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3. New Product Launches was the key Strategy Adopted by the players to Achieve Growth and Stay Competitive in the Enterprise Session Border Controller Market

The enterprise session border controller market was dominated by companies in the Americas, followed by those in Europe. The presence of a large number of established players in the enterprise session border controller market makes it highly competitive. The players in the ecosystem are engaged in specific manufacturing or development activity. The top companies in the market are Cisco Systems, Inc. (U.S.), Oracle Corporation (U.S.), AudioCodes Ltd. (Israel), Sonus Networks, Inc. (U.S.), and Edgewater Networks Inc. (U.S.). These Top 5 players have a strong enterprise session border controller product portfolio as well as robust R&D facilities and a presence in both mature and emerging markets. The players have a strong enterprise session border controller product portfolio as well as robust R&D facilities and a presence in both mature and emerging markets.

New product launches was the key strategy adopted by the players to achieve growth and stay competitive in the enterprise session border controller market. This strategy accounted for a share of ~44% of the overall growth strategies adopted by the players in the enterprise session border controller market between January 2015 and December 2016. The new product launches help the company stay competitive in the market and cater to the changing demand. This would further generate new avenues for revenue growth in the enterprise session border controller market. Besides this, partnerships, agreements, acquisitions, and collaborations are also used to strengthen their market share and position in the overall enterprise session border controller market.

Cisco Systems, Inc. (U.S.) offers Cisco Unified Border Element (CUBE), an enterprise session border controller which can scale up to 64,000 sessions according to the needs of the enterprise. The single product can scale up to 64,000 sessions to provide service to small- to large-scale enterprises. A large number of organizations have installed and deployed Cisco routers at important network border points in 160 countries worldwide. The company seeks to further expand its sales geographically, thereby strengthening its position in the networking market. The company’s innovative technologies enhance its productivity and brand image worldwide.

Oracle Corporation (U.S.) provides database and middleware software, application software, hardware, and related support and services. The company is operating in over 145 countries and has been steadily and strategically expanding its presence across the globe. The company has adopted an inorganic growth strategy to boost its products and services and expand its customer base. For instance, it acquired Acme Packet in 2013 to enhance its product offering and expand its customer base. Moreover, this acquisition accelerated innovation and helped drive revenue growth. The company has also upgraded and introduced new products in the E-SBC market to cater to the changing market demand. For example, it introduced Acme Packet 4600 Midrange SBC Platform with increased session capacity in December 2014.

Related Reports:

Enterprise Session Border Controller Market by Session Capacity (Up to 200, Up To 600, Up to 1000, Up to 5000, More Than 5000), Function, Enterprise Level (Small, Medium, Large), Industry, and Geography - Global Forecast to 2022

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