Inflight Retail and Advertising Market

Inflight Retail and Advertising Companies - Panasonic Avionics Corporation (US) and Thales (France) are the Key Players

The Inflight Retail and Advertising Market is valued at USD 3.5 billion in 2024 and is projected to reach USD 5.1 billion by 2029, at a CAGR of 7.8% from 2024 to 2029. The inflight retail and advertising market encompasses the sale of goods and digital advertising to airline passengers during flights. This sector is driven by the increasing demand for enhanced passenger experiences and the monetization of airline passenger data. Key players include major airlines and specialized inflight entertainment providers who innovate and expand offerings to capitalize on this captive audience, enhancing both passenger satisfaction and revenue streams.

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Major Inflight Retail and Advertising companies include:

  • Panasonic Avionics Corporation (US)
  • Thales (France)
  • Viasat, Inc. (US)
  • Anuvu (US)
  • IMM International (France)

Panasonic Avionics Corporation (US)

Panasonic Avionics Corporation designs, engineers, manufactures, sells, and installs customized in-flight entertainment and communications devices for airlines worldwide. It is a subsidiary of a subsidiary of Panasonic Holdings Corporation, operating under the Panasonic Connect group. Founded in 1979 as Matsushita Avionics Systems Corporation and headquartered in Irvine, California, with major operations in Bothell, WA.

It offers in-flight advertising services and the Marketplace e-commerce analytics platform to personalize passenger experiences, automate offers, and generate business opportunities.

Thales (France)

Thales is primarily engaged in the design, manufacture, and development of advanced technology systems & services for various applications in aeronautics, ground transportation, security, space, and defense sectors. The product portfolio of the company includes sonar, radar, passive detectors, protection, combat, surveillance, and intelligence systems. It also provides security, communications, cybersecurity, network, and infrastructure systems to its customers across the globe.

Thales operates through 4 business segments: aerospace, defense & security, and digital identity & security, and others. It provides sighting, detection, and identification systems to the global defense industry and produces systems for maritime, land, air, and space surveillance. The defense & security segment includes secure communication and information systems, land & air systems, and defense mission systems. The company also offers digital battlefield systems for tactical communication and command & control operations.

In the aerospace segment, Thales provides systems for air traffic management, training and simulation, aircraft connectivity, and in-flight services. These solutions support the aerospace ecosystem, including governments, airports, airlines, pilots, crews, and passengers.

Viasat, Inc. (US)

Viasat Inc. operates in the global communications market with operations in 24 countries. The company operate to connect people, businesses, governments, and militaries worldwide. They are developing a comprehensive communications network that offers secure and affordable connectivity solutions.

Viasat Inc. operates in three segments: Satellite Services, Commercial Services, and Government Services. In the Commercial Services segment, Viasat provides a connectivity platform for airlines to integrate advertising and content offers, generating ancillary revenue. This service includes sponsored internet, third-party entertainment promotions, digital advertising, and retail options through connected shopping partners.

In May 2023, Viasat completed its acquisition of Inmarsat. This strategic move combined the strengths, technologies, and resources of both entities. This subsidiary offers OneFi that onboard digital experiences, driving engagement and monetization through commerce, advertising, sales leads, and over-the-air updates.

Anuvu (US)

Anuvu is a global provider of connectivity and content solutions for aviation, maritime, and non-theatrical markets. Anuvu is offering solutions across six continents with offices worldwide.

Anuvu's portfolio includes entertainment, connectivity, platforms, products, services, and Constellation solutions. In aviation, the company specializes in advertising and sponsorship services, utilizing data-driven insights across In-Flight Wi-Fi, In-Flight Entertainment, and Airport Lounge platforms. Anuvu's media sales and operations specialists ensure campaign execution from start to finish, collaborating with 10 international airline partners and managing over 1,000 advertising channels across their aircraft fleet.

IMM International (France)

IMM International is an independent media agency specializing in in-flight advertising for over 180 airlines worldwide. The company offers a 360 inflight media solution that includes inflight magazine advertising, inflight TV advertising, digital solutions, airline lounge promotions, and other media support provided by airlines. IMM International provides both package deals and customizable solutions for full brand exposure.

In 2016, IMM International co-created Inflight Media Digital SAS to innovate in digital inflight advertising, delivering 18 million ad impressions per month with its AirSAS ad-serving engine, which is platform-agnostic and can serve preflight documents as well as inflight entertainment platforms.

Related Reports:

Inflight Retail and Advertising Market by End-User (Commercial Aviation, Business Aviation), Mode (Advertising, Retail), Seat Class (First, Business, Economy, Premium Economic), Operation (Stored and Streamed) and Region - Global Forecast to 2029

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Inflight Retail and Advertising Market Size,  Share & Growth Report
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