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The immersive analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast period. The increasing accessibility and affordability of immersive technologies like virtual reality and augmented reality have significantly boosted the adoption of immersive analytics solutions. This rise in demand for immersive analytics can be attributed to the growing need to analyze vast amounts of complex data for effective decision-making.

Top Immersive Analytics Companies include

• IBM (US)
• Microsoft (US)
• Google (US)
• SAP (Germany)
• HTC (Taiwan) and many more....

Immersive analytics is a field focused on using data to create interactive and realistic experiences for data exploration. While there aren't established leaders like in other software areas, major tech companies like IBM, Google, and Microsoft are all investing in this space. These companies are developing tools for data visualization, VR analytics, and AR data exploration.

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IBM Immersive Data is a tool that utilizes AR technology to explore and manipulate data in a 3D format, allowing users to identify patterns, relationships, and outliers more easily and quickly than traditional 2D tools. The tool also enables multiple users to work with the same dataset simultaneously, promoting collaboration and knowledge sharing. IBM Immersive Data is a significant advancement in data science and has the potential to revolutionize how data is analyzed and explored.

In September 2022, IBM unveiled Cognos 11.2.3, the latest addition to Cognos Analytics with Watson 11.2.x stream. This update introduces several significant improvements that will enable business users to extract more value from their data and navigate it with greater ease. The release includes a complete user interface redesign, new integrations, and a range of features offering exciting data exploration and analysis possibilities. Overall, this latest update represents a substantial step forward in IBM's efforts to enhance the Cognos Analytics platform and empower users to make more informed decisions based on their data.

Another important player in the immersive analytics market is Microsoft. In 2023, Microsoft introduced the Immersive Analytics add-in for Microsoft Power BI, enabling users to generate captivating data visualizations within the Power BI platform. With this add-in, users can create interactive and immersive data visualizations that can be explored in a three-dimensional (3D) environment. By leveraging this functionality, users can better understand intricate data sets, facilitating enhanced comprehension and analysis.

Google, founded in 1998 by Larry Page and Sergey Brin, is a leading American multinational technology company headquartered in Mountain View, California. It specializes in Internet-related services and products, which include a powerful search engine, online advertising technologies, cloud computing, software, and hardware. Google’s parent company, Alphabet Inc., oversees its extensive range of products and services. Renowned for its innovation, Google has expanded into various sectors including artificial intelligence, autonomous vehicles through its Waymo division, and consumer electronics like the Pixel phone and Google Home smart speakers. The company's vast ecosystem of services, including Gmail, Google Maps, Google Drive, and the Android operating system, makes it a central player in the global tech industry.

SAP, or Systems, Applications, and Products in Data Processing, is a German multinational software corporation founded in 1972 by five former IBM engineers. Headquartered in Walldorf, Germany, SAP is a market leader in enterprise application software, helping companies of all sizes and industries run their business processes efficiently. SAP's flagship product, SAP ERP, integrates core business functions such as finance, HR, manufacturing, and supply chain management into one comprehensive system. The company is also a key player in the fields of cloud computing, analytics, and business intelligence, with SAP HANA, its in-memory database, significantly enhancing data processing speeds and capabilities. SAP serves over 400,000 customers worldwide, including many of the world's largest companies.

HTC Corporation, founded in 1997 and headquartered in Taoyuan City, Taiwan, is a prominent manufacturer of smartphones and other consumer electronics. Initially known for its production of notebook computers, HTC rapidly transitioned into the smartphone market, becoming one of the first companies to produce Android smartphones. The company gained acclaim for its innovation in mobile technology, with products like the HTC One series earning numerous awards for design and performance. Beyond smartphones, HTC has ventured into virtual reality with its HTC Vive VR headset, developed in partnership with Valve Corporation. Despite facing stiff competition in the smartphone market, HTC continues to be recognized for its technological advancements and contributions to the VR industry.

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Immersive Analytics Market by Offering (Hardware, Solutions, Services), End-use Industry (Healthcare, Construction, Automotive & Transportation, Media & Entertainment), Application, and Region - Global Forecast to 2028