New Product Launches, Strategic Acquisitions, and Organic Expansions Were the Core Strengths of the Leading Players of the Milk Protein Market
The key players in the milk protein market include Groupe Lactalis (France), Fonterra Co-Operative Group (New Zealand), FrieslandCampina (Netherlands), Arla Foods (Denmark), and Saputo Inc. (Canada). Other players include Kerry Group (Ireland), Glanbia PLC (Ireland), Havert Hoogwewt (Netherlands), Sachsenmilch Leppersdorf GMBH (Germany), and AMCO Protein (U.S.).
Innovative new product launches, strategic acquisitions, and organic expansions were the core strengths of the leading players of the milk protein market; these strategies were adopted by the players to increase their market presence. They also helped the players diversify their businesses geographically, strengthen distribution networks, and enhance their product portfolios. Market leaders such as Groupe Lactalis (France), Fonterra Co-Operative Group (New Zealand), FrieslandCampina (Netherlands), Arla Foods (Denmark), and Saputo Inc. (Canada) successfully tapped the potential markets through new product launches, expansions, investments, and acquisitions.
Groupe Lactalis is primarily engaged in the manufacture of cheese. It is one of the key players in the dairy products sector. Lactalis manufactures a wide range of products, which include dairy ingredients, dairy products, cheese, and spreads. Lactalis Ingredients is a subsidiary of Groupe Lactalis, which deals in the development of high-quality dairy ingredients for food and nutrition purposes. Lactalis Ingredients offers a complete product range covering all dairy categories, namely, whey & milk powders, dairy protein & minerals, and milk fats. Lactalis has a well-developed global presence and aims to increase its business in emerging markets to develop a significant global network by adopting strategies such as acquisitions. The company adopted acquisitions as its business strategy to secure its position in developed countries in North America and Europe and it also focuses on capturing a larger market share in the emerging markets of Asia-Pacific. For instance, in January 2014, Lactalis strengthened its presence in India, by acquiring Tirumala Milk Products Pvt Ltd. with a view to enter the world’s largest dairy market; it also entered the Romanian market by acquiring the shares of Albacta. The acquisition would help in the growth of the company’s dairy ingredient offerings, since Lactalis offers a wide range of milk protein through its speciality ingredients business segment. Lactalis, being a food ingredient manufacturing pioneer, continues to increase its business of milk protein by leveraging its manufacturing & distribution competences. Lactalis has a range of milk protein and other ingredients that can be used in the food and nutrition industry; its production capacities and supply networks help increase its revenues.
Fonterra Co-Operative Group (New Zealand) is a leading company in dairy nutrition, a key player in dairy products processing and dairy ingredient providing sector. Fonterra is one of the largest suppliers of milk protein, through its distribution subsidiary NZMP; the company has been strengthening its market position through a series of partnerships and joint ventures. It focuses on expansion strategies, partnerships, and key investments. For instance, in December 2016, Fonterra set up a new advanced milk powder dryer in Lichfield, England, with a view to meet its growing production demands. Recently, the company launched high protein ready-to-drink beverage—LiveUp—under its ultra-heat-treated products category. Also, in August 2014, Fonterra entered into a partnership with Beingmate, a company in China, with a view to enter the emerging market. Fonterra frequently introduces new functional ingredients as a part of its strategy to serve a larger customer base across the globe. It has a very strong global presence, with its offices in Australia, China, Asia, North America, Latin America, Europe, the Middle East, and Africa.
Related Reports:
Milk Protein Market by Type (MPC, MPI, MPH, Casein & Caseinates, WPC, WPI), Livestock (Cow, Buffalo, Goat), Form (Dry, Liquid), Application (Sports Nutrition, Infant Formula, Dairy Products), and Region - Global Forecast to 2022
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