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The global cut flowers market is estimated to be valued at USD 36.4 billion in 2022. It is projected to reach USD 45.5 billion by 2027, recording a CAGR of 4.6% during the forecast period. The vast majority of cut flowers are used commercially and sold to businesses in the global cut flowers market. This is because cut flowers can be used for various purposes, from decorations or gifts to events or marketing campaigns. Cut flowers add a touch of elegance and beauty to any setting. They also contribute to creating a pleasant environment, boosting morale, and making people more productive. Cut flowers have a shorter shelf life than most other decorations, so they must be replaced more frequently. This can be an added advantage for cut flower manufacturers.

The global cut flowers market is highly competitive, with many global and local market players who have adopted various strategies to expand their global footprint and increase their market share. Agreements & contracts, partnerships, product launches, expansions & investments, and mergers & acquisitions are some of the key strategies adopted by players to achieve growth in the cut flowers market. Floriculture is a dynamic, global, fast-growing industry characterized by important changes in the distribution network. According to the Food and Agriculture Organization (FAO), the demand for cut flowers globally was satisfied mainly by local production. High per capita consumption in some countries and consumer culture drive the demand for cut flowers across borders. It is expected that the growth of the floriculture market will increase, which is attributed to the rising demand for cut flowers for personal use, occasions, and gifts. The Floriculture Sustainability Initiative (FSI) is a market-driven initiative that brings together members of the international floriculture supply chain. The Floriculture Sustainability Initiative was initiated in 2012 by twenty-five stakeholders in the floriculture sector, the founding members of FSI. FSI launched a new strategy paper for 2021-2025, focusing on four pillars: Responsible Sourcing, Living Wage, Environmental Footprint, and Responsible Conduct. The FSI has found that millennials are loyal to brands that embrace sustainability and other environmental or social justice causes. Sustainability can also help attract younger generations of workers to the floral industry. Young people with college degrees are more likely to join the sector if they perceive it as environmentally progressive and promoting sustainability.

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The global cut flowers market is dominated by top players such as Dummen Orange (Netherlands), Danziger Group (Israel), Dos Gringos LLC. (US), Esmeralda Farms (US), Flamingo (UK), Florance Flora (India), Karen Roses Company (Kenya), Marginpar BV (Netherlands), Multiflora (US), Rosebud Limited (Uganda), Selecta One (Germany), Washington Bulb Co., Inc. (US), Soex Flora (India), and Florius Flowers (UAE).

Danziger Group is a leading player in the cut flowers market and one of the leading floriculture innovation companies. The company engages in research, development, breeding, sales, and marketing of high-quality cut flowers. It produces perennials and annual flowers for all parts of the supply chain. The company is present globally, with 500 million cuttings of Danziger varieties planted each year in 60 countries. It also has 600 elite varieties of superior-quality flowers that have superior genetics. Danziger Group has high-end production facilities that span over 70 hectares of open fields and 15 hectares of state-of-the-art greenhouses. Danziger Group’s flower varieties are registered under Plant Breeding Rights (PBR) and Plant Patents worldwide. The company supplies cuttings, plants, and in vitro through an efficient cold chain distribution network. Danziger Group prides itself on imaginative, high-quality, and robust varieties of flowers. The company’s product portfolio includes cut flowers, annuals, perennials, ThinkPlants, and Durabella. Some of its well-known cut flowers are roses, chrysanthemums, carnations, gypsophila, and anemones. The Danziger Group has four brands under its name: Danziger seeds, Danziger seeds, Beauty Line, and Equinom. It sells cut flowers under its Beauty Line Brand

Dummen Orange is an ornamental breeding floriculture company. It is a platform where all breeders are represented under one brand, and the company assists them with modern and traditional technologies to produce high-quality ornamental plants. The company specializes in breeding, producing, and marketing bedding plants, potted plants, cut flowers, and perennials. Dummen Orange has a strong global network and operates primarily in Europe, the Middle East, Africa, and Asia Pacific. Under its cut flowers range, the company currently sells Gerbera, Carnations, Chrysanthemum Roses, Limonium, and Mum Africa. Dummen Orange has market access to some of the fastest-growing and most profitable regions of the world, including South America and Asia Pacific, which have some of the fastest-growing economies, such as Brazil, India, and China. It also has a presence in the North American and European markets, which are significant for the cut flowers market. The company has a wide portfolio of seasonal and all-year-round flowers in multiple categories. This helps it cover the entire value chain, which further helps it understand the challenges at various stages of the value chain and address them.

Related Reports:

Cut Flowers Market by Type (Rose, Chrysanthemum, Carnation, Gerbera, Lilium), Application (Home & Commercial), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/Florists, Online Retail) and Region - Global Forecast to 2027

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Mr. Aashish Mehra
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