HOME Research Insight IBM Corporation (US) and SAS Institute Inc. (US) are the Key Player in the Data Integration Market



IBM Corporation (US) and SAS Institute Inc. (US) are the Key Player in the Data Integration Market


As the volume of data generated and collected by enterprises increases, the need for integrating data from numerous disparate sources also proliferates rapidly. The emergence of these large volumes of data in the times of big data has forced Information Technology (IT) unicorns such as IBM, Microsoft, SAP, and Informatica to develop and design data integration software to help IT teams simplify and manage business processes.

Factors such as demand for tools that can combine heterogeneous data sources and the rise of cloud computing have created increased demand for effective data integration tools and practices, which is fueling the overall growth of the data integration market. The global data integration market size is projected to reach USD 12.24 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 13.7% during the forecast period of 2017–2022.

Major vendors in this market include Actian Corporation (US), Attunity (US), Cisco Systems Inc. (US), Denodo Technologies Inc. (US), IBM Corporation (US), Informatica (US), Information Builders (US), Microsoft Corporation (US), Oracle Corporation (US), Pitney Bowes Inc. (US), SAP SE (Germany), SAS Institute Inc. (US), Syncsort (US), Talend (US), and HVR Software (US).  Players in this market have adopted different strategies to expand their presence and enhance market shares. Partnerships, collaborations and agreements; expansions; new product launches; and product developments are the major growth strategies adopted by the vendors in this market. Informatica, Talend, IBM Corporation, and SAP SE are some of the major market players who have a presence across the globe.

IBM Corporation is an established global player offering dedicated software, hardware, and related services. The company has been continuously innovating in the big data and analytics sectors and also in cloud, mobile, social, and security. Furthermore, IBM has been developing and acquiring the necessary capabilities to lead in data and analytics, deepening its expertise in the field of analytics. To dominate the data integration market, the company relies on both organic and inorganic strategies. For instance, the company partnered with Salesforce to deliver a joint solution, which involves integrating IBM Watson with Salesforce Einstein. This integration enables Salesforce customers to leverage intelligent customer engagement across sales, service, marketing, and commerce.

SAS Institute is another major provider of data integration tools and services. The company has various offices worldwide including the Americas, Europe, Middle East, and Africa (EMEA), and Asia Pacific (APAC). SAS Institute offers a broad range of products related to advance analytics, big data discovery, cloud analytics, and more. The company is more focused on organic growth to tap into the data integration market. For instance, SAS updated its SAS Data Management software and included comprehensive features, such as SAS Data Loader for Hadoop, SAS Federation Server, and SAS Event Stream Processing. The company also extended the data management software’s self-service capabilities and access to cloud and big data software.

Related Reports:

Data Integration Market by Component (Tools and Services), Business Application (Marketing, Sales, Operations, Finance, and HR), Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2022

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