Hot Melt Adhesives (HMA) Market

Arkema (France) and Dow Corning (U.S.) are the Leading Player in the Hot Melt Adhesives (HMA) Market

New product launches, mergers and acquisitions, expansions, agreements, joint ventures, and collaborations are the key strategies adopted by industry players to achieve growth in the Hot Melt Adhesives (HMA) market. Increasing product developments, technological advancements, and demand for adhesive products possessing excellent temperature resistance, high adhesive performance, and lack of color or odor has led to the high demand for HMAs from various application segments such as packaging solutions, nonwoven hygiene products, wood & furniture, bookbinding, and others. Companies are therefore adopting strategies such as new product launches, expansions, mergers & acquisitions, and agreements.

Arkema SA (France) is a leading player in the global HMA market. The company, as a major HMA manufacturer, aims to expand its market share to become one of the most innovative companies in the world. As a part of its growth strategy, in 2016, the company acquired Den Braven (Netherlands), which is now a part of the specialty adhesives business unit of Arkema. Den Bravenís expertise in adhesives & sealants is expected to be beneficial for Arkema to increase its consumer base in the construction and insulation applications. This expansion has helped the company in promoting sustainable HMA technologies.

H.B. Fuller Company (U.S.) acquired the industrial adhesives business of Wisdom Worldwide Adhesives (U.S.). This has helped H.B. Fuller to strengthen its adhesives portfolio and further strengthen its customer base across North America. The company launched a new bookbinding adhesive, Swiftlock 8500, which is a reactive hot melt adhesive which offers high quality binding under different weather conditions. In 2015, the company launched Advantra 8790 in North America for the packaging application which is also cost effective. The new product launch indicates the companys efforts to develop efficient packaging solutions. In the same year, in Surbaya, Indonesia, the company started the construction of a manufacturing facility, which is expected to be functional in 2017 and will help the company to achieve higher growth in emerging markets.

Some of the key players, such as 3M Company (U.S.), Arkema (France), Dow Corning (U.S.), H.B. Fuller (U.S.), Henkel AG & Company, KGaA (Germany), Jowat SE (Germany), and Sika AG (Switzerland) have adopted these strategies to develop their businesses globally. These strategies also accounted for a significant share of the overall growth strategies adopted by the players in the HMA market between 2013 and 2017.

Related Reports:

Hot Melt Adhesives (HMA) Market by Type (EVA, SBC, MPO, APAO, Polyamides, Polyolefins, Polyurethanes), Application (Packaging Solutions, Nonwoven Hygiene Products, Furniture & Woodwork, Bookbinding), and Region - Global Forecast to 2022

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Report Code
CH 3369
Published ON
May, 2017
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