LTE, also known as long-term evolution, is a standard for high-speed wireless communication for mobile devices and data terminals, based on GSM/EDGE and UMTS/HSPA technologies. LTE Advanced Pro (often recognized as 4.5G/4.75G/4.5G Pro/Pre-5G/LTE AP/LTE-A Pro) is a marker of 3GPP Release (Rel) 13 and 14. The LTE Advanced Pro market is estimated to be valued at USD 150.0 million in 2018 and is expected to reach USD 8,017.5 million by 2023, at a CAGR of 121.6% from 2018 to 2023. Players in this market have adopted various strategies to expand their presence globally and increase market shares.
The LTE Advanced Pro market is highly competitive with a large number of global and local market players. Partnerships & collaborations has been the key strategy adopted by industry players to grow in the LTE Advanced Pro market and expand their product portfolio and distribution network. Besides inorganic growth strategies, companies have adopted strategies such as product launches & developments in the LTE Advanced Pro market. Huawei (China), Nokia Networks (Finland), and Samsung Electronics (South Korea) are some of the leading market players that have adopted this strategy to develop their business.
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Huawei (China) is an important player in the LTE Advanced Pro market. Huawei is the frontrunner among network infrastructure providers, primarily on the back of its R&D investment, product portfolio, market perception, and geographic reach. The company has R&D centers in 21 countries, including China, the US, Canada, the UK, India, Russia, and Turkey. It is one of the major suppliers of network products to operators across the world. Its equipment has been a major part of LTE rollouts in China, Europe, East Asia, and many emerging markets. In terms of key business strategies in the LTE Advanced Pro market, the company considers partnerships/collaborations important for its growth, in addition to product launches and continuous enhancements of its existing products and investments in R&D. In February 2018, the company announced the launch of 3 Star 2.0 series inclusive of RuralStar 2.0, PoleStar 2.0, and TubeStar 2.0 solution. Each solution improves performance while streamlining site design, deployment, and operations & maintenance (O&M) to help operators and tower vendors effectively reduce their total cost of ownership (TCO).
Ericsson (Sweden) is another major player in the LTE Advanced Pro market. The company provides high-performing solutions for networks, IT and cloud, and media to the telecom industry. It aims to capture more market share with the transition in the market from 3G to 4G. Moreover, the company aims to strengthen its position in the emerging 5G market. The company is aggressively adopting inorganic growth strategies, including agreements and partnerships. For instance, to capture large market share in the Middle East, in March 2018, Saudi Telecom Company (STC) Group partnered with Ericsson for a major nationwide expansion of its 4G network in Saudi Arabia, including the deployment of LTE Advanced and NB-IoT in Radio Access Network. This partnership would enable STC to revolutionize mobile broadband-driven data experiences for its subscribers and open up enterprise opportunities in Massive IoT applications, such as smart city, metering, parking sensors, and connected cars, and also lay the groundwork for evolution to 5G.
LTE Advanced Pro Market by Communication Infrastructure (Small Cell, Macro Cell, Ran Equipment, DAS), Core Network Technology (SDN, NFV), Deployment Location (Urban Areas, Public Spaces, Rural Areas, Residential) and Geography - Global Forecast to 2023
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