The natural vanillin market is projected to reach USD 706 million by 2027, and USