Europe Identity and Access Management Market
Europe Identity and Access Management (IAM) Market by Technology [Access Management, Identity Governance & Administration (IGA), Privileged Access Management (PAM)], Type (Workforce, CIAM, B2B), Identity Type (Human, Non-Human Identity) - Forecast to 2030
OVERVIEW
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The identity and access management (IAM) market in Europe is projected to reach USD 9.79 billion by 2030 from USD 6.09 billion in 2025, at a CAGR of 10.0%. The growth is supported by the increase in the utilization of IAM solutions to comply with stringent legislation on data privacy, such as the GDPR. The identity life cycle management is being adopted by businesses in order to reduce operational risks and ensure that operational costs due to human error are minimized. Also, businesses are focusing on seamless online customer experiences, and this is increasing the use of CIAM solutions. Meanwhile, the zero-trust security models and hybrid and cloud-based deployments are facilitating more scalable and flexible IAM implementations in the region.
KEY TAKEAWAYS
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BY COUNTRYItaly is projected to grow at the highest CAGR in Europe identity and access management market.
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BY OFFERINGBy offering, the services segment is projected to grow at the fastest CAGR of 11.9% during the forecast period.
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BY TECHNOLOGYBy technology, the privileged access management (PAM) segment is estimated to grow at the highest CAGR of 13.4% from 2025 to 2030.
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BY TYPEBy type, the consumer IAM segment is expected to dominate the market with the largest market size during the forecast period.
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BY IDENTITY TYPEBy identity type, the non-human identity segment is growing at a rapid CAGR of 11.5% from 2025 to 2030.
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BY DEPLOYMENT MODEBy deployment mode, the cloud segment is projected to dominate the market with the largest market share.
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BY VERTICALBy vertical, the BFSI segment is estimated to dominate the market in terms of market share during the forecast period.
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COMPETITIVE LANDSCAPE - KEY PLAYERSThe companies considered to be star players in the European IAM market are Thales, Microsoft, and Evidian. With their broad platform offerings, intense enterprise penetration, and well-developed security ecosystems, these companies provide efficient and secure identity management solutions for large-scale organizations.
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COMPETITIVE LANDSCAPE - STARTUPS & SMEsIn the startup and SME space, companies such as cidaas, Curity, and Traxion stand out for offering flexible and affordable IAM solutions. They provide robust access governance, adaptive authentication, and seamless integration with existing systems, making them ideal for growing enterprises.
European organizations are investing in IAM solutions and services in order to manage growing compliance regulations. Enterprises are adopting automated identity and access processes to improve efficiency and reduce risk. Customer identity management solutions are being expanded for secure digital functionality. Organizations are implementing role-based and adaptive access controls to strengthen security. Focus is shifting toward integrated IAM platforms. These platforms help to unify workforce and customer identity management across the enterprise.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The figure highlights revenue trends and customer interest in the European IAM market. The traditional type of IAM solutions is still dominating the industry in terms of revenue share. However, the need for more advanced solutions is increasing at a fast pace. Innovations such as AI-powered authentication, password-less authentication, and cloud-IAM are being increasingly adopted by organizations across Europe. Organizations in BFSI, retail and e-commerce, and healthcare prioritize secure access, fraud prevention, GDPR compliance, and smooth digital experiences. Future adoption is also likely to be in favor of fully-integrated solutions for IAM.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Growing adoption of automated identity lifecycle management
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Integration of cloud and hybrid infrastructure
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Fragmented regulations across countries
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Insufficient technical expertise
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Rising demand for CIAM in digital ecosystems
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AI-powered policy enforcement
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Maintaining continuous security in hybrid environments
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Scalability for machine and IoT identities
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Growing adoption of automated identity lifecycle management
Organizations across Europe are increasingly automating identity lifecycle management in order to gain high productivity and lessen the time spent on manual work. Automation aids the shortening of onboarding, role change, and deprovisioning processes. In addition, it reduces the chances of errors and delays in access. While businesses go digital, access decisions with the required speed are made easier by automation, thus improving governance and audit readiness. In turn, this has been giving rise to the gradual demand for IAM solutions in various industries at present.
Restraint: Fragmented regulations across countries
IAM adoption is restrained by fragmented privacy and security regulations between EU countries. While GDPR allows for a common framework, national laws and sectoral rules vary, creating compliance burden on organizations operating across borders. IAM vendors must customize their solutions according to local requirements, which can slow down the go-live. Regulatory variation further raises the implementation costs, which hampers standardized approaches across regions.
Opportunity: Rising demand for CIAM in digital ecosystems
The rapidly increasing demand for CIAM among digital services provides a significant opportunity in the European IAM market, where organizations seek secure yet hassle-free access for customers over web and mobile channels. CIAM thus facilitates user authentication, consent, and user data management in compliance with GDPR. It further supports better customer experiences and trust, along with the rise in digital engagement.
