Europe Rodenticides Market

The European rodenticides market is projected to be worth USD 1.57 billion in 2025 and is expected to reach USD 2.10 billion by 2030, growing at a CAGR of 6.0% during this period. Increasing instances of rodent infestation in urban centers with a heavy population, expansion of food processing and storage infrastructure, and strict enforcement of hygiene and safety requirements in the commercial, industrial, and public health sectors majorly drive the European market. Rising food safety compliance requirements as per EU laws including HACCP and ISO 22000 which require prompt and effective rodent control solutions to protect supply chains from contamination is also driving the growth of rodenticide market. The agriculture sector presents further stimulus through grain storage, livestock operations, and produce supply chains as this sector presents a high financial risk with crop and feed loss. Market preferences for technology, including smart monitoring systems and integrated pest control programs, are shifting in favor of more efficient, data-driven choices

The rodenticides market in Europe comprises leading global and regional companies offering chemical, biological, mechanical, and digital solutions for controlling rodents. Major companies such as BASF SE, Rentokil Initial, PelGar International, Liphatech, Syngenta, and Anticimex leverage their broad portfolios supported by established distribution networks to maintain stronghold positions in the markets.

Top 10 Companies in the Europe Rodenticides Market

1. BASF SE (Germany)
2. Rentokil Initital plc (UK)
3. Syngenta (Switzerland)
4. Rollins, Inc. (US)
5. Ecolab (US)
6. PelGar International (UK)
7. Impex Europa S.L. (Spain)
8. Futura GmbH (Germany)
9. Anticimex (Sweden)
10. Pelsis Group (UK)

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BASF SE (Germany)

BASF SE is one of the leading global chemicals companies having following business units - Agricultural Solutions, Chemical, Material, Industrial Solutions, Surface Technologies, and Nutrition & Care. BASF offer rodent control brand Storm, which is one of the most used second-generation anticoagulant rodenticides (SGAR), designed to control rats and mice very effectively in urban, industrial, and agricultural environments. Company’s rodenticide portfolio include weather-proof formulations which comply with EU guidelines, supporting professional pest controllers as well as the food and grain storage sectors. BASF has been investing in the development of products and stewardship initiatives aimed at countering the increasing challenges posed by resistance and the novel restrictions on anticoagulant usage, both of which substantiate its leadership position in the European market.

In November 2020, BASF SE then launched Selontra rodent bait in Europe. A free-flowing soft bait formulation is made with the valuable active ingredient cholecalciferol, leading to results three times the efficiency compared with standard anticoagulant rodenticides.

Rentokil Initial, plc (UK)

Rentokil Initial plc provides complete solutions for pest control and hygiene worldwide including European region. The company operates within following business divisions - Pest Control, Hygiene & Wellbeing, and Workwear. The company provides solutions for keeping rats away on a very comprehensive scale that extends across commercial markets, industrial markets, municipal markets, and even individual domestic markets, and it is also aided by a really strong network for service and supplemented by advanced monitoring technologies. It is well recognized for getting chemical rodenticides, mechanical traps, and intelligent sensors into the same program in formulation of very effective and regulatory-compliant rodent control programs.

Rentokil Initial, in the European rodenticide market, has most of its products and services under its Pest Control division, combining baiting solutions with digital monitoring platforms like RADAR, PestConnect, and AutoGate available in the market. Real-time activity tracking, automated responses, and reduced dependence on traditional anticoagulants will be possible with these systems. Furthermore, it will comply with the stringent directives of the new EU regulations as well as with the growing demand for environmentally friendly pest control. Rentokil has a foothold in numerous sectors, including food processing, logistics, healthcare, pharmaceuticals, and urban infrastructure, thus putting this firm as a leader in establishing integrated and data-driven rodent control throughout Europe.

In May 2022, Rentokil Pest Control performed the launch of the first intelligent monitoring rodent control system named Internal Dual Autogate (IDAG) for indoor applications. The slimline, durable metal bait box provides access for rats and mice while reducing the risk of accidental rodenticide spillage.

Market Ranking

The European rodenticides market presents a mix of long-established multinational corporations and niche regional players swapping wallpaper-chemical formulations, mechanical control solutions, 'biological alternatives, and smart monitoring technologies amongst themselves. These prominent companies-BASF SE, Bayer AG, Syngenta, PelGar International, Liphatech, Rentokil Initial, and Anticimex-have forged strongholds in the market via a broad portfolio of products and expansive distribution network. The market is witnessing rising investments into novel non-anticoagulant formulations and digital pest control platforms to comply with fast-changing regulatory standards and to counter resistance. Ecolab and other tech-enabled companies with IoT-enabled traps and remote monitoring systems are fast-tracking the shift to integrated pest management models in the new-age market. Regulatory compliance, sustainability, and service-based value creation have become competitive differentiators, and with customers increasingly demanding efficiency over the long run coupled with lower environmental footprints, these serve as distinguishing features of market players.

In May 2023, Syngenta launched TALON GT Pro Rodenticide Grain Bait Block, a high-quality extruded block that kills rats and mice with a single feed, suitable for homes, farms, and commercial or industrial buildings. In the same month, Liphatech released TakeDown II, small blocks containing bromethalin, which produce faster results than anticoagulant rodenticides. In May 2022, Rentokil Pest Control introduced the Internal Dual Autogate (IDAG) system, an intelligent rodent control monitoring system for indoor settings. In November 2021, Bell Laboratories launched four new iQ rodent monitoring devices powered by Bell Sensing Technologies. In November 2020, BASF SE (US) introduced Selontra rodent bait in Europe.

Related Reports:

"Europe Rodenticides Market by Type (Chemical, Mechanical, Biological, Software & Services), Mode of Application (Pellets, Spray, Powder), End Use (Agriculture, Warehouses, Urban Centers), and Rodent Type - Forecast to 2030"

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