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3. The Major Players also Launched New Products & Offerings to Strengthen their Product Portfolio and Expand Their Offerings to Newer Clients in the Endpoint Detection and Response Market

Endpoint Detection and Response (EDR) solutions and services help to safeguard endpoints from advanced cyber security threats. The ever-changing threat landscape requires stringent EDR solutions and services, which provide both signature-less detection and signature-based detection. The rising need to mitigate IT security risks and threats such as malware, ransomware, and Advanced Persistent Threats (APTs) requires strong endpoint security solutions and services. Furthermore, globalization of industries and increase in instances of enterprise endpoint-targeted attacks have challenged business endpoint security for special protection against threats.

MarketsandMarkets estimates the EDR market size to grow from USD 749.0 Million in 2016 to USD 2,285.4 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 25.0%. Increasing number of SMEs emerging across the untapped developing economies such as China, India, and Brazil from the APAC region backed by a growing penetration of IT services in the APAC region drives the demand for EDR solutions and services.

The key players in the EDR market include Intel Security - McAfee (U.S.), Cisco Systems, Inc. (U.S.), RSA Security (U.S.), FireEye, Inc. (U.S.), Guidance Software, Inc. (U.S.), Carbon Black, Inc. (U.S.), Digital Guardian (U.S.), Tripwire, Inc. (U.S.), Symantec Corporation (U.S.), and CrowdStrike, Inc. (U.S.). These players have adopted various strategies such as partnerships, agreements, mergers & acquisitions, and new product developments to achieve growth in the global EDR market.

The EDR market witnessed a lot of partnerships, agreements, and collaborations by key players from 2014 to 2016. In October 2016, Symantec Corporation partnered with VMware, a global cloud and mobility leader, to collaborate endpoint management and threat security capabilities. In October 2016, Carbon Black partnered with IBM, an American multinational technology company, to deliver a new technology that will help enterprises patch quickly and detect and remediate vulnerabilities. In September 2016, Guidance Software partnered with Atos, an IT services corporation, to provide service-based solutions to customers to help identify, detect, and remediate threats. In August 2016, CrowdStrike and VirusTotal, a free online scan service company, collaborated to integrate CrowdStrike Falcon machine learning engine and VirusTotal's malware scanning service.

The key players also adopted the strategy of mergers and acquisitions to increase their geographic presence and expand their product portfolio in untapped markets. In August 2016, Symantec acquired Blue Coat Systems, an advanced web security solutions to enhance its capabilities in advanced network, cloud security, and endpoint protection solutions. In August 2016, Cisco acquired CloudLock, Inc., a privately held cloud security company, to provide stronger visibility, compliance, and threat protection to its customers. In July 2016, Carbon Black acquired Confer, a leading antivirus company, to deliver enhanced endpoint detection solutions. In January 2016, FireEye acquired iSIGHT Partners, a global threat intelligence leader, to create the most advanced private cyber threat intelligence operation in the world. Moreover, in October 2015, Digital Guardian acquired Code Green Networks, a provider data loss prevention solution, to enhance its security on endpoint, network, and on-cloud.

The major players also launched new products & offerings to strengthen their product portfolio and expand their offerings to newer clients. In November 2016, Symantec Corporation launched Symantec Endpoint Protection 14, with machine learning threat detection and memory exploit mitigation capabilities. In November 2016, FireEye launched FireEye Helix, a platform that integrates and automates security features in organizations. In August 2016, Tripwire launched its latest version of IP360 that provides advanced vulnerability assessment across networks. Moreover, in July 2016, Guidance Software launched EnCase Endpoint Security version 5.13 to provide real-time monitoring, advanced investigation to identify endpoint suspicious activities, and to provide quicker incident response management.

Related Reports:

Endpoint Detection and Response Market by Component (Solution and Service), Enforcement Point (Workstations, Mobile Devices, Servers, POS Terminals), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2021

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