The key players identified in the global direct-fed microbials (DFM) market include Archer Daniels Midland Company (U.S.), E. I. du Pont de Nemours and Company (U.S.), Koninklijke DSM N. V. (Netherlands), Novozymes (Denmark), Chr. Hansen A/S (Denmark), Kemin Industries (U.S.), BIOMIN Holding GmbH (Austria), Lallemand Inc. (Canada), Novus International, Inc. (U.S.), and Bio-vet (U.S.).
The key market players adopted strategies such as expansions & investments to increase their market presence and revenue. Leading players focused on strengthening their R&D proficiencies by capitalizing on advanced technologies and entering into R&D agreements with other companies, to develop diversified product portfolios of direct-fed microbial products.
Global players have established large distribution networks across the world and followed extensive cross-selling marketing strategies. Market leaders such as E. I. du Pont de Nemours and Company (U.S.), Koninklijke DSM N. V. (The Netherlands), Chr. Hansen A/S (Denmark), and Novozymes (Denmark), successfully tapped potential markets through the development of innovative products, mergers & acquisitions, and expansions & investments. These key companies focused on expansions on a regional as well as a global level, to strengthen and expand their geographical reach in the market.
The demand for direct-fed microbials is primarily driven by increasing awareness about animal health. As bacteria help improve the health of animals, the quality of products such as milk and meat is also likely to improve with the use of direct-fed microbials. Thus, increasing consumption of meat and milk is likely to augment the demand for animal feed treated with direct-fed microbials due to the health benefits associated with them. The ban on antibiotic growth promoters (AGPs) in Europe and North America is a key opportunity for the direct-fed microbials (DFM) market.
In November 2016, Novozymes (Denmark) entered the Indian market, with an initial investment of around USD 42.16 million. The company planned to establish a new production and supply chain facility that is expected to be ready for operation in 2018. The new plant will produce enzymes using solid state fermentation in animal feed.
In June 2016, E. I. du Pont de Nemours and Company (U.S.) set up its ASEAN (Association of Southeast Asian Nations) headquarters in Singapore. ASEAN is an important economic region for DuPont and has delivered consistent growth for the company. This enabled to enhance its competitive advantage in a key growth market.
Another key player, Koninklijke DSM N. V. (Netherlands) set up an international research center for innovative materials in Sittard-Geleen, the Netherlands. This was aimed at helping the company to enhance its efficiency.
Direct-fed Microbials (DFM) Market by Type (Lactic Acid Bacteria and Bacillus), Livestock (Pork/Swine, Poultry, Ruminant, and Aquatic Animals), Form (Dry and Liquid), and Region - Global Forecast to 2022
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