HOME Research Insight DeLaval Holding AB (Sweden) and GEA Group AG (Germany) are the Leading Players in the Feeding Systems Market



DeLaval Holding AB (Sweden) and GEA Group AG (Germany) are the Leading Players in the Feeding Systems Market


The feeding systems market is projected to reach USD 1,474.1 Million by 2023, at a CAGR of 8.34% between 2017 and 2023. Growing number of dairy farms across the globe, continuous technological advancements in the feeding management and new product launches, and substantial cost savings associated with feeding management are the factors expected to drive the growth of the feeding systems market during the forecast period. Increased investments by governments across the globe for the development of livestock farms and cost optimization in managing these farms are also expected to fuel the growth of the feeding systems market during the forecast period.

DeLaval Holding AB (Sweden) is among the leading players in the feeding systems market, which offers products that aid feeding equipment, worldwide. It has been at the forefront of innovating products and solutions, such as DeLaval VMS voluntary milking system, DeLaval opti-feeding systems, DeLaval AMR automatic rotary milking solution, and Herd Navigator. The company has adopted the strategies of new product launches and agreements to maintain its leadership position in the feeding systems market. For instance, in 2016, DeLaval (Sweden) and Tetra Pak (Switzerland), sister companies of Tetra Laval Group (Switzerland), signed a five-year agreement with the Dairy Association of China to provide training to dairy farm managers of China. This agreement enabled DeLaval to strengthen its dairy farming business in China. In 2015, the company acquired Uniform-Agri (Netherlands), which is a leading information management systems provider for dairy farmers. This acquisition helped the company in increasing its geographical reach and enhancing its product portfolio.

GEA Group AG (Germany) is one of the leading firms in the feeding systems market, owing to its wide dairy farming product portfolio and significant geographical presence. The GEA Farm Technologies segment of the company offers milking equipment, milk cooling technologies, animal hygiene, automatic feeding systems, and barn equipment. The company focuses on new product launches and developments for strengthening its position in the feeding systems market. For instance, in January 2016, GEA launched its new Mix & Carry WIC, which is a fully automatic feeding system that supports the production of high-quality milk with reduced labor and feed costs.

Lely Holding S.A.R.L. (Netherlands) provides automated feeding systems, forage harvesting, and milking robot solutions for the dairy farming sector. The company has adopted the strategies of organic and inorganic growth to enhance its position in the feeding systems market. The company updates its products regularly and has entered into partnerships with a number of players from the technological field to innovate its products. The company has a good market presence in various geographies. It has devised a number of feeders, which include mixer feeder wagons and self-loading mixer feeders, among others to feed bovine animals. The company has adopted new product launches as the key business strategy to strengthen its position in the feeding systems market. It has maintained an elaborate network of distribution channels to provide its services in different regions. The company also focuses on green initiatives by developing products that consume less energy.

Related Reports:

Feeding Systems Market by Offering (Hardware, Software, Service), System Type (Rail Guided System, Conveyor Belt System, Self-Propelled System), Application (Dairy Farm, Poultry Farm, Swine Farm, Equine Farm), Region - Global Forecast to 2023

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