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3. Attack Surface Management Industry - Upcoming Trends to Fuel the Global Demand

According to MarketsandMarkets, the Attack Surface Management (ASM) market is set to grow significantly. It's expected to be worth around USD 0.9 billion in 2024, increasing to about USD 3.3 billion by 2029. This growth is due to more businesses relying on digital tools and devices, which raises the need to protect against cyber threats effectively. ASM solutions help by continuously finding and fixing vulnerabilities in a company's digital setup, like outdated software or weak security settings. This is crucial for meeting regulations, preventing fraud, and building customer trust. As online activities continue to rise, so does the importance of managing attack surfaces to keep business data safe and operations running smoothly.

Emerging trends in the global Attack Surface Management Market are:

Several emerging trends are shaping the global Attack Surface Management market, reflecting the evolving dynamics of consumer behavior, technology advancements, and industry demands. Some of these trends include:

• Rise of Cloud-based Solutions
• Integration with Threat Intelligence
• Focus on Shadow IT and Third-party Risk
• Automated Remediation and Orchestration
• Enhanced Visibility into IoT and OT Environments
• Regulatory Compliance Requirements
• Convergence with Vulnerability Management and Risk Assessment

These emerging trends reflect the evolving landscape of attack surface management, driven by advancements in technology, changing threat landscapes, and regulatory pressures. Organizations are increasingly recognizing the importance of comprehensive attack surface visibility and risk management to protect against cyber threats and safeguard their digital assets.

To know about the assumptions considered for the study download the pdf brochure

Rise of Cloud-based Solutions:

• With organizations increasingly adopting cloud services and migrating their infrastructure to the cloud, there's a growing demand for cloud-based attack surface management solutions.
• These solutions offer scalability, flexibility, and centralized visibility into an organization's digital footprint across cloud environments.

Integration with Threat Intelligence:

• Attack surface management solutions are integrating with threat intelligence feeds and databases to enhance their capabilities for identifying and prioritizing security risks.
• By leveraging threat intelligence, organizations can gain insights into emerging threats, malicious actors, and vulnerable assets in their attack surface.

Focus on Shadow IT and Third-party Risk:

• Attack surface management solutions are expanding their coverage to include shadow IT and third-party connections, which pose significant security risks.
• By identifying unauthorized or overlooked IT assets and assessing third-party security posture, organizations can mitigate risks associated with these external factors.

Automated Remediation and Orchestration:

• There's a growing emphasis on automation and orchestration capabilities in attack surface management solutions.
• Automated remediation workflows and integrations with security orchestration platforms enable organizations to respond quickly to security threats and vulnerabilities, reducing the time to remediate and minimizing the impact of cyber attacks.

Enhanced Visibility into IoT and OT Environments:

• With the proliferation of Internet of Things (IoT) devices and operational technology (OT) systems, there's a need for attack surface management solutions to provide visibility into these complex and interconnected environments.
• Emerging trends include specialized solutions for IoT and OT security, leveraging device profiling, asset discovery, and vulnerability assessment capabilities.

Regulatory Compliance Requirements:

• Regulatory compliance mandates such as GDPR, CCPA, and various industry-specific regulations are driving organizations to adopt attack surface management solutions to ensure compliance with data protection and privacy requirements.
• These solutions help organizations identify and address security gaps to meet regulatory obligations and avoid costly fines and penalties.

Convergence with Vulnerability Management and Risk Assessment:

• Attack surface management is converging with vulnerability management and risk assessment practices to provide a holistic view of an organization's security posture.
• Integrated solutions that combine attack surface mapping, vulnerability scanning, and risk prioritization enable organizations to proactively manage security risks and improve overall resilience against cyber threats.

Related Reports:

Attack Surface Management Market by Offering (Solutions, Services), Deployment Mode (Cloud, On-premises), Organization Size (Large Enterprises, SMEs), Vertical (BFSI, Healthcare, Retail & E-Commerce) and Region - Global Forecast to 2029