HOME Research Insight Robert Bosch GmbH (Germany) and Continental AG (Germany) are the Key Players in the In-Dash Navigation System Market



Robert Bosch GmbH (Germany) and Continental AG (Germany) are the Key Players in the In-Dash Navigation System Market


Factors such as increasing demand for safety and comfort features, government norms and regulations, and increasing demand for fleet management services have boosted the market for in-dash navigation systems. The global in-dash navigation system market is projected to grow at a CAGR of 12.74% from 2017 to 2022, to reach USD 17.53 Billion by 2022.

The in-dash navigation system market is dominated by a few global players and comprises of several regional players. The key players that provide hardware and software for in-dash navigation system are Robert Bosch GmbH (Germany), Continental AG (Germany), Harman International (U.S.), and Delphi Automotive PLC (U.K.). New product development is the key strategy adopted by these players to gain traction in the in-dash navigation system market. For instance, in 2017, Qualcomm Technologies, Inc. introduced ‘Snapdragon X16 LTE modem’ that transmits fast and reliable data required for navigation and connected car technologies. This LTE modem would be integrated with the company’s ‘Connected Car Reference Platform’ to offer advanced connectivity solutions. Likewise, in April 2016, Trimble Inc. introduced ‘Trimble PULSE Suite’ that provides field service management solutions for agriculture, construction, and utilities industry. The ‘Trimble PULSE Suite’ is the integration of multiple solutions such as telematics, back-office, scheduling, and mobile workforce offered by the company.

Robert Bosch GmbH (Germany) has adopted new product development as a key strategy to retain its position in the in-dash navigation system market. For instance, in September 2016, the company introduced a new navigation solution, which was used in workshops and fleet companies and available for small and medium-sized enterprises. Further, in June 2016, the company developed an eCall cloud-based automatic emergency calling service in Japan. This service will be offered as OE hardware or in the aftermarket. The company is currently offering eCall services in 41 countries worldwide and decided to set up a facility in Japan to start the cloud-based service. Other than this, the company also adopted the strategies of collaboration and expansion to retain its position in the in-dash navigation system market. In June 2017, it collaborated with TomTom International BV (Netherlands) to develop a new map named as “Radar Road Signature” that uses radar signals. This map would be helpful for autonomous driving as it is capable of working at night and poor visibility conditions. The map uses the radar technology to guide the vehicle and identify the correct route to reach the desired destination. It will be initially launched in the U.S. and Europe by 2020. In September 2016, the company expanded in Southeast Asia by starting new offices in Philippines and Indonesia with an approximate expenditure of USD 90 million. The company is also expanding its manufacturing capacity to offer mobility solutions in Malaysia and Vietnam.

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Continental AG (Germany) adopted a mix of several strategies such as partnership, expansion, and new product development to strengthen its market position. In June 2017, it partnered with Carnegie Technologies (U.S.) to offer ‘Network Convergence Platform’ for fast, reliable and uninterrupted connectivity solutions. This network solution enables on-air updates for different electronic control units (ECU) equipped in the vehicle and will be integrated with Continental’s navigation solution. In January 2017, it collaborated with NTT DoCoMo Inc. (Japan) to develop advanced 5G networks to enhance the cellular based vehicle-to-everything (V2X) wireless technology. Under this collaboration, the company aimed to achieve 10 Gbps of downlink speed with reduced response time, ensuring high-quality standards. In April 2017, it expanded its research and development capabilities by opening a new center with an area of 65,000 square foot in Silicon Valley, California, U.S.

Related Reports:

In-Dash Navigation System Market by Technology (2D & 3D maps), by Components (Display Unit, Control Module, Antenna Module, & Wiring Harness), by Connected Navigation Services (TDI & FMS), by Vehicle Type (PC, LCV & Electric Vehicle) & by Region - Global Forecast to 2022

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