Europe Flexible Plastic Packaging Market

The Europe flexible plastic packaging market is projected to reach USD 39.04 billion by 2030 from USD 35.97 billion in 2025, at a CAGR of 1.66% during the forecast period.

The Europe flexible plastic packaging market is projected to reach USD 39.04 billion by 2030 from USD 35.97 billion in 2025, at a CAGR of 1.66% during the forecast period.

The sustainability and circular economy priorities of the region are now driving the market for flexible plastic packaging, especially in the context of an increasing volume of packaging waste that demands resource-efficient solutions. According to Eurostat, the EU generated 79.7 million tonnes of packaging waste in 2023, with an average of 35.3 kg per person, a scale of environmental concern that needs immediate attention. Of this total waste, plastic accounted for approximately 19.8%, hence much of Europe's waste stream. On the other side, data from the European Environment Agency shows that the packaging sector generates about 39% of Europe's total plastics demand, and packaging is therefore the single largest application of plastics in the region. These figures together show why the transition towards recyclable, lightweight, and resource-efficient flexible plastic packaging has become a strategic priority.

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The demand for flexible plastic packaging in Europe is mainly met by players manufacturing for various end-use industries. The major players in the market with a significant global presence are Amcor plc (Switzerland), Constantia Flexibles (Austria), Huhtamaki Oyj (Finland), Mondi (UK), and Coveris (Austria). Market players have adopted various strategies, such as expansions, acquisitions, partnerships, and product launches, to strengthen their positions in the Europe flexible plastic packaging market. For example, in May 2024, Amcor launched the AmPrima Plus refill pouch for the AVON Little Black Dress classic shower gels in China. 

Amcor plc (Switzerland), formerly known as APM-Australian Paper Manufacturers, was established in 1860 as a paper manufacturing company and changed its name to Amcor Limited in 1986. Amcor plc is a global leader in packaging solutions and is renowned for its innovative and sustainable packaging products. The company has been producing goods for various markets, including food & beverage, healthcare, home care, personal care, and technical. The company operates through two segments, namely, Flexible and Rigid Packaging. The Flexible segment operates 166 plants across 37 countries, employing over 36,000 people and producing flexible packaging for the food & beverage, healthcare, pharmaceuticals, and personal care industries. In contrast, the Rigid Packaging segment has 52 plants in 11 countries, with over 5,000 employees, manufacturing closures and bottles for the healthcare and food sectors. Amcor's Flexibles business has a global presence and is one of the world's largest developers and suppliers of flexible packaging and specialty folding cartons. The company supplies its products to Asia Pacific, Europe, North America, South America, and Africa.

Constantia; Flexibles (Austria) is one of the top global leaders in the design, manufacturing, and supply of customized flexible packaging solutions. The company is a specialist in many areas and is a provider of innovative packaging solutions for consumer and healthcare products. The products range from flexible packaging for foods like coffee, confectionery, dairy, and snacks to health and beauty care products like skincare, cosmetics, and home care products. Besides that, Constantia Flexibles is a pioneer in new packaging technologies like injection molding and thermoforming, offering innovative solutions that meet the evolving demands of its customers. The company operates through two segments: Consumer and Pharma. The Consumer Packaging segment is engaged in the manufacture of flexible packaging for the food and beverage, home and personal care, confectionery, pet food, and other industries. The Pharma Packaging division provides blister packaging, cold-form foil, laminates, and technical services. The company manages 36 production facilities in 16 countries, comprising 27 for consumer packaging and 9 for pharmaceutical packaging.

Huhtamaki Oyj (Finland) is known as a leading sustainable food packaging global player and is primarily engaged in the production of packaging solutions for the food & beverages, personal care & household, and healthcare industries. It offers customized designs, standardized products, and comprehensive packaging systems and solutions. The company operates through four business segments: North America, Flexible Packaging, Foodservice Europe-Asia-Oceania (E-A-O), and Fiber Packaging. The North America business segment supplies retail disposable tableware (Chinet and private label), food service packaging, and consumer goods packaging, including ice cream containers. The Flexible Packaging business provides innovative, lightweight materials, pouches, and labels for food, beverages, coffee, pet food, healthcare products, and barrier and retort packaging. Fiber Foodservice E-A-O business is engaged in the supply of premium paperboard and molded fiber packaging for fresh food and beverages to foodservice operators, fast food chains, coffee shops, and FMCG companies.

Mondi (UK) is a global packaging and paper leader, known for innovative and environmentally friendly products, offering high-performing packaging and paper products to a wide range of industries and sectors such as food, consumer goods, industrial, and e-commerce. The company operates through the following segments: Corrugated Packaging, Flexible Packaging, and Uncoated Fine Paper. The Corrugated Packaging business manufactures fully recyclable, paper-based corrugated boxes and packaging solutions that are claimed by the company to be produced with sustainability in mind, addressing customer needs in the pursuit of an environmentally friendly future. The Flexible Packaging business unit offers production for kraft paper and paper bags. Additionally, the company manufactures consumer flexible packaging and functional paper and films, offering a variety of choices for meeting various market needs. The group has 100 production sites in more than 30 countries, with the main operations in Europe, North America, and Africa.

Coveris (Austria) is a well-recognized European packaging company engaged in the provision of flexible and ecological packaging solutions. The company manufactures packaging and specialty coating products. The company operates through three main business segments: Films, Flexibles, and Paper. The product range encompasses bags, carton boards, pouches, cups, lids, trays, films, laminates, sleeves, and labels. Coveris is recognized for its proficiency in extrusion, printing, lamination, conversion, and recycling. Coveris caters to over 4,500 clients across several sectors, including food, pet food, industrial, medical, agriculture, and home and personal care. The company operates 30 production facilities in Austria, Egypt, France, Germany, Hungary, Luxembourg, and the United Kingdom.

MARKET RANKING

The European flexible plastic packaging market is fragmented, featuring prominent competitors such as Amcor plc (Switzerland), Constantia Flexibles (Austria), Huhtamaki Oyj (Finland), Mondi (UK), and Coveris (Austria) that maintain significant market positions. Amcor is at the forefront with its highly advanced, lightweight, recyclable, and high-barrier flexible formats, specifically designed for the food, beverage, healthcare, and personal care industries. Constantia Flexibles produces high-quality laminates, aluminum foils, and recyclable mono-material structures for leading food and pharmaceutical clients. Huhtamaki is helping the market with its retort pouches, barrier materials, and eco-friendly flexible solutions that are in line with the regulatory requirements of Europe. Mondi is enabling the transition to circular packaging through its kraft paper, functional films, and recyclable consumer flexible packaging under its “paper where possible, plastic where useful” strategy. Coveris is a strong contributor through its extrusion, printing, and lamination capabilities, thus providing engineered films and customized flexible solutions for the food, pet food, medical, agricultural, and household sectors. These companies, in a nutshell, are the major players that steer the pace of innovation, sustainability, and high-performance packaging in Europe’s various industries of end-use.

Related Reports:

Europe Flexible Plastic Packaging Market by Packaging Type (Pouches, Bags, Films & Wraps, Rollstock), By Application (Food, Beverages, Pharmaceuticals & Healthcare, Personal Care & Cosmetics), and Region - Forecast to 2030

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