New product enhancements, acquisitions, and partnerships, to expand their product portfolios and grow further in the DevSecOps Market
The global DevSecOps market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 31.2% during the forecast period to reach USD 1.5 billion by 2023 from USD 5.9 billion in 2018. Increased data breaches, reduced time-to-market, and enhanced focus on software quality are expected to spur the demand for DevSecOps offerings across the globe.
The DevSecOps market includes major vendors, such as CA Technologies (US), IBM (US), MicroFocus (UK), Synopsys (US), Microsoft (US), Google (US), Dome9 (US), PaloAltoNetworks (US), Qualys (US), Chef Software (US), ThreatModeler (US), Contrast Security (US), CyberArk (Israel), Entersoft (Australia), Rough Wave Software (US), Splunk (US), 4Armed (UK), Aqua Security (Israel), Check Marx (Israel), Continuum Security (Spain), Whitehat Security (US), Sumologic (US), Puppetlabs (UK), and Algo Sec (US).
The players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as CA Technologies, IBM, Micro Focus, and Synopsys have majorly adopted strategies, such as new product enhancements, acquisitions, and partnerships, to expand their product portfolios and grow further in the DevSecOps market.
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CA Technologies is a pioneer in providing application development products and services. The company has a comprehensive portfolio of DevSecOps products and services that help it enhance customer experience. It is present in more than 100 countries. CA Technologies has focused its efforts on strengthening its product portfolio; for instance, it invested 14.5% of its annual revenue on R&D activities in 2017. This investment enabled CA Technologies to have more than 1,300 patents across its ecosystem. The company’s partner ecosystem consists of reseller partners, global system integrators, managed service providers, and technology partners.
CA Technologies has been primarily focusing on strategies, such as new product launches, product upgradations, and acquisitions, to strengthen its market position and expand its customer base. The company has expanded its footprint across the globe and enhanced its product portfolio with the help of the acquisitions strategy. For instance, in March 2017, CA Technologies acquired Veracode, a leader in securing web, mobile, and third-party applications in the Software Development Lifecycle (SDLC). With Veracode’s help, CA Technologies enhanced its security business and developed a broad DevOps portfolio, which it added to its growing Software-as-a-Service (SaaS) business. CA Technologies aims to maintain its existing customer base and is aggressively targeting new customers to achieve its growth targets. The company has R&D centers across the US, including California, New York, Colorado, Illinois, Massachusetts, and Texas. Moreover, the company’s international principal centers are in Prague (Czech Republic), and Bangalore and Hyderabad (India). CA’s partner ecosystem consists of reseller partners, managed service providers, global service providers, and technology partners.
IBM is one of the key players in the DevSecOps market and provides a comprehensive range of solutions. The company is focused on product innovations and assigns a high budget for R&D. The company’s R&D expenditure increased from 2015 to 2017. In 2017, it invested 7.3% of its annual revenue in R&D. In addition to this, the company has a vast partner ecosystem, consisting of resellers, managed service providers, alliance partners, embedded system partners, and distributors, who help the company deliver efficient and cost-effective solutions to its global customers.
IBM has also adopted inorganic growth strategies to maintain its leading position in the DevSecOps market. For instance, in October 2018, IBM acquired Red Hat. The acquisition was aimed to increase the market share of IBM in the DevOps market. Moreover, IBM is focused on partnering with potential market players who specialize in DevSecops offerings, so that it can offer enhanced and integrated solutions to meet the growing customers’ demands. To quote an example, in 2016, IBM partnered with VMware to help companies take better advantage of cloud services. Both the companies benefit by providing new solutions and services for cloud deployment. The company’s wide-ranging proficiency across industries, its strong global footprint, and the unique approach of combining technologies and services help clients achieve their business outcomes. IBM has made major investments in acquisitions, to add an array of products and services to its already strong portfolio in cognitive, cloud, and security sectors.
Related Reports:
DevSecOps Market by Component (Solution and Services), Deployment Type (On-premises and Cloud), Organization Size, Vertical (BFSI, IT and Telecommunications, Manufacturing, and Government and Public Sector), and Region - Global Forecast to 2023
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