The endoscopy equipment market is projected to reach USD 53.54 billion by 2030 from USD 37.08 billion in 2025, at a CAGR of 7.6% from 2025 to 2030. The market is growing due to the rising demand for minimally invasive procedures, the increasing prevalence of gastrointestinal and respiratory disorders, and technological advancements enhancing image quality and maneuverability. Moreover, the expanding elderly population and improved reimbursement policies further drive adoption.
Some of the major players in the endoscopy equipment market with significant global presence include Olympus Corporation (Japan), Karl Storz SE & CO. KG (Germany), Boston Scientific Corporation (US), FujiFilm Corporation (Japan), Hoya Corporation (Japan), and others. These players have incorporated various organic and inorganic growth strategies, including acquisitions, product launches, product approvals, and partnerships, to strengthen their international footprint and capture a greater share of the endoscopy equipment market. These organic and inorganic strategies have allowed the market players to expand across geographies by offering various advanced endoscopy equipment.
In May 2025, Olympus Corporation (Japan) announced FDA 510(k) clearance for its EZ1500 series endoscopes, which incorporate Extended Depth of Field (EDOF) technology to enhance visualization and diagnostic precision.
In January 2025, KARL STORZ SE & Co. KG (Germany) announced the strategic acquisition of its long-standing Swiss distributor, ANKLIN, to strengthen its direct sales presence in Switzerland. This move enhances customer proximity and supports tailored product and service delivery in the MedTech sector.
In January 2024, Olympus Corporation of Japan acquired Taewoong Medical Co., Ltd., a Korean manufacturer of medical devices. This acquisition enhances Olympus's GI Endo Therapy product portfolio capabilities, supports better patient outcomes through comprehensive solutions, and raises the standard of care.
In May 2023, Olympus Corporation (Japan) launched two bronchoscopes under the EVIS X1 Endoscopy System, representing its latest advancement in diagnostic and therapeutic bronchoscopy technology.
Some of the prominent players operating in the market include Olympus Corporation (Japan), Karl Storz SE & CO. Kg (Germany), Boston Scientific Corporation (US), FUJIFILM Corporation (Japan), HOYA Corporation (Japan), Stryker (US), Smith+Nephew (UK), B Braun SE (Germany), Medtronic (Ireland), and Ambu A/S (Denmark).
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Olympus Corporation (US)
Olympus Corporation is a leading player in the endoscopy equipment market due to its comprehensive and diversified portfolio of advanced endoscopy equipment and services, including gastrointestinal and surgical endoscopy equipment supported by integrated endoscopic systems and repair solutions. The company’s strong global presence, comprising 89 subsidiaries and 3 affiliates, ensures broad market access across Japan, North America, Europe, Asia & Oceania, China, and other global markets. Olympus consistently delivers high-performance, clinically efficient solutions across multiple therapeutic areas, making it a preferred partner for healthcare providers worldwide. Its leadership is further reinforced by a dual strategy of organic and inorganic growth.
Olympus made significant investments in innovation, as demonstrated by the May 2023 launch of two new bronchoscopes integrated with AI to enhance diagnostic precision and procedural efficiency. Simultaneously, it pursues strategic acquisitions and distribution agreements to expand product offerings and market reach. These initiatives support sustained technological advancement, increased adoption among end users, and a competitive market position. By integrating advanced imaging, enhanced maneuverability, and reprocessing technologies, Olympus delivers customer-centric solutions that support precision diagnostics and minimally invasive interventions, securing its dominant role in the global endoscopy equipment market.
Karl Storz SE & CO. KG (Germany)
Karl Storz SE & Co. KG is a leading player in the endoscopy equipment market due to its comprehensive portfolio of over 10,000 high-precision products in human and veterinary medicine, underscoring its commitment to innovation, diagnostic accuracy, and minimally invasive procedures. The company’s advanced endoscopy equipment spans key clinical applications such as bronchoscopy, laryngoscopy, and neuroendoscopy, reinforcing its position in critical medical disciplines. Operating through 70 subsidiaries in more than 50 countries and maintaining production facilities in Germany, the US, Switzerland, Estonia, and China, the company ensures a robust global footprint that enables it to address diverse regional healthcare needs effectively.
Its presence across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa supports strong customer engagement and reliable service delivery. Further cementing its leadership, KARL STORZ adopts strategic inorganic growth initiatives, including the acquisition of Surgical, Inc. (US) in August 2024, to expand its advanced surgical and endoscopic offerings. Additionally, its collaboration with FUJIFILM Corporation for the joint marketing of GI endoscopes and OR integration systems enhances technological capabilities and market presence. Through innovation, strategic partnerships, and operational reach, Karl Storz continues to be a trusted and influential force in the global endoscopy equipment market.
Market Ranking
The ranking of firms in the endoscopy equipment market is based on market share analysis, secondary research, and validation from primary respondents. This rating considers revenue derived from product portfolio breadth and depth, innovation, and approvals/launches. The endoscopy equipment market is competitive, with three main players collectively holding 25–50% of the total market share. The analysis states Olympus Corporation (Japan), Karl Storz SE & CO. KG (Germany), Boston (US), FUJIFILM Corporation (Japan), and Stryker (US) as the top five players leading the market of endoscopy equipment. Olympus Corporation (Japan) stands out in the industry for its diverse portfolio of advanced endoscopy equipment. The company continuously involves itself in organic strategies to maintain its position in the market.
Karl Storz SE & CO. KG (Germany) maintains a strong presence across the globe with its advanced portfolio of endoscopes; Boston (US) stands out for its significant, diverse portfolio; and FUJIFILM Corporation (Japan) and Stryker (US) offer advanced endoscopy equipment and accessories. The remaining 50–75% of the market is shared among other regional and emerging vendors, contributing to extensive fragmentation and offering opportunities for smaller players to establish a footprint.
Related Reports:
Endoscopy Equipment Market by Product (Endoscopes (Flexible, Rigid, Robot-assisted, Capsule), Visualization Systems, Accessories, Others), Application (Laparoscopy, Cystoscopy), End User (Hospitals, ASCs, Clinics), and Region - Global Forecast to 2030
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