Challenge: Maintaining continuous security in hybrid environments
Robust security maintenance in hybrid IT environments is one of the major challenges. European enterprises operate on-premise systems along with cloud platforms and third-party applications. Due to this complexity and the lack of visibility into IAM systems, organizations are at risk. Continuous monitoring and adaptive controls must be incorporated into IAM systems to enable secure access during business continuity.
EUROPE IDENTITY AND ACCESS MANAGEMENT MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
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PostNL, a leading postal and logistics provider, implemented Thales OneWelcome Identity Platform for IAM-as-a-Service. The cloud solution unified access across 100+ applications for 52,500 employees and external partners. | Faster deployment, MFA integration, SAML/SCIM standards support, and flexible, scalable identity services |
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University of Southern Denmark implemented Microsoft Entra ID with Privileged Identity Management to centralize IAM for faculty and researchers. This unified identity platform managed employee identities across cloud and on-prem resources securely. | Reduced security workload, stronger access controls, improved audit readiness, and streamlined identity governance |
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Hampshire NHS Foundation Trust Hospitals (UK) implemented Evidian to centralize access for 5,000 clinicians. The IAM solution streamlined login processes and enhanced security for application access across the hospital’s IT systems. | Better clinician workflow, enhanced security, unified access control, and reduced operational friction |
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Ubisecure’s CIAM platform was used by a European government portal to offer unified customer login, registration, and identity verification for citizens accessing digital services. The platform supported SSO and flexible CIAM workflows across services. | Improved citizen experience, reduced sign-in friction, strong authentication, and streamlined identity management |
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Okta’s IAM platform was deployed by a multinational corporation to enable secure workforce single sign-on and adaptive multi-factor authentication across cloud applications (Industry success pattern from Okta deployments). | Unified authentication, reduced password resets, and stronger workforce access security |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The European IAM market ecosystem includes access management, identity governance and administration (IGA), privileged access management (PAM), and other IAM services. All of these solutions drive authentication, effective identity lifecycle management, and controlled access to key systems in the cloud and hybrid environment. The demand and innovation for these technologies are set to be driven by technology providers, regulators, and enterprises across BFSI, travel & hospitality, retail & e-commerce, IT & ITes, and healthcare. This has made the ecosystem focus on enhancing security and meeting GDPR and regional compliance. It aims to facilitate interoperable and scalable digital identity transformation across Europe.
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Europe Identity and Access Management (IAM) Market, By Offering
The solutions segment is anticipated to lead the European IAM market by 2025. Increased access control demands that organizations focus on secure, centralized, and automated identity management, driving this growth. IAM solutions enable European organizations to manage user identities and control access to systems while complying with stringent regulatory requirements. These solutions also reduce security risks by providing enhanced visibility and governance across cloud and hybrid environments.
Europe Identity and Access Management (IAM) Market, By Technology
The access management market holds a significant share within the European IAM market. User access to applications and data across both cloud and on-premise environments is now a focal point for many organizations across Europe. Access management solutions provide secure authentication, role-based access control, and continuous monitoring of user activity. These capabilities help enterprises to strengthen their security while meeting regional compliance and data protection requirements.
Europe Identity and Access Management (IAM) Market, By Type
The consumer IAM (CIAM) segment is projected to dominate the European IAM market by 2025. Organizations are moving toward the use of CIAM solutions to regulate customer identities on digital platforms. The increased consumption of online services, mobile applications, and e-commerce is making customer access insecure and challenging to achieve without a seamless experience. CIAM solutions support authentication, consent management, and data privacy. Companies can enhance the user experience with the assistance of CIAM solutions to remain compliant with GDPR and regional regulations.
Europe Identity and Access Management (IAM) Market, By Identity Type
The European IAM market, segmented by identity type, is expected to be led by human identities. This is fueled by the high number of employees, contractors, and customers who would need secure access to enterprise systems and digital offerings. Organizations are now emphasizing identity solutions that can control workforce and consumer accessibility. The strict regulatory provisions and the need for controlled access also favor the requirement of human identity-oriented IAM solutions.
Europe Identity and Access Management (IAM) Market, By Deployment Mode
Cloud-based IAM deployments are expected to dominate the European market. Businesses are shifting toward cloud computing to promote scalability and on-demand access. The cloud IAM can be more easily integrated and deployed on digital platforms. It also facilitates remote working and hybrid working. Additionally, cloud-based solutions help organizations meet their central identity management requirements, as well as GDPR and regional compliance requirements.
Europe Identity and Access Management (IAM) Market, By Vertical
The BFSI sector is likely to hold a significant market share of the European IAM market. There are tight regulatory and security requirements for banks and other financial organizations. IAM solutions help control access for customers and employees, as well as minimize the risk of theft. The high demand for secure authentication, access governance, and compliance reporting will continue to promote IAM adoption in the BFSI sector.
