Generator Sales Market

Caterpillar (US) and Cummins (US) are the Major Players in the Generator Sales Market

The global generator sales market is projected to reach USD 28.6 billion by 2027 from an estimated USD 21.6 billion in 2022, at a CAGR of 5.8% during the forecast period. The rapid expansion of the industrial sector along with Surging demand for uninterrupted & reliable power supply to drive demand for backup power generation is expected to drive the demand for global Generator Sales

The Asia Pacific region is estimated to be the largest market for generator sales, followed by the North America. The Asia Pacific region is also projected to be the fastest-growing market with a CAGR of 5.8% during the forecast period. The growing population and rising per capita income are the key drivers behind the growing demand for generators in the Asia Pacific region.

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The generator sales market is served by a mix of large international players with operational presence across the globe and local players commanding a strong supply network in the domestic market. The leading players in the global generator sales market include Cummins (US), Caterpillar (US), Rolls Royce (UK), Generac (US), Mitsubishi Heavy Industries, Ltd. (Japan), and Yanmar (Japan).

Caterpillar (US) is one of the leading companies offering generators worldwide. Caterpillar provides generators for power generation, industrial & commercial, oil & gas, marine, and rail and transport applications. It offers gensets & engines under the brand names CAT, MWM, and other subsidiaries. Caterpillar has manufacturing facilities of its Energy & Transportation segment in Brazil, China, the US, Australia, Germany, India, Italy, Mexico, Sweden, and the UK. The company has established numerous manufacturing facilities and subsidiaries in the Americas, Europe, Middle East, and Africa (EMEA), and Asia Pacific. It has 161 dealers worldwide, including 44 dealers in North America and about 2,400 branches or facilities in 192 countries around the world as of 2020. The company sells most of its machinery and power systems to independently owned and operated dealers and OEMs to meet the demands of its customers. Caterpillar has a strong foothold in the North American market; it generated 43.4% of its total revenue from the US in 2020. The company is also increasing its presence in Asia Pacific. It owns and operates a dealership in Japan that covers approximately 80% of the Japanese market.

Cummins (US) designs, manufactures, distributes, and services diesel and natural gas power generator sets, engines, alternators, and other power components. The company offers its products and services to original equipment manufacturers (OEMs), distributors, dealers, and other customers worldwide. It also offers standby and prime power generators. Its products find several applications in the mining, oil & gas, marine, and railways industries. The company serves its customers through a network of approximately 500 wholly-owned, joint ventures, and independent distributors and has over 9,000 Cummins certified dealer locations in more than 190 countries and territories. In 2020, the company invested in future-critical technologies and products and said that it will continue to make investments to improve the current technologies to meet future emission requirements across the world and improve fuel economy. The company is expecting to improve its market standing through new product developments. Cummins is also focusing on emerging countries such as China, Canada, Brazil, Mexico, and India.

Related Reports:

Generator Sales Market by Fuel Type (Diesel, Gas), Power Rating (Up to 50 kW, 51–280 kW, 281-500 kW, 501-2000 kW, 2001-3500 kW, Above 3500 kW), Application (Standby, Continuous), End User, Design, Sales Channel, Region - Global Forecast to 2027

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Generator Sales Market Size,  Share & Growth Report
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