Europe, China, Korea, Japan, and New Zealand and high revenue generated from its fabrics business. In July 2016, the company introduced the next generation of LYCRASPORT technology at the Outdoor Retailer Summer Market in Salt Lake City, Utah. This new technology is introduced to provide comfort, fit, and support for stretchable active wear. This new product will help the company provide sport specific garments, especially for athletes and active consumers to optimize the performance along with a high comfort level. In November 2014, INVISTA opened an applied technology laboratory in Qingpu facility in Shanghai, China. This laboratory is designed to improve product development cycle time, offer enhanced technical services in the region, and provide innovative solutions to the customers working with INVISTA.

Coolcore LLC is another leading producer of cooling fabrics, which are used by major consumer brands across the globe to make athletic apparel and other wicking cloths. In January 2016, the company acquired all assets and intellectual property from Tempnology, a provider of temperature regulated fabrics and technologies. This acquisition helped the company retain a leadership position in the cooling fabrics market. In July 2015, Coolcore LLC partnered with Concept III (U.S.) that develops and manufactures creative performance products and innovative textiles. This partnership helped the companies develop and offer cooling fabrics technology that can cater to the market demand.

Related Reports:

Cooling Fabrics Market by Application (Sports Apparel, Protective Clothing, Lifestyle), Type (Synthetic, Natural), and Region - Global Forecast to 2021

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