The consumer attention has shifted from traditional media channels to always-on-screens; these consumers are combining multiple devices in new way for multitask to amplify their experience, share the content, and connect with others. Consumers’ interaction on these devices reveals their behavior, need, interest for shopping. Based on these information marketers can reach their customers through reliable interaction with their customers across multiple devices.
In recent years, mobile advertising evolved as a subset of mobile marketing and it is closely related to online advertisement. Mobile advertisement helps advertisers, publishers, and markets to target their customers on their mobile devices. Cross-platform advertising is an emerging concept that supports mobile advertising market. People are depending on multiscreen for online shopping; most of them are spending their media time on computers, laptops, smartphones, tablets, and smart Televisions (TVs). All these consumer behaviors helped the emergence of cross-platform advertising. Companies such as Tapad and Google are offering advertising solutions into this market.
Cross-platform and mobile advertising has huge opportunities in consumer goods, retail, and restaurants and telecom and Information Technology (IT) verticals; more than 22.34% of the cross-platform and mobile advertising revenue has been generated from consumer goods, retail, and restaurants vertical in 2013, and it has been estimated that by 2018 telecom and IT will have the largest market share in this market. Energy, power, and utilities and academia and government are the emerging verticals, growing with Compounded Annual Growth Rates (CAGRs) of 46.6%, and 44.2%, respectively.
Asia Pacific (APAC) is one of the growing regions in the cross-platform and mobile advertising market. The major driver for this region is the increasing adoption of mobile devices for communications and entertainment. The APAC has a potential market for cross-platform and mobile advertising implementation across consumer goods, retail, and restaurants, telecom and IT, banking, financial services, and insurance (BFSI), and media and entertainment industry. In APAC, feature phone and smartphone penetration rate is very high, which means mobile browsing session estimate to increase based on the high-penetration rate. This increases ad impressions on mobile devices and optimizes mobile advertising market.
MarketsandMarkets has highlighted these key findings from its latest research report. The Cross-Platform and Mobile Advertising: Worldwide Market Forecasts and Analysis (2013 – 2018) report is now for sale.
The report provides an overview of the drivers, restraints, and opportunities that impact this market. It also segments and forecasts the overall cross-platform and mobile advertising market in terms solutions, devices, types of advertising, organization size, verticals, and regions.
Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App)] - Worldwide Market Forecasts and Analysis (2013 - 2018)
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