The growth of the European fresh food packaging market is expected to be driven by the increase in flexible packaging demand with extended shelf life around the world, and awareness of packaged food in consumers. The stability in the GDP of European countries has enabled them to invest in new packaging research and development. The GDP of the U.K. was USD 37,075.53 in 2009, and rose to USD 41,787.47 with a CAGR of 2.20% in 2013. The GDP of Germany accounted for a value of USD 46,268.64 in 2013.
This market is characterized by a large pool of small players at the local level competing with large multinational companies. At the same time there is a high possibility of smaller players being acquired by the larger ones. In addition, the competition is leading to many research and development activities from major fresh food packaging companies in order to create product differentiation as a part of their brand strategies. However, smaller players have been able to compete and maintain their presence at the domestic level by providing generic and standard products at a reasonable price.
The European fresh food packaging market was dominated by the flexible pack type segment, which accounted for 58% of the total European fresh food packaging market in 2014. The high growth potential in emerging markets and evolving technology provide new growth opportunities to players in the fresh food packaging market. However, the disposal of processes raw material is a limiting factor of the European fresh food packaging market.
Amcor Limited (Australia), Coveris Holdings S.A (U.S.), Smurfit Kappa (Ireland), E. I. du Pont de Nemours and Company (U.S.), Mondi Group (South Africa), Bemis Company, Inc. (U.S.), International Paper Company (U.S.), and DS Smith Plc (U.K.) have been the most active companies during the review period in terms of growth. These key players have adopted strategies such as mergers & acquisitions, new product launches, and investments to expand their business.
Europe Fresh Food Packaging Market Product Type (Vegetables & Fruits), Package material (Flexible Plastic, Paper & Board, Rigid Plastic, Metal & Others), Pack type (Flexible, Semi-Rigid & Rigid), Point of Sale (Retail & Bulk) - Trends and Forecast to 2020
Markets and Markets
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