Top Companies in Ebike Industry

The global e-bike market is projected to grow from USD 54.12 billion in 2025 to USD 87.15 billion by 2032 at a CAGR of 7.0% from 2025 to 2032. The growth in the e-bike market is mainly due to rising traffic congestion in cities, the upscaling of e-commerce businesses, and a growing focus on health benefits and carbon emissions.

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Major companies in the e-bike market are focusing on strategies like launching innovative products to broaden their customer reach and continuously improve their offerings. They are incorporating advanced technologies, such as connected e-bikes, lightweight frame designs, and battery innovations, to align with growing trends in digitalization and urban living, aiming to meet evolving consumer preferences. Key players leading the e-bike market include Pon.Bike (Netherlands), Accell Group NV (Netherlands), Giant Manufacturing Co., Ltd. (Taiwan), Yadea Technology Group Co., Ltd. (China), Merida (Taiwan), and Specialized Bikes (US).

Accell Group NV is a key player in the e-bike market, manufacturing bikes, components, and related accessories. The company operates primarily through two divisions: Bicycles and Parts. To grow its market presence and increase sales, Accell Group has undertaken supply agreements with both public and private sector organizations. For instance, in December 2024, Accell Group signed a four-year partnership with the Dutch cycling team, Team Picnic PostNL. The Lapierre brand became the team's bike partner, while XLC (Accell's European brand) provided accessories and travel essentials. The partnership took effect on January 1, 2025. Further, the company emphasizes innovation by developing products for niche applications, particularly in the adventure and electric cargo bike segments. Accell Group's operations span the Netherlands, Germany, wider Europe, and other international markets.

Giant Manufacturing Co., Ltd. (Giant Manufacturing) produces bicycles and cycling gear. The company is intensely focused on the expansion strategy. For instance, in March 2025, Giant Group announced a new operations facility in Kunshan, China. The new 17,000 m² building will have a Bike Park experience zone and an e-commerce operations center. Additionally, the company focuses on an acquisition strategy. For instance, in 2024, The Giant Group, through its subsidiary, SPIA Cycling Inc., successfully acquired the assets of the Stages Cycling brand from its owner companies. This acquisition represents a significant milestone for SPIA Cycling Inc. as it expands its Cycling Performance portfolio and enters the commercial fitness industry.

Giant's revenue in 2024 decreased by 10% compared to 2023. This decline was mainly due to reduced product sales in Europe and America, with American sales plummeting by 44%. Conversely, the Chinese market exhibited a positive trend, with increased sales driven by a growing interest in performance cycling.

Yadea Group Holdings Ltd is involved in designing, researching, developing, manufacturing, and selling electric scooters, bikes, and accessories. The company plans to offer high-quality products like Camper, Trooper 01, Urban Rider, and Innovator through retail stores, online platforms, and exhibitions like CES, Sea Otter, EUROBIKE, and EICMA. At CES 2024, Yadea introduced the Cocoa e-Bike, which incorporates a 5.5-inch digital display with real-time commuting data. The company focuses on enhancing brand influence, product development, and expanding production capacity and distribution networks domestically and internationally. In May 2024, Yadea Group Holdings Ltd. (China) launched UFO S, a compact folding e-bike. Designed for urban commuting, it featured 14″ tires, a 250W rear hub motor with a 420W peak output, and a top speed of 25 km/h. Additionally, Yadea is exploring overseas markets and enhancing its research and development capabilities.

Pedego Electric Bikes manufactures conventional and electric bicycles. The company offers e-bikes in the cruiser, low-step, city, adventure, and specialty categories. These e-bikes are equipped with motors ranging from 350-750W. The company provides all three e-bike classes, Class I, Class II, and Class III, and is a famous brand in the Americas. Pedego produces a full range of 21 electric bike models and operates over 200 stores, which provide sales, rentals, tours, accessories, and services. Apart from e-bikes, the company focuses on developing customized accessories like safety gear, comfortable seats, and child seats. This strengthens the company's strategy to increase customer footfall in the stores. Pedego operates over 200 branded stores across the US, offering in-person sales, service, and rentals, which are key for non-DIY consumers.

In April 2024, Pedego Electric Bikes (US) launched the Pedego Fat Tire Trike bike with three tires and a low-step frame design. It is equipped with PEDALSENSE, a propulsion software that provides various riding options, such as throttle drive, torque assist, and cruise assist. The bike is powered by a 52V battery with a power output of 750W.

Yamaha Motor Co., Ltd. operates across multiple business divisions, including Land Mobility, Marine Products, Robotics, Financial Services, and Others. Among these, the Land Mobility division plays a central role, offering a diverse portfolio that includes motorcycles, components, four-wheel buggies, snowmobiles, and electric-assisted bicycles. These products are distributed in over 200 countries worldwide. Previously classified under the "Other" segment, e-bikes and their drive systems have now been incorporated into the Land Mobility division. This division is also responsible for manufacturing a variety of vehicles, such as all-terrain vehicles (ATVs), recreational off-road vehicles, golf carts, snowmobiles, generators, compact snow throwers, and multi-purpose engines. In September 2023, Yamaha Motor Co., Ltd. (Japan) partnered with Fantic Motor (Italy) to introduce the YMC PW-X3 motor (85 Nm), now featured in Fantic's latest e-bike models. The production of e-bike-related products is carried out in Shizuoka, Japan. The company also offers e-bike systems such as drive units, displays & switches, and battery packs & chargers. In April 2023, Yamaha expanded its e-bike range with the launch of the new Yamaha Booster and Yamaha Booster Easy models, marking the debut of the Yamaha Booster line-up. The Asian market is the highest contributor to its revenue, with more than 50% of the total revenue.

Related Reports:

E-bike Market by Class (Class I, II, III), Battery (Li-ion, Li-ion Polymer, Lead Acid), Motor (Mid, Hub), Mode (Throttle, Pedal Assist), Usage (Mountain/Trekking, City/Urban, Cargo), Speed, Battery Capacity, Component, and Region - Global Forecast to 2032

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