Enterprise synthetic application monitoring is gaining traction owing to the rising demand for pro-active and reliable monitoring solutions for synthetically monitoring and managing the application performance and streamlining the application delivery chain (ADC). As the app only economy expands, there is an increased need for deploying enterprise synthetic monitoring solutions to enable operations team to make data driven decisions and at the same time ensure the rich end user experience. MarketsandMarkets forecasts the enterprise synthetic application monitoring market size to grow from USD 919.2 million in 2016 to USD 2,109.7 million by 2021, at a CAGR of 18.1% from 2016 to 2021.
There are several established players in this market such as CA Technologies Inc. (U.S.), BMC Software Inc. (U.S.), IBM Corporation (U.S.), Dell Technologies, Inc. (U.S.), Dynatrace (U.S.), Microsoft Corporation (U.S.), Hewlett-Packard Enterprise (U.S.), AppDynamics, Inc. (U.S.), New Relic, Inc. (U.S.), Riverbed Technology (U.S.), and Splunk, Inc. (U.S.).These leading players have adopted various strategies such as partnerships, collaborations, agreements, mergers & acquisitions, and new product developments to achieve growth in the global enterprise synthetic application monitoring market.
CA Technologies Inc. is one of the leading players in the enterprise synthetic application monitoring market. The company adopted both organic as well as inorganic strategies to enhance its presence in this market. It entered into various partnerships and strategic alliances with local as well as global players. For instance, in November 2014, CA Technologies Inc. partnered with adhoc International and Radix Technologies to offer comprehensive, Software as a Service (SaaS) Application Performance Management (APM) solution for their customers in Switzerland. The company acquired Rally Software Development Corp., a leading provider of agile development software and services. This acquisition enabled CA Technologies to broaden its application performance solution.
BMC Software, Inc. is another major provider of enterprise synthetic application monitoring solution. The company has strong geographic presence worldwide including North America, Europe, Middle East, and Africa (EMEA), Asia-Pacific (APAC), and Latin America. The company focuses more on inorganic growth strategies to tap into the enterprise synthetic application monitoring market. For instance, in October 2016, BMC Software Inc., partnered with Turbonomic, the cloud platform provider based in U.S. to deliver agile application optimization aligning to its application performance solution.
Enterprise Synthetic Application Monitoring Market by Monitoring Type (API Monitoring, SAAS Application, Mobile Application, and Web Application), Service (Managed and Professional), Deployment, Organization Size, Vertical - Global Forecast to 2021
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