REGION
Italy to be the fastest-growing country in Europe IAM market during the forecast period
Italy is projected to be the fastest-growing market of IAM Europe. This development is facilitated by the fast pace of digitalization of Italian local government and companies, as well as an increase in the number of cyberattacks on domestic institutions. Government agencies and large Italian corporations are adopting greater investments in IAM solutions to meet the EU GDPR requirements and national cybersecurity requirements. These solutions assist in boosting the protection of data and ensuring that Italy has a growing digital services ecosystem.
EUROPE IDENTITY AND ACCESS MANAGEMENT MARKET: COMPANY EVALUATION MATRIX
Microsoft (Star) is recognized as a leading player in the European IAM market. It has a strong IAM range, extensive enterprise footprint, and AI-driven security solutions, which strengthen its dominance in the region. Thales (Emerging Leader) continues to enhance its IAM solutions with investments in identity protection, access management, and passwordless solutions. Thales is gradually shifting toward the leaders quadrant as there is an increasing demand in the region of Europe to have secure and compliant IAM.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Microsoft (US)
- Thales (France)
- Evidian (France)
- Ping Identity (US)
- IBM (US)
- Okta (US)
- Oracle (US)
- iC Consult (Germany)
- IN Groupe (France)
- Ubisecure (Finland)
- CyberArk (US)
- HID Global (US)
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size, 2024 (Value) | USD 5.49 Billion |
| Market Forecast, 2030 (Value) | USD 9.79 Billion |
| Growth Rate | CAGR of 10.0% from 2025 to 2030 |
| Years Considered | 2019–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Units Considered | Value (USD Million/Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments Covered |
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| Countries Covered | UK, Germany, France, Italy, Rest of Europe |
WHAT IS IN IT FOR YOU: EUROPE IDENTITY AND ACCESS MANAGEMENT MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
|---|---|---|
| The client requested a detailed and refined segmentation of the European identity and access management (IAM) market, encompassing solution areas such as identity governance, access management, privileged access, and deployment models, as well as region-specific adoption patterns and growth opportunities. | Performed an in-depth segmentation and opportunity analysis of the European IAM market, including market sizing, adoption trends, deployment preferences, and enterprise demand across key sectors such as BFSI, healthcare, and retail & eCommerce | Delivered actionable insights into high-potential IAM segments, enterprise adoption behavior, and competitive positioning in Europe, enabling the client to optimize market focus and refine product and go-to-market strategies for the region |
RECENT DEVELOPMENTS
- September 2025 : CyberArk completed the acquisition of Venafi, strengthening its platform with end-to-end machine identity and certificate management capabilities.
- July 2025 : IBM launched AskIAM, a generative AI capability to automate IAM workflows, improving identity governance and access decision efficiency.
- June 2025 : Okta expanded its partnership with Incode, integrating biometric and identity verification solutions to enhance secure authentication for enterprises.
- May 2025 : Thales enhanced its OneWelcome CIAM platform, adding modular consent management, fraud detection, and GDPR-compliant identity verification services.
- April 2025 : Evidian partnered with HID Global, integrating physical and logical access management for a unified IAM solution across enterprises.
Table of Contents
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Methodology
The study involved four major activities to estimate the current size of the physical identity and access management market. An exhaustive secondary research was done to collect information on the physical identity and access management market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the size of the segments and subsegments of the market.
Secondary Research
In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet have been referred to for identifying and collecting information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, whitepapers, certified publications, such as International Journal of Engineering and Advanced Technology (IJEAT), Association of Information Technology Professionals (AITF), Information Security Forum (ISF) and Journal of Internet Security and Applications (JISA) and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.
Primary Research
The physical identity and access management market comprises several stakeholders, physical identity and access management specialists, physical identity and access management solution providers, business analysts, business intelligence tools, enterprise users, telecommunication providers, technology consultants, and System Integrators (SIs). The demand side of the market consists of Information Technology (IT) and IT-Enabled Services (ITeS), Banking, Financial Services and Insurance (BFSI), telecom, government and defense, transportation, healthcare, education, and others. The supply side includes physical identity and access management software providers. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakup of the primary respondent
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the physical identity and access management market. These methods were also used extensively to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:
- Key players in the market have been identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Report Objectives
- To determine and forecast the global physical identity and access management market by component, service, organization size, vertical, and region from 2020 to 2025, and analyze the various macroeconomic and microeconomic factors that affect the market growth
- To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall market
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the physical identity and access management market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Geographic Analysis
- Further breakup of the European market, which includes the rest of Europe countries, such as the Netherlands, Spain, and Italy
- Further breakup of the APAC market includes South Korea, Australia, and Singapore
- Further breakup of the Latin America market, comprising Venezuela and Argentina
Company Information
- Detailed analysis and profiling of additional market players (up to five)
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Growth opportunities and latent adjacency in Europe Identity and Access Management (IAM) Market