Connected Toys Market

Future Trends in the Connected Toys Market: Scope & Demand

At a compound annual growth rate (CAGR) of 20.7%, the connected toys market is expected to reach a value of USD 24.1 billion by 2028 from USD 9.3 billion in 2023. The need for connected toys with tracking and monitoring features has surged due to the rising number of homes headed by two working parents. The rising acceptance and popularity of linked toys can be attributed in part to this change in family dynamics.

The global connected toys market is witnessing several emerging trends that are shaping its growth and innovation:

  • Integration of Augmented Reality (AR) and Virtual Reality (VR)
  • Internet of Things (IoT) Connectivity
  • Focus on Educational Content and STEAM Learning
  • Personalization and Customization
  • Enhanced Safety and Privacy Measures
  • Voice Recognition and Artificial Intelligence (AI)
  • Sustainability and Eco-friendly Designs

These emerging trends indicate a dynamic landscape for connected toys, blending traditional play experiences with advanced technologies to meet the evolving expectations of children and parents worldwide.

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Integration of Augmented Reality (AR) and Virtual Reality (VR):

  • Connected toys are increasingly incorporating AR and VR technologies to offer immersive and interactive experiences.
  • These technologies enhance storytelling, educational content, and gameplay, providing children with unique and engaging play experiences.

Internet of Things (IoT) Connectivity:

  • IoT-enabled connected toys are becoming more prevalent, allowing for seamless connectivity and interaction with other devices and platforms.
  • This connectivity enhances toy functionality, enables remote control and monitoring, and facilitates personalized learning experiences.

Focus on Educational Content and STEAM Learning:

  • There is a growing emphasis on connected toys that promote Science, Technology, Engineering, Arts, and Mathematics (STEAM) learning.
  • These toys integrate educational content, coding skills, robotics, and problem-solving activities to encourage learning through play.

Personalization and Customization:

  • Connected toys are offering features that allow for personalization based on individual preferences and learning styles.
  • Customizable content, adaptive learning algorithms, and interactive feedback mechanisms cater to the unique needs and interests of each child.

Enhanced Safety and Privacy Measures:

  • With increasing concerns over data security and privacy, there is a focus on implementing robust safety measures in connected toys.
  • Manufacturers are adopting encryption protocols, secure cloud storage, and strict privacy policies to protect children's personal information.

Voice Recognition and Artificial Intelligence (AI):

  • Voice-activated features and AI-powered capabilities are being integrated into connected toys to enable natural language interaction and intelligent responses.
  • These technologies enhance toy interactivity, responsiveness, and adaptability to children's preferences and behaviors.

Sustainability and Eco-friendly Designs:

  • There is a growing trend towards sustainable materials and eco-friendly designs in connected toys.
  • Manufacturers are focusing on reducing environmental impact through recyclable materials, energy-efficient technologies, and sustainable production practices.

Expansion of Subscription-based Models:

  • Subscription services for connected toys are gaining popularity, offering access to regular updates, new content, and educational modules.
  • This model enhances toy longevity, provides ongoing value to consumers, and fosters brand loyalty through continuous engagement.

Collaborations and Partnerships:

  • Collaborations between toy manufacturers, tech companies, and content developers are driving innovation in the connected toys market.
  • Partnerships enable the integration of cutting-edge technologies, cross-platform compatibility, and diverse content offerings.

Related Reports:

Connected Toys Market by Application (Education, Entertainment), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop), Distribution Channel, Technology and Region - Global Forecast to 2028

Connected Toys Market Size,  Share & Growth Report
Report Code
TC 7183
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