MarketsandMarkets: The IoT market is projected to grow from USD 547.06 billion in 2025 to USD 865.20 billion by 2030 at a CAGR of 9.6% during the forecast period.
The IoT market growth is primarily driven by the expanding connectivity ecosystem and accelerated digital transformation across industries. With billions of devices now capable of exchanging real-time data, enterprises are harnessing IoT to improve efficiency, productivity, and customer experience. The convergence of 5G, edge computing, and AI technologies has further enhanced IoT’s ability to deliver faster insights and enable autonomous decision-making. Governments worldwide are investing in smart infrastructure, promoting energy-efficient buildings, intelligent transportation systems, and digital healthcare. Moreover, the surge in affordable sensors and cloud-based IoT platforms is enabling even small and mid-sized enterprises to adopt connected solutions. As organizations pursue sustainability goals and optimize resources, IoT plays a crucial role in enabling predictive analytics, remote asset management, and operational transparency, thereby driving long-term value creation across various sectors.
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Various globally established players, including AWS (US), Microsoft (US), Huawei (China), Cisco (US), and Intel (US), lead the IoT market. These players have adopted various growth strategies, such as partnerships, agreements, collaborations, product launches/enhancements, and acquisitions, to expand their footprint in the enterprise AI and generative applications market.
In October 2025, AT&T and Ericsson launched the AT&T IoT Marketplace, a cloud-based platform on Microsoft Azure that streamlines IoT service management for industries such as transportation and healthcare. Powered by Ericsson’s Digital Experience Platform, it streamlines selling, provisioning, and billing, reducing order times and boosting efficiency.
AWS
Amazon Web Services, a subsidiary of Amazon.com, Inc., provides a comprehensive range of cloud computing services under its full legal name, Amazon Web Services, Inc. AWS offers cloud infrastructure services, including computing, storage, databases, networking, analytics, mobile, developer tools, augmented & virtual reality, robotics, game tech, machine learning, management tools, content delivery, media services, customer engagement, app streaming, and security, identity, and compliance. The company operates across various segments, including government agencies, startups, academic institutions, automotive, digital marketing, telecommunications, education, retail, financial services, media & entertainment, gaming, consumer packaged goods (CPG), healthcare & life sciences, power & utilities, and non-profit organizations. AWS’s IoT offerings are part of its broader suite of cloud services, with examples including AWS IoT Core, AWS IoT Greengrass, and AWS IoT Analytics. These services facilitate secure device connectivity, edge computing, and advanced analytics for IoT applications.
Microsoft
Microsoft Corporation, headquartered in Redmond, Washington, is one of the world’s most prominent technology companies, widely recognized for its software, cloud services, and enterprise solutions. The company offers a robust suite of Internet of Things (IoT) solutions within Microsoft's Intelligent Cloud segment within Microsoft's Intelligent Cloud segment; it provides a robust suite of Internet of Things (IoT) solutions. This includes Azure IoT services, Azure Sphere for secure IoT device development, and solutions tailored for industrial automation and smart city initiatives. These IoT offerings are pivotal to Microsoft's strategy of empowering businesses and organizations with scalable and secure IoT solutions across various industries globally. The company offers support and consulting services to customers in over 100 countries across North America, Asia Pacific, Latin America, the Middle East & Africa, and Europe.
Market Ranking
The IoT market is highly competitive, with five main players collectively holding a 28–38% share of the total market. Leading players, including Microsoft, Cisco, Siemens, Huawei, and AWS, dominate the market through their extensive portfolios that span connectivity, cloud infrastructure, edge computing, and analytics. Microsoft leads with its Azure IoT suite, offering end-to-end IoT capabilities that integrate AI, cloud, and edge services for scalable enterprise deployment. Huawei remains a strong global contender, driving IoT adoption through its innovative architectures that combine connectivity, AI, and cloud platforms to enable intelligent industries. AWS provides a comprehensive IoT ecosystem via AWS IoT Core and Greengrass, empowering developers to build secure, low-latency, and cloud-connected devices at scale. Cisco focuses on secure network infrastructure and IoT security solutions, enabling reliable data transmission and device management across large enterprise environments.
These companies continue to invest heavily in edge AI, 5G integration, and cybersecurity frameworks to strengthen interoperability and scalability. As industries increasingly adopt IoT across manufacturing, transportation, healthcare, and energy, these providers are expected to lead the next wave of innovation by offering end-to-end, intelligent IoT ecosystems that enable real-time insights and automation.
Related Reports:
IoT Market by Module Type (Hardware, Connectivity, Software, Services), Focus Areas (Smart Manufacturing, Smart Transportation/Mobility, Smart Energy & Utilities, Smart Healthcare, Smart Buildings, Smart Retail) and Region - Global Forecast to 2030
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