The identity and access management (IAM) market in Europe is projected to grow from USD 6.09 billion in 2025 to USD 9.79 billion by 2030 at a compound annual growth rate (CAGR) of 10.0% during the forecast period. Europe’s IAM market is growing as organizations transition to hybrid IT environments and expand their digital services. Strict regional regulations, including GDPR and the ePrivacy Directive, are driving companies to improve identity governance and data protection. Rising cyber threats, insider risks, and third-party access challenges are pushing enterprises to invest in robust IAM solutions. AI-powered analytics, adaptive authentication, and streamlined user access are key trends driving adoption across various industries, including finance, healthcare, and government.
The Europe IAM market is led by some of the globally established players, such as Microsoft (US), Thales (France), Evidian (France), Ping Identity (US), IBM (US), Okta (US), Oracle (US), iC Consult (Germany), IN Groupe (France), Ubisecure (Finland), CyberArk (US), HID Global (US), Authentik (US), cidaas (Germany) Curity (Sweden), Traxion (Netherlands), Elimity (Belgium), and Omada (Denmark) among others. These market players have adopted various strategies, including product development and launches, partnerships, contracts, expansions, and acquisitions, to strengthen their position in the European IAM market. The organic and inorganic strategies have enabled market players to expand globally by providing advanced IAM solutions and services.
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In June 2025, iC Consult renewed and expanded its long-standing partnership with Omada. The collaboration strengthens joint IAM delivery and consultancy across Europe, including Germany, the UK, France, Spain, the Nordic countries, and the Benelux region. It aims to boost adoption and expertise in identity governance solutions.
In February 2025, Thales introduced a FIDO Key Lifecycle Management solution to help enterprises manage FIDO security passkeys at scale. It supports passwordless authentication across large organizations, enhancing secure authentication, particularly for European enterprises adopting passwordless strategies.
Thales is a leading French multinational technology company providing cybersecurity, cloud, and digital identity solutions across Europe. The company focuses on secure identity management, access control, and data protection to support digital transformation at scale. In the European IAM market, Thales delivers comprehensive capabilities through its SafeNet and IAM solutions. These include strong authentication, single sign-on (SSO), privileged access management, and identity governance. The solutions help organizations comply with GDPR, eIDAS, and other regional regulations while securing hybrid IT and multi-cloud environments. Thales’ IAM offerings are widely adopted across various European industries, including finance, government, healthcare, transportation, and critical infrastructure, thereby enhancing security, compliance, and operational efficiency.
Evidian is a French cybersecurity company focused on identity and access management solutions for European enterprises. The company specializes in privileged access management (PAM), identity governance, and secure authentication for both on-premises and cloud environments. Evidian’s IAM portfolio includes solutions for SSO, password management, MFA, and identity lifecycle management. The company is known in Europe for strong integration with critical IT systems, support for complex multi-site environments, and tailored solutions for regulated sectors. Evidian serves industries such as finance, healthcare, government, and energy, helping organizations strengthen security, control access, reduce operational risks, and enhance overall IT performance.
Market Ranking
The IAM market in Europe is led by a combination of large technology providers and specialized identity vendors that address the needs of enterprises and regulated sectors. Thales holds a leading position, supported by its SafeNet and IAM solutions, as well as strong integration with critical IT systems, and adoption across the finance, government, and energy sectors. Evidian maintains a strong presence with its privileged access management (PAM), identity governance, and authentication tools, which are widely used in complex, multi-site environments. Ubisecure is a leader in digital identity and customer identity and access management (CIAM), particularly in the public sector and highly regulated markets. Ping Identity continues to serve organizations that require hybrid and standards-based IAM deployments, valued for their flexibility and strong security features. Microsoft also has a notable presence in Europe with its Microsoft Entra platform, leveraging Azure integration and cloud-native IAM adoption across enterprises.
Overall, growing digitalization, hybrid IT adoption, and rising cyber threats are intensifying competition. Vendors are differentiating through AI-driven identity analytics, adaptive authentication, and secure cloud integrations, driving sustained growth in the European IAM market.
Related Reports:
Europe Identity and Access Management (IAM) Market by Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type (Workforce, CIAM, B2B), Identity Type (Human, Non-Human Identity) - Forecast to 2030
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