Expansion and New Product Launch are the Key Strategies Adopted by the Leading Players in the Global Energy Efficient Glass Market
The global energy efficient glass market is estimated to be USD 25.11 billion in 2018 and is projected to reach USD 32.02 billion by 2023, at a CAGR of 5.0% between 2018 and 2023. The global energy efficient glass market is mainly driven by the high demand for energy efficient glass in the building & construction, automotive, solar panel, and other industries like appliances. Expansion and new product launch are the key strategies adopted by the major players to strengthen their position in the global energy efficient glass market.
Saint-Gobain S.A. (France), Nippon Sheet Glass Co., Ltd. (Japan), AGC Inc. (Japan), SCHOTT AG (Germany), Guardian Glass, LLC. (US), Sisecam Group (Turkey), and Vitro Architectural Glass (US) are the leading energy efficient glass manufacturers, globally.
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Saint-Gobain S.A. (France) is one of the leading players in the energy efficient glass market. The company has been focusing on new product launch to maintain its leading position in the market. For example, in August 2016, the company launched new energy efficient glass under SGG E-Clear A brand. It is the low-E glass designed to achieve minimum window energy.’ Moreover, in August 2014, the company launched new energy efficient glass under the Planitherm One T brand. This glass is suited for both new construction and renovation sectors.
AGC Inc. (Japan) is the other major player in the energy efficient glass market. AGC adopted the strategy of expansion to establish its foothold, globally. For example, in April 2016, the company installed new magnetron sputtering vacuum deposition (MSVD) technology at its production facility in North America to serve low-E glass for the residential and commercial applications. With this expansion, the company established its foothold in the North American market. In 2016, the company increased the production capacity of solar control low-E glass by 50% at its production facility in Thailand. With this expansion, the company started manufacturing double silver coated low-E glass. Through this expansion, the company also portrayed itself as the first manufacturer in Southeast Asia with integrated production processes of float glass as well as double silver coating.
Related Reports:
Energy Efficient Glass Market by Coating (Hard Coat, Soft Coat), Glazing (Single Glazing, Double Glazing, Triple Glazing), Application (Building & Construction, Automotive, Solar Panel), and Region- Global Forecast to 2023
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