Livestock Monitoring Market

The livestock monitoring market is projected to reach USD 2.57 billion by 2031 from USD 1.65 billion in 2025 at a CAGR of 7.7% during the forecast period.

The major growth factors for the livestock monitoring market are advanced technology adoption, such as IoT-enabled sensors, AI-driven analytics, and wearable devices for real-time monitoring of health conditions. Increasing numbers of initiatives from public agencies on the wider adoption of monitoring systems in order to enhance productivity, cut operational costs, and maintain compliance with food safety and animal welfare regulations strongly drive adoption. In addition, cloud-platform integration with predictive analytics would allow for proactive disease management and resource optimization; other emerging tools such as biometric and genetic monitoring offer new opportunities for optimizing livestock management.

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Major Livestock Monitoring companies include:

• Merck & Co., Inc. (US)
• GEA Group (Germany)
• DeLaval (Sweden)
• Nedap N.V. (Netherlands)
• Afimilk Ltd. (Israel).

Some of the key players in the livestock monitoring market with significant global presence are Merck & Co., Inc. (US), GEA Group (Germany), DeLaval (Sweden), Nedap N.V. (Netherlands), and Afimilk Ltd. (Israel). These players have used various organic and inorganic growth strategies, such as product launches, expansions, acquisitions, partnerships, collaborations, agreements, and investments, to strengthen their international footprint and capture a greater share in the livestock monitoring market. These organic and inorganic strategies have helped the market players expand themselves geographically by offering livestock monitoring solutions and services.

Merck & Co., Inc. (US), through its subsidiary MSD Animal Health, holds a strong position in the animal health market, given its broad portfolio of veterinary pharmaceuticals, vaccines, and health management solutions, covering all aspects of monitoring and traceability in livestock and companion animals, digitally connected. Its monitoring systems embrace advanced technologies, such as artificial intelligence and cloud computing. These platforms enable farmers to make data-driven decisions with features such as predictive analytics, real-time tracking, and automated alerts. It has a broad strategy focused on both organic growth strategies through product launches and expansions and inorganic growth strategies in the form of partnerships, acquisitions, and investments that expand the leading position of Merck & Co., Inc. in the livestock monitoring market. For instance, in October 2024, MSD Animal Health introduced SENSEHUB Cow Calf, a remote monitoring technology that strengthens the efficiency of cow/calf breeders by detecting estrus and allowing caregivers to become aware of reproductive problems on the farm. New expansions into digitally connected solutions as well as the integration of advanced technologies into animal health management further underpin its long-term growth intentions.

GEA Group (Germany) specializes in milking and animal monitoring systems to provide dairy operations with complete packages. The use of sensor technology in livestock monitoring solutions includes the tracking of activity, monitoring of rumination, heat detection, and health surveillance, with immediate alerts on potential health issues and breeding opportunities or changes in feeding behavior. The company's inorganic and organic growth strategy covered product launch, acquisition, and partnership for gaining a strategic competitive edge in the livestock monitoring market. In November 2024, the firm launched the system of Body Condition Scoring (BCS), which is part of the company's CattleEye offering for dairy farmers. The AI-driven system monitors the health of cows live. It can identify lameness and body condition scores in order to suggest ways the herd management might be optimized so as to minimize metabolic diseases while boosting productivity.

DeLaval (Sweden) is the leading provider in integrated milking solutions, with a focus on enhancing production, animal welfare, and overall quality of life for livestock. It offers multiple products and services in milking, farm management, animal traffic control, feeding, cooling, and manure handling. It approaches inorganic growth through acquisitions. For instance, in July 2020, the company acquired milkrite | InterPuls, which is a leading milking point solutions provider to dairy farmers. The deal would help boost the portfolio of DeLaval by giving milkrite | InterPuls more room for further growth as a standalone business within DeLaval.

Related Reports:

Livestock Monitoring Market by Smart Tags (Ear, Leg, Neck), Cameras, Sensors, Livestock Type (Cattle (Dairy, Beef), Poultry, Swine, Equine), Health Monitoring, Feeding Management, Milk Harvesting Management and Heat Detection - Global Forecast to 2031

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