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3. Major players in the global Intelligent Apps Market have adopted various growth strategies to expand their presence across the globe

MarketsandMarkets expects the global intelligent apps market size to grow from USD 11.34 billion in 2018 to USD 46.98 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 32.9% during the forecast period. Growth drivers for the market include increasing use of smartphones driving the demand for greater business mobility, rising consumer expectations for rich contextual and personalized experience, and growing focus on effective and real-time mobile advertising.

Intelligent apps are data driven. They leverage AI technologies such as machine learning and natural language processing to use historical as well as real-time data, and continuously adapt and improve their output based on user interactions. Intelligent apps are gaining traction owing to their ability to deliver highly relevant, personalized, and actionable recommendations to the users.

Major vendors in the global intelligent apps market include IBM (US), Google (US), AWS (US), Microsoft (US), Salesforce (US), Oracle (US), Apple (US), Baidu (China), SAP SE (Germany), ServiceNow (US), Facebook (US), Intel (US), HPE (US), Avaamo (US), H2O.ai (US), BigML (US), Sentient Technologies (US), Clarifai (US), CloudMinds (US), Ayasdi (US), Narrative Science (US), AIBrain (US), Dation (US), Arkenea Technologies (US), iCarbonX (US), and Fuzzy.ai (US).

To know about the assumptions considered for the study download the pdf brochure

Major players in the global intelligent apps market have adopted various growth strategies to expand their presence across the globe. They have majorly followed new product launches, product enhancements, partnerships, and acquisitions to offer innovative products and services to customers and penetrate deeper into the untapped region.

Google is a leading vendor in the global intelligent apps market. The company has been following various organic and inorganic growth strategies to create a leading market edge. For instance, in May 2018, Google enhanced its AI-powered Google News app, which is powered by machine learning technology. The app helps find relevant news based on readers’ reading habits.

IBM has adopted various growth strategies to stay competitive in the global intelligent apps market. In April 2017, the company launched Watson-enabled cloud services to help companies extract insights from videos. These services focus on combining AI with IBM cloud to help media and entertainment companies get insights from unstructured data to make informed decisions about the content they create, acquire, and deliver to viewers.

Related Reports:

Intelligent Apps Market by Type (Consumer Apps, Enterprise Apps), Provider (Infrastructure, Data Collection & Preparation), Store Type (Google Play, Apple App Store), Deployment Mode, Service, Vertical, and Region - Global Forecast to 2023

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