HOME Research Insight Joint Ventures & Partnerships and New Product Launches are the Key Development Strategies Adopted by the Leading Market Players to Strengthen Their Shares in the Global Green and Bio Polyols Market



Joint Ventures & Partnerships and New Product Launches are the Key Development Strategies Adopted by the Leading Market Players to Strengthen Their Shares in the Global Green and Bio Polyols Market


The key companies manufacturing green and bio polyols were mainly involved in the joint ventures & partnerships strategy to strengthen their positions in the market from 2011 to 2016, accounting for a 47.1% share of the strategies adopted. Increase in the numbers of joint ventures & partnerships strategies is an indication that the market aims at collaborated growth which ensures catering to the growing demand from consumers due to their increasing preference for the use of bio materials, as also laws which require their adoption.

New product launches was considered the second-most preferred growth strategy by manufacturers, and accounted for 41.2% of the total development strategies in the global green and bio polyols market between 2011 and 2016. Market players are making expansions to increase their production and distribution facilities.

Major manufacturers such as Bayer AG (Germany), BioBased Technologies LLC (U.S.), BASF SE (Germany), Cargill Inc. (U.S.), The Dow Chemical Company (U.S.), Stepan Company (U.S.), Emery Oleochemicals LLC (M) Sdn Bhd (Malaysia), Jayant Agro-Organics Limited (India), Global Bio-chem Technology Group Company Limited (Hong Kong), and E. I. du Pont de Nemours and Company (U.S), among others are profiled in this report.  These companies have adopted various organic and inorganic growth strategies such as new product launches/developments, joint ventures & partnerships, expansions, and mergers & acquisitions.

Bayer AG (Germany), BioBased Technologies LLC (U.S.), BASF SE (Germany), Cargill Inc. (U.S.), The Dow Chemical Company (U.S.) are the most important players in the global green and bio polyols market. These companies adopted the highest number of strategies, with joint ventures & collaborations being the most preferred strategy in the global green and bio polyols market.

Bayer AG (Germany) has been ranked number one in the green and bio polyols market. Bayer conducts its bio polyols business through its subsidiary, Covestro, which contributed around 25.9% of the company’s revenue in 2015, which was around USD 14.4 billion. The company has an operational presence in all the major regions of the world and sells four different types of bio polyols based on the type of raw materials. Covestro in April 2015, under Bayer AG (Germany), announced the launch of bio-based waterborne PU dispersions under the brand, IMPRANIL eco series, with renewable content as high as 65% using its bio-based polyols.

The Dow Chemical Company (U.S.), commonly referred to as Dow, is also one of the major players in the green and bio polyols market.  Its performance materials and chemicals segment which encompasses bio-based polyols, contributed around 19.2% to the company’s revenue in 2016, which was around USD 9.2 billion. The company has a presence in all the major geographical regions of the world in over 160 countries. Dow, in September 2016, launched a new polyurethane foam for the bedding industry using its soy-based bio polyols. The foam is manufactured using the Ultra High Airflow and Moisture-Wicking Foam Technology and has the brand name, Dow ComfortScience VORA.  This Dow polyurethane innovation provides a consumer solution that enhances the breathability of mattresses to regulate local temperature and humid environments throughout the night.

Related Reports:

Green and Bio Polyols Market by Type (Polyether, Polyester), Application (Polyurethane Rigid Foam, Polyurethane Flexible Foam, Case), End Use Industry (Furniture & Bedding, Automotive, Packaging, Carpet Backing) and Region - Global Forecast to 2021

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