HOME Research Insight DeLaval Holding AB (Sweden) and GEA Group AG (Germany) are the Leading Players in the Milking Robots Market



DeLaval Holding AB (Sweden) and GEA Group AG (Germany) are the Leading Players in the Milking Robots Market


The milking robots market is expected to be valued at USD 2.48 Billion by 2023, growing at a CAGR of 11.06% between 2017 and 2023. Increasing number of dairy farms across the globe, continuous technological advancements, product launches, and substantial cost savings associated with the adoption of automatic milking systems are the major factors expected to drive the growth of the milking robots market during the forecast period. Increasing investments by governments across the globe for the development of dairy farms of large herd size and cost optimization in managing these farms are also expected to fuel the growth of the milking robots market during the forecast period.

DeLaval Holding AB (Sweden) is among the leading players in the milking robots market, which offers automated milking systems. It has been at the forefront of innovating products and solutions, such as DeLaval VMS voluntary milking system, DeLaval AMR automatic rotary milking solution, and Herd Navigator. The company has adopted the strategies of product launches and agreements to maintain its leadership position in the milking robots market. For instance, in 2016, DeLaval Holding AB (Sweden) and Tetra Pak (Switzerland), subsidiaries of the Tetra Laval Group (Switzerland), signed a 5-year agreement with the Dairy Association of China to provide training to dairy farm managers in China. This agreement enabled DeLaval to strengthen its dairy farming business in China. In 2015, the company acquired Uniform-Agri (Netherlands), which is a leading information management system provider for dairy farmers. This acquisition helped the company strengthen its geographic reach and enhance its product portfolio.

GEA Group AG (Germany) is one of the leading firms in the milking robots market, owing to its wide dairy farming product portfolio and significant geographic presence. The GEA Farm Technologies segment of the company offers milking equipment, milk cooling technologies, automatic milking systems, and barn equipment. The company focuses on product launches and developments for strengthening its position in the milking robots market. For instance, in January 2016, GEA launched its new product known as Mlone – the multibox system, which is a fully automatic milking system that supports the production of high-quality milk with reduced labor costs.

Lely Holding S.A.R.L. (Netherlands) provides automated milking systems and milking robot solutions for the dairy farming sector. The company has adopted organic and inorganic growth strategies to enhance its position in the milking robots market. The company updates its products regularly and has entered into partnerships with a number of players from the technological field to innovate its products. The company has a good market presence in various geographies. It has adopted product launches as the key business strategy to strengthen its position in the milking robots market. For instance, in October 2016, Lely Holding S.A.R.L. launched the Lely T4C management software to improve herd management. The software adopts smart automatic milking strategies to improve production.

The company has maintained an extensive network of distribution channels to provide its services in different regions. The company also focuses on green initiatives by developing products that consume less energy.

Related Reports:

Milking Robots Market by Offering (Hardware, Software, Service), System Type (Single-Stall Unit, Multi-Stall Unit, Automated Milking Rotary), Herd Size (Below 100, Between 100 and 1,000 and Above 1,000), Geography - Global Forecast to 2023

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