Customer Relationship Management (CRM) is a software used to manage and synchronize an organization’s interaction with current and potential future customers, staffs, volunteers, and other members related to one’s organization. Similarly, for higher education, CRM is a software used for managing and improving collaboration among students, faculty members, staffs, alumni, parents, and other stakeholders of a university. It can also be used for student selection and recruitment purposes. It includes various components of the software, such as cloud-based applications, complete solution suite (cloud-based or on-premises), database, and services. The CRM software may be provided on cloud or on-premises, depending on the need of organization or university.
MarketsandMarkets forecasts the Europe cloud CRM market size to grow from USD 9.0 billion in 2019 to USD 12.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 5.86% during the forecast period. The key factors driving the Europe cloud CRM market are strict government compliances, growth in a number of online courses, and increased funding for education from various sources.
In the Europe cloud CRM market, the key and emerging market players include Microsoft (US), Oracle (US), ELCA (Switzerland), 1CRM (Canada), Cirrus Shield (France), Zoho (Chennai), SAP (Germany), Hubspot (US) Unit4 (Netherlands), Cocomore (Switzerland), Curexus GmbH (Germany), ALISTON Consulting (France), Absys Cyborg (France), SugarCRM Inc. (US), Vtiger (India), Bexio (Switzerland), Bpm’Online (US), TYPO3 (Germany), and eWay CRM (US).
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Microsoft is a provider of cloud-based CRM solutions for various verticals. The company’s product offerings for the nonprofit segment include Dynamics 365 for sales, Dynamics 365 for customer service, Dynamics 365 for field service, and Dynamics 365 for project service automation. It has 2 partners in the CRM market, namely, Insight Technology Solutions and Adobe. The key feature of the company’s products is that it can be integrated with third-party apps and systems, along with an offline access system. Some of the key clients of Microsoft in the nonprofit segment include Insight Technology Solutions and Adobe.
Oracle is a provider of cloud-based CRM solutions for various verticals. The company’s product offerings for the nonprofit segment include CRM Free, CRM Analytics, Marketing Hub, and Sales Hub. Its product offerings for the education segment include Oracle CRM on demand, Siebel CRM support, PeopleSoft CRM, and CRM portal pack. The company has 3 partners in the CRM market, namely, Curexus GmbH, ec4u Expert Consulting AG, and Fellow Consulting AG. The key feature of the company’s products are that they can be integrated with the existing CRM infrastructure of a company. Diakonisches Werk is a prominent client of Oracle in the nonprofit segment.
Europe Cloud CRM Market by Vertical (Nonprofit and Higher Education), Nonprofit (Education, Research and Innovation, Social Affairs, Children and Youth, Art & Culture, and Others), and country (UK, Germany, France, and Switzerland) - Global Forecast to 2024
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