The global ketones market size is estimated to be valued at USD 561 million in 2023 and is projected to reach USD 765 million by 2028, recording a CAGR of 6.4% in terms of value. This market encompasses various sectors, including pharmaceuticals, food and beverages, and dietary supplements, where ketones are utilized for their potential health and nutritional benefits. The demand for ketone-based products, such as exogenous ketones or ketone supplements, is influenced by factors like health and wellness trends, ketogenic diets, and fitness regimes.
Key players operating in this market include Perfect Keto ( US), H.V.M.N. INC. (US), KetoLogic (US), Pruvit Ventures, Inc. (US), Ketoneaid (US), Max Sweets (US), Keto and Co (US), Eastman Chemical Company (US), Zenwise (US), Nutrex Research, Inc. (US), Genomatica, Inc. (US), TdeltaS Global Inc (US), Advanced Biotech (US), Hunan Nutramax Inc. (China) and Taj Pharmaceuticals Limited ( India).
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The ketones market portrays a dynamic environment characterized by evolving consumer preferences, a surge in health-conscious choices, and an industry-wide commitment to innovation. Ketones find applications not only in dietary supplements but also in pharmaceuticals, food and beverage products, and cosmetic formulations, contributing to the market's versatility and growth. Ongoing research and development efforts lead to the introduction of new and improved ketone formulations, expanding the range of available products.
Perfect Keto Group is a key player in the ketone market that offers various types of pf ketone-based food and beverage products. The company was formed in 2015 due to the expansion of Dr. Augustin’s supplements company and has its headquarters in Austin (US). The company caters to different requirements of segments, such as keto essentials, snacks & nutrition, and energy & performance. Its keto essential segment consists of products such as exogenous ketone base, MCT oil powder, and keto collagen.
Through the snacks and nutrition segment, it provides various keto snacks and drinks, such as keto bars, keto chocolate drinks, and keto chocolate snacks. The energy and performance segment consists of products such as exogenous ketone base, keto nootropic, and instant keto coffee packs. The company offers clean label ingredients. The main focus of the company is to improve health by providing various ketone based products to consumers. Ketone based food products offered by the company promote better health, mental clarity, and fat loss.
A recent noteworthy development is Pruvit Venture’s merger with Sunbasket (US), in which FBFK Law Firm, based in Dallas, has successfully finalized a USD 1.3 billion transaction that merges Sunbasket, a leading company in the at-home meal kit industry, with Prüvit Ventures, a prominent player in the ketogenic lifestyle sector. The collaboration aims to offer consumers fully ketogenic meal kits for convenient at-home preparation. This merger will concentrate on developing the initial personalized wellness platform that integrates food, community, and supplements.
H.V.M.N. Inc. ( Health Via Modern Nutrition.) is based in San Francisco and manufactures as well as sells ketogenic products, such as the ketone ester flagship product, nootrobox supplements, MCT oil powder, and keto collagen. It focuses on utilizing the systems engineering approach to enhance the health, longevity, and performance of the consumers. CEO and co-founder of the company partnered with one of the professors of the University of Oxford to develop H.V.M. N. ketone ester drink. Ketone ester is their flagship product, as it is scientifically proven to improve the metabolic performance, and its ketone ester technology is patented.
H.V.M.N. has partnered with GovX where it provide its product at discounted rate to members of the Armed forces, families affiliated with the military, Emergency Responders, Public Servants and educators.
KetoLogic, headquartered in Durham, North Carolina, is a wellness company dedicated to offering the products, tools, and resources necessary for sustaining the keto diet. KetoLogic encourages consumers to replace one meal with KetoLogic protein shakes. The company offers products from various categories, such as keto energy bhb, mct oil, keto coffee creamer, ketomeal, bhb exogenous ketones, fb24 fat loss supplement, and keto 30 challenge bundle. It offers its products in the US, the UK, and South Africa. The company provides bhb exogenous ketones that contain exogenous β-hydroxybutyrate, which has proven to be beneficial for weight loss.
The company’s mission is to enlighten individuals about the advantages of embracing a ketogenic lifestyle and to offer products, tools, and resources that support the ketogenic way of eating. In our dedication to enhancing accessibility to the ketogenic diet, we create low-carb, high-fat foods and supplements.
Ketones Market by Application (Supplements, Food & Beverages, Cosmetics & Personal Care Products), Supplement Type (Ketone Salts, Ketone Esters, Ketone Oils, Raspberry Ketones), Form (Solid, Liquid, Semi- Liquid) and Region - Global Forecast to 2028
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