Mobile Business Intelligence (BI) enables business users to access the business data and perform queries to generate insights using this data on the go. It equips business users with easy-to-use data exploration, data preparation, appropriate analytics, and data visualization tools & techniques. It helps companies cut inevitable losses, gain real-time operational insights, and grab new opportunities. The global mobile BI market is expected to grow from USD 4.08 Billion in 2016 to USD 11.13 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 22.2%.
This business sector includes an expansive number of vendors providing software and services, for example, IBM Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy (U.S.), SAS Institute (U.S.), Tableau Software (U.S.), Information Builders (U.S.), TIBCO Software (U.S.), Yellowfin International Pty Ltd. (U.S.), and Qlik Technologies (U.S.). Players in this business sector have embraced different strategies to extend their worldwide presence and market share. Partnerships, collaborations, and agreements were the key strategies adopted by industry players to accomplish development in the market. Apart from these new product launches, mergers & acquisitions, joint ventures, and expansions are some of the other significant strategies embraced by the market players in the mobile BI market.
Microsoft Corporation is one of the eminent leaders in the mobile BI market. The organization primarily serves the regions of North America, Asia-Pacific, Latin America, Middle East & Africa, and Europe. Microsoft’s long-term strategy leans more towards the organic growth strategy, where it looks forward to bring out new advanced products and services into the market. In December 2016, Microsoft introduced the Power BI app for Android tablets. With this new app, the customers can access and interact with all Power BI and SQL Server 2016 Reporting Services business data, anywhere and anytime.
The fundamental objective of IBM Corporation is to meet every industry’s client requirement and in addition provide new advancements to BI with mobile BI tools. The organization serves clients across different industries, for example, communications; Banking, Financial Services, and Insurance (BFSI); energy & utilities; hospitality; healthcare; retail; travel & transportation; metals & mining; government sector; media & entertainment; and education. IBM Corporation is headquartered in the U.S. and has its presence across 175 countries worldwide. IBM Corporation is considered as one of the strongest suppliers of mobile BI tools. The organization follows both organic as well as inorganic strategies to deal with the expansion of its market share. Mobile BI products offered by IBM basically include Cognos Mobile. In October 2016, IBM launched a redesigned user experience of its flagship BI solution, Cognos Analytics, based on the same mobile design principles as Watson Analytics.
Mobile BI Market by Type (Software, Services), Business Function (IT, Finance, Sales, Marketing, Operations, HR), Business Application, Organization Size (SMES, Large Enterprises), Industry Vertical, and Region - Global Forecast to 2021
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