Eye Tracking Market

Tobii (Sweden) and Seeing Machines (Australia) are leading players in Eye Tracking Market

Eye tracking is a technology wherein the movements of the human eye are traced, along with alterations in the pupil size. This information is gathered and mapped to different scenarios with suitable algorithms to obtain crucial information. For example, the tracking of the human eye can provide information such as behavior, health, concentration, and the point of focus. The eye tracking market is expected to grow from USD 560 million in 2020 to USD 1,786 million by 2025; it is expected to grow at a CAGR of 26.1% during the forecast period. Retail, advertisement, research labs, and healthcare are the key verticals, which dominate the eye tracking market and also contribute significantly to its growth.

Major players in the eye tracking market have primarily adopted strategies such as product launches and expansions to strengthen their position in the market.

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  • In July 2019, Tobii (Sweden) at the SIGGRAPH 2019 conference in Los Angeles announced the launch of Tobii Spotlight Technology, an eye tracking technology that delivers the powerful benefits of foveated rendering at present and will enable an even broader set of foveation-related capabilities in the future.
  • In March 2018, Smart Eye (Sweden) announced the launch of Smart AI-X, a production-ready hard-and-software suite of plug-and-play type for driver monitoring, based on NVIDIAs DRIVE IX.

Tobii (Sweden) and Seeing Machines (Australia) are among the major players in the eye tracking market. Tobii is a well-known player in the eye tracking market. The company has a strong eye tracking product portfolio comprising of various hardware, software, and services. To further strengthen its product portfolio, the company stresses on product launches. It has been one of the most active companies in the eye tracking market in terms of new product developments. Besides product launches; acquisitions, agreements, expansions, and collaborations are other strategies adopted by the company in recent years to maintain its position in the eye tracking market. Tobii has a strong grip in the North American and European markets, as of 2019, these regions collectively accounted for ~81% of its revenue.

Seeing Machines has a strong grip on the eye tracking market, especially in automotive, aviation, and transportation verticals. The company has substantial experience and brand name in driver monitoring technology. This is one of the key factors, which has led to its prominent position in the eye tracking market. Expansions, collaborations, and product launches were the key strategies adopted by the company to strengthen its position in the eye tracking market.

Related Reports:

Eye Tracking Market by Offering (Hardware, Software, and Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, Human Behavior & Market Research,), Vertical, and Geography - Global Forecast to 2025

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Report Code
SE 3886
RI Published ON
12/12/2019
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