HOME Research Insight Caterpillar (US) and Cummins (US) are the Leading Players in the Generator Sales Market



Caterpillar (US) and Cummins (US) are the Leading Players in the Generator Sales Market


The global generator sales market is expected to grow at a CAGR of 5.41%, from 2018 to 2023, to reach a market size of USD 27.24 Billion by 2023. The major factors driving the generator sales market include the growing demand for uninterrupted and reliable power as some of the best power grids are also subject to downtime, growth of healthcare infrastructure, rising demand for IT infrastructure management, and rapid urbanization in developing countries.

The generator sales market is dominated by a few major players that have a wide regional presence and are established brand names. The leading players in the generator sales market include Caterpillar (US), Cummins (US), Rolls-Royce (UK), Mitsubishi (Japan), Yanmar (Japan), and Kohler (US).

The other fuel segment which includes propane, LPG, and bio-diesel is expected to be the fastest-growing fuel segment of the generator sales market, from 2018 to 2023. Countries around the world have set emission reduction targets and are working toward achieving these targets, which has resulted in the increased share of environmentally friendly fuel for power production. Countries such as the US, Brazil, Canada, Germany, France, and the UK are expected to increase their focus on environmentally friendly technologies, driving the market for propane, LPG, and bio-diesel-powered generators during the forecast period.

The industrial segment is expected to be the fastest-growing segment of the generator sales market, by end-user, during the forecast period. The industrial end-user segment includes the utility/power generation, oil & gas, and other industries such as mining, marine, chemicals, military, and manufacturing. Growth of the oil & gas sector in China, Mexico, the US, Canada, and African countries is creating a new market for generator sets. Also, growth of the manufacturing sector in Asia Pacific is expected to drive the demand for generators.

The above 1,000 kVA power rating segment is expected to be the fastest-growing segment of the generator sales market during the forecast period. Above 1,000 kVA generators are mainly used for CHP plants, large manufacturing units, power plants, and marine applications. Above 1,000 kVA generators are economical and can be deployed for continuous power applications. The adoption of natural gas and other renewable gases for the above 1,000 kVA generators is the major reason for the fastest growth projection of the segment during the forecast period.

The standby segment is expected to be the fastest-growing segment of the generator sales market, from 2018 to 2023. Standby power generators are used in applications where regular power supply is necessary to carry out operations. The increasing demand for uninterrupted and reliable power, stringent building codes and safety guidelines for critical infrastructure, and increasing demand for backup power from the residential sector are major factors due to which the standby segment is projected to grow at the highest CAGR during the forecast period.

Asia Pacific is expected to be the fastest-growing market for generators sales, from 2018 to 2023, followed by the Middle East & Africa. Countries such as the US, China, Canada, Saudi Arabia, Russia, Germany, and India are the largest markets for generator sales. India and China are rapidly developing large economies. Both countries are implementing policies to boost their industrial sectors. Inadequate power transmission and distribution networks in developing countries in Asia Pacific are also expected to create a demand for generator sets. Due to these factors, Asia Pacific is projected to grow at the highest CAGR during the forecast period.  

Related Reports:

Generator Sales Market by Type (Diesel, Gas), Application (Standby, Peak Shaving, Continuous Power), Power Rating (<100 kVA, 100–350 kVA, 350–1,000 kVA, >1,000 kVA), End-User (Residential, Commercial, Industrial), and Region - Global forecast to 2023

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