The moisture analyzer market is highly competitive with a significant number of big players and small players in the competitive market. The market was largely dominated by companies in the Americas, followed by those in Europe. While the big players dominate the market through their brand image, the small players offer low-cost components and generate pricing pressure in the market. As of 2016, the moisture analyzer market was dominated by PCE Instruments (Germany), Michell Instruments Inc. (England), Ametek Inc. (Japan), SpectraSensors, Inc. (US), General Electric Co. Ltd. (US), A&D Co, Ltd. (US), Kett Electric Laboratory (US), Mettler-Toledo International, Inc. (US), Sartorius AG (Germany), and Shimadzu Corp. (Japan) among others. These top players along with strong R&D facilities have a strong presence in the moisture analyzer market and emerging markets.
Most players have adopted the strategy of launching new products to achieve growth and to stay competitive in the moisture analyzer market. This strategy accounted for a share of ~63% out of all the growth strategies. The increasing demand for technically advanced products, high-sensing capabilities, and the emergence of various new applications in industries such as oil & gas, medical, pharmaceuticals, chemical, and others encouraged companies to adopt this strategy. Besides new product launches, the players also adopted the strategies of acquisitions and expansions, and agreement to expand their product portfolio, sales, and distribution network and to strengthen their market share and position in the moisture analyzer market. These strategies collectively accounted for a share of ~37% of the total strategic developments in the moisture analyzer market.
PCE Instruments held the leading position in the moisture analyzer market. The company is the registered trademark of PCE Holding GmbH, engaged in manufacturing and supply of test, control, lab, and weighing equipment. The company’s Weighing Scales and Balances segment offers various moisture analyzers that have high measurement range, high resolution, and high accuracy. The company serves several industries such as chemical and petrochemical, food processing, medical and pharmaceutical, oil & gas, power generation, and others.
Michell Instruments is the second leading player in the field of moisture measurement solutions. It is a group of 8 operating companies located in China, France, Germany, Italy, Japan, the Netherlands, the UK, and the US. Michell manufactures a variety of instruments, generators, sensors, transmitters, and systems differentiated into process analyzers, calibration instruments, portable hygrometers, dew point transmitters, chilled mirror instruments, relative humidity products, and oxygen analyzers. All these offerings are capable of measuring trace moisture, relative humidity, oxygen concentration, and hydrocarbon dew point within an efficient range. The company has adopted the organic as well as inorganic growth strategies and, currently, is more active than any other providers in the industry. For instance, in September 2015, Michell Instruments signed a supplier agreement with Axens IFP Technologies (France), which as of now acts as a supplier of moisture analyzers.
Moisture Analyzer Market by Analyzing Technique (Karl Fischer Titration, Loss-on-Drying, Capacitance, Microwave, Drying Oven, Near-Infrared, Radio Frequency), Equipment Type (Desktop, Handheld, In-Line), Vertical, and Geography - Global Forecast to 2022
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