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3. Sony (Japan) and Samsung Electronics (South Korea) are among the Major Players in the Low-Light Imaging Market

Low-light image sensors can capture images effectively, even in poor lighting conditions. The higher sensitivity of low-light image sensors not only decreases the requirement for additional lighting sources but also reduces power usage and still offers high-quality pictures. In imaging devices, a low-light image sensor is a critical component that increases the light sensitivity of these devices. Besides low-light image sensors, various software solutions are also available in the market that can be used in imaging devices to enhance the picture quality of images captured in low-lighting environments. The low-light imaging market is expected to be valued at USD 10.0 billion in 2019 and is likely to reach USD 18.4 billion by 2024, at a CAGR of 12.8% during the forecast period. Consumer electronics and automotive are the two key verticals which dominate the low-light imaging market and are also responsible for its significant growth. 

Major players in the low-light imaging market have primarily adopted the strategy of product launch to strengthen their position in the market.

• In January 2019, OmniVision Technologies (US) announced the launch of OV02K, a new video-centric, 2.9-micron 1080p image sensor designed for smartphones. This product is built on OmniVision’s PureCelPlus pixel technology and allows the secondary camera in multi-camera configurations to capture high-quality videos, even in low ambient light conditions.
• In January 2019, Samsung Electronics (South Korea) also introduced ISOCELL Slim 3T2, a new ultra-slim 20Mp ISOCELL image sensor for full-screen display. This sensor is compact (1/3.4 inches) and delivers 20-megapixel (Mp) resolution for both front and back cameras in today’s sleekest mid-range smartphones.

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Sony (Japan) and Samsung Electronics (South Korea) are among the major players in the low-light imaging market. Sony is well known for its image sensors and has a robust low-light image sensor product portfolio. Besides extensive product portfolio and strong brand image, the company’s broad geographic reach has also helped it attain a leading position in the low-light imaging market. Sony has also focused on product launch strategy to strengthen its product portfolio and maintain its position in the low-light imaging market. For instance, in December 2018, the company announced the release of its 1/1.55 type, 5.4-megapixel IMX490 CMOS image sensor for automotive cameras.

A strong brand image and robust product portfolio are two prime factors that have helped Samsung Electronics (South Korea) to attain a prominent position in the low-light imaging market. The company has significant experience in the consumer electronics industry (major demand-generating segment for low-light imaging devices) and spends a substantial share of its revenue on R&D. Strong sales and distribution channels is another critical factor that has helped it to achieve a key position in the said market.

Related Reports:

Low-Light Imaging Market by Technology (CCD, and CMOS), Application (Photography, Monitoring, Inspection & Detection, and Security & Surveillance), Vertical (Consumer Electronics, Automotive), and Geography - Global Forecast to 2024

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