New product launches and investments & expansions are the key strategies adopted by key industry players to achieve market growth in the global metal coatings market. These strategies accounted for the largest share of all the development strategies adopted by market players to expand their global presence and increase their market shares between 2012 and 2016. A turnaround in industrial activity, combined with the increasing use of metal coatings in building & construction, automotive & transportation, consumer goods & appliances, marine and protective coatings, and other applications has led companies to adopt these strategies. Some of the leading metal coatings manufacturers are E.I. du Pont de Nemours and Company (U.S.), PPG Industries (U.S.), Axalta Coating Systems. (U.S.), AkzoNobel N.V. (Netherland), Henkel AG & Co., KGaA (Germany), The Sherwin-Williams Company (U.S.), The Valspar Corporation (U.S.), BASF SE ( Germany). These companies have adopted various organic and inorganic growth strategies to improve their businesses and maintain their global market shares.
Companies adopted strategies such as new product launches, investments & expansions, and partnerships, contracts & agreements to increase their market shares and expand their global markets. These strategies accounted for a significant share of the strategies adopted by players in the global metal coatings market between 2012 and 2016.
The key players in the global metal coatings market are E.I. du Pont de Nemours and Company (U.S.), PPG Industries (U.S.), AkzoNobel N.V. (Netherland). These players adopted various strategies to expand their reach in the global metal coatings market. PPG Industries (U.S.) preferred new product launches and merger & acquisition as its major strategy to strengthen its position in the market. In July 2016, PPG Industries (U.S.) acquired MetoKote (U.S.) which is a strong player in the U.S market in metal coatings. The company aims to increase its regional sales and revenue through this strategy. Similarly, in February 2016, The company acquired BASF’s (Germany) industrial coatings segment with an investment of USD 519 million. The deal includes technology, patents and brand trademarks, as well as related manufacturing sites in Deeside, UK, and Vanderbijlpark, South Africa. This strategy is expected to increase the product portfolio and revenue, globally in the metal coating market.
Henkel AG & Co. KGaA is a global market leader in the coatings business. The company has a strong global position and is expected to retain its market share in the near future by pursuing strategies such as joint ventures and new product launches to cater to the changing customer requirements. To keep up with the on-going trend of developing products that reduce volatile organic compounds (VOCs) and toxicity, the company is focusing on solvent-free coatings with improved performances.
Key companies such as E.I. du Pont de Nemours and Company (U.S.), PPG Industries (U.S.), Axalta Coating Systems. (U.S.), AkzoNobel N.V. (Netherland), Nippon Paint Holdings Co., Ltd. (Japan), Henkel AG & Co., KGaA (Germany), The Sherwin-Williams Company (U.S.), The Valspar Corporation (U.S.), BASF SE (Germany), Kansai Paint Co., Ltd .(Japan), Wacker Chemie AG (Germany), The Becker Group, Ltd. (US), are profiled in this report.
Metal Coatings Market by Type (Polyester, Plastisol, Siliconized Polyster, Fluropolymer, Polyurethane), Process (Coil, Extrusion, Hot Dip Galvanizing), Technology (Liquid, Powder), End Use Industry, and Region - Global Forecast to 2026
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