Europe Livestock Monitoring Market

The Europe livestock monitoring market is projected to reach USD 943.1 million by 2031 from USD 681.4 million in 2025, at a CAGR of 5.6% from 2025 to 2031. A strong presence of major players offering advanced livestock health monitoring solutions in the region and a significant regulatory push for animal welfare in Europe are the major factors contributing to the market growth in the region.

The Europe livestock monitoring market is consolidated, with a strong presence of a few major market players. Major players in the European livestock monitoring market include MSD Animal Health (US), GEA Group (Germany), Nedap N.V. (Netherlands), and DeLaval (Sweden). Product launches and acquisitions are key strategies adopted by players to increase their market share, enhance their product portfolios, and expand their presence in the European market.

In February 2025, DeLaval launched its upgraded DeLaval Plus Herd Navigator 2.0, integrating improved biosensor technology for early disease detection, ketosis prediction, and milk quality monitoring. The 2025 version offers higher sampling precision and full compatibility with DeLaval’s automated milking systems.

In December 2024, CowManager launched the Youngstock Monitor, an innovative solution designed to monitor calf behavior. The system is integrated with AI and provides real-time alerts for early disease detection, helping to optimize calf health management and reduce treatment intensity and mortality rates, while enhancing future herd productivity.

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The key players operating in the Europe livestock monitoring market include MSD Animal Health (US), GEA Group (Germany), DeLaval (Sweden), Nedap N.V. (Netherlands), Afimilk Ltd. (Israel), Datamars (Switzerland), BouMatic (US), CowManager (Netherlands), Dairymaster (Ireland), smaXtec animal care GmbH (Austria), and others.

Nedap N.V. (Netherlands)

Nedap N.V. (Netherlands) plays a significant role in livestock farming automation, supplying advanced solutions for both dairy and pig farming. Its offerings cover a wide range of functions, including animal health monitoring, feeding and sorting systems, and identification technologies, along with more specialized applications such as heat detection, livestock tracking, milk yield measurement, and electronic sow feeding. The company has been steadily expanding its footprint by combining organic growth with collaborations, partnerships, and strategic agreements. A key development occurred in early 2024 with the creation of the FREEDA brand by Agrisys (Denmark) and AgriHub (Canada), following their acquisition of Nedap’s pig farming product portfolio. Leveraging Nedap’s underlying technology, FREEDA delivers precision solutions for pig farming that combine software and electronic systems to improve feeding efficiency, weight control, and performance monitoring. This initiative enables Agrisys and AgriHub to concentrate effectively on pig farming activities while continuing to draw on Nedap’s established technological expertise to improve farm efficiency and animal welfare outcomes.

DeLaval (Sweden)

DeLaval (Sweden) is one of the prominent players in offering milking systems and is committed to boosting productivity, animal welfare, and overall quality of life for livestock. The company has a diverse product range that includes milking systems, farm management solutions, animal traffic control solutions, feeding equipment, cooling solutions, and manure solutions. The company is aggressively working on organic as well as inorganic growth strategies, like new product developments, acquisitions, and others, to expand its position in Europe.

Market Ranking

The Europe livestock monitoring market is consolidated, with five main players collectively accounting for 45-55% of the total market share. MSD Animal Health and GEA Group hold significant market shares in the Europe livestock monitoring market due to their robust product portfolio and strong network of channel partners. Similarly, DeLaval also maintains a leading market share, driven by strong demand for its milking solutions. Its brand reputation and regional manufacturing footprint strengthen its presence in the European market.

Related Reports:

Europe Livestock Monitoring Market by Smart Tags (Ear, Leg, Neck), Sensors, Livestock Type [Cattle (Dairy, Beef), Poultry, Swine, Equine], Health Monitoring, Feeding Management, Milk Harvesting Management, and Heat Detection - Forecast to 2031

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