The global farm management software market is estimated to grow from USD 3.0 billion in 2023 to USD 5.1 billion by 2028 at a CAGR of 11.1% during 2023–2028. The growth of the farm management software market is driven by factors such as growing need for real-time data for decision-making, rapid urbanization and expanding population, increasing initiatives by governments pertaining to digitalization of agricultural industry, growing population and subsequent rise in demand for food worldwide, and strengthening of intellectual property rights over agricultural innovations.
The farm management software market is fragmented with the presence of many players including large players, startups, and small and medium enterprises. The top five players in the market accounted for a higher than 15% share in 2020. Key players in the farm management software market include Trimble Inc. (US), Raven Industries (US), Topcon (US), Granular Inc., A Corteva Agriscience Company (US), and AGRIVI (UK). These players have adopted product launches, expansions, agreements/partnerships, collaborations, and acquisitions strategies to grow in the market. The leading players focus on adopting both organic and inorganic growth strategies, such as product launches and developments, partnerships, contracts, expansions, and acquisitions to strengthen their position in the market.
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Trimble Inc. (US) is one of the key players in the farm management software market. Trimble’s “agriculture” division provides solutions that solve complex technological challenges across the agricultural landscape. The company has expertise in global positioning systems (GPS), laser, optical, including software solutions for agriculture and forestry applications. Trimble agricultural software is used by farmers to help integrate all the information on the farm and is also used by advisors, suppliers, and purchasers to share information to help improve efficiencies. The company conducts extensive R&D on its products & services and invested ~536 million for the same in 2021. Trimble is continuously increasing its focus on software solutions that use data to enhance farm productivity. For instance, in 2022, the company launched its next-generation displays for precision agriculture applications i.e., the Trimble GFX-1060 and GFX-1260 displays. Trimble's portfolio of innovative displays enables farmers to complete in-field operations quickly and efficiently while also mapping and monitoring field information in real-time with precision. The company has been focusing on strategic alliances and agreements; as well as in investments in order to facilitate precision farming across the globe. For instance, Trimble Ventures, Trimble's corporate venture capital fund, announced its investment in Sabanto, Inc., a US-based agricultural technology company focusing on autonomous workflows throughout the farming cycle being offered as Farming as a Service (FaaS). The company also focuses on geographic expansion with a localization strategy to sustain in the market. It currently has presence in over 40 countries and distribution channels in over 85 countries. The company has weak presence in emerging markets across APAC, the Middle East, and Africa. As a result, the company faces high competition from start-ups and small innovative players
Raven Industries (US) is a leader in precision agriculture, high-performance specialty films, and lighter-than-air technologies. The company offers a wide range of products to help farmers improve yield. Services offered by the company include high-speed infield internet connectivity and cloud-based data management. The company is mainly focusing on product launches, mergers, acquisitions, and collaborations. It has a very strong hold on the North American market. In 2020, this geography accounted for ~89% of its revenue. The company could use its strong product portfolio, brand image, and distribution channels to strengthen its presence in the emerging markets of the Asia Pacific, Latin America, and the Rest of the World (RoW) and reap benefits through new revenue channels. The company has limited sales and distribution network and focuses only on the North American market. The company can focus on other markets, such as Europe, APAC, and Latin America, to sustain its position in the farm management software market.
Topcon (US) provides advanced IoT-connected field and farm management solutions for aftermarket and OEM customers in the agriculture industry, integrating high-precision hardware, software, and data services to bring efficiency and enhance productivity to every phase of the farming operation. Topcon boasts of a strong product portfolio for farm management software solutions. The company recently launched the Topcon Agriculture Platform, a cloud-based farm workflow improvement tool which integrates connectivity, cloud services, and data analytics for farmers. The company also entered into a partnership with IBM to develop artificial intelligence which is dedicated to IT agriculture. Similarly, the company collaborated with MyAgData to facilitate and improve access and data sharing involving electronic grain cart load data, creating a more streamlined workflow for farmers and a more efficient remittance process for crop insurance adjusters. The company has presence in nearly 32 countries including Australia, Albania, Austria, Belgium, Brazil, and Bulgaria. Through partnerships and agreements, the company aims to create innovative products by integrating advanced technologies into its existing systems. For instance, Topcon Positioning’s collaboration with IBM resulted in the development of an AI-based software for agriculture. Topcon Positioning Systems also integrates its software with the hardware of the partner company to provide an enhanced solution. The company has limited geographic presence as compared to its competitors such as Trimble and Raven Industries in the farm management software market. It also has limited focus on inorganic growth strategies such as acquisitions and collaborations.
Granular Inc. (US) is one of the leading players in the farm management software market. The company’s innovative products help farmers to build more profitable and efficient farms. The company’s product portfolio is more focused on data science and data analytics. The company’s product portfolio is more focused on data science and data analytics. The unique software solutions offered by Granular help the global agricultural industry stabilize and improve crop productivity. The company is recognized for its expertise in farm management software solutions which utilize data science and agronomy to understand how climate variability affects different crops. Granular has adopted partnerships as its key strategy to grow in the farm management software market. For instance, in January 2020, Granular Inc. collaborated with Bushel, an innovative provider of grain industry software to create a connection between the Bushel platform, which supports more than 1,200 grain receiving locations around the US and Canada, and Granular’s Farm Management Software which serves more than 10 million farmer acres. This is expected to help in delivering real-time critical grain and financial information and enabling better business decisions. Similarly, in June 2020, the company partnered with Smithfield Foods, Inc., an American food company with agricultural roots and a global reach. Granular also partnered with John Deere to integrate its farm management software with John Deere’s Operations Center. Although the company has diversified product offerings, it still has undertaken relatively lower number of product launches during the past three years, which might lead to a slight setback for the company in the long run.
AGRIVI (UK) is a leading digital agriculture company in Europe; it offers a wide range of products/software for farm management applications. The company has developed innovative products to cater to the needs of customers from the farm management software market by combining its expertise in software technologies with inputs from farmers. The company’s innovative products support farmers in digitizing their farm operations, make farm administration easier, and achieve economically and environmentally sustainable crop production. AGRIVI farm management software serves as a central platform for all data of farmers and brings powerful farming analytics to identify yield drivers and achieve cost savings. AGRIVI’s farm management platform is available in a simpler version for small and mid-sized farms and as a comprehensive enterprise farm management platform for large-scale farms. The company launches innovative products which help its customers in better visual interface experiences with accurate field data, better traceability, and provides informative insights to farmers/users. The platform is being used by farmers in over 100 countries. The company’s customer portfolio has grown to include brands such as Nestle, Driscoll’s, Kimberly-Clark, and BNP Paribas, among many others. AGRIVI’s recent partnerships with key players in digital agriculture and the software development space are expected to strengthen the company’s position in the farm management software market. The company has proven its strong strategies by partnering with various companies to expand its software user base in almost all regions including South Africa, Southeast Asia, Germany, etc.
Farm Management Software Market by Application (Precision Farming, Livestock, Aquaculture, Forestry, Smart Greenhouses), Offering (On-cloud, On-premise, Data Analytics Services), Farm Size, Production Planning and Geography - Global Forecast to 2028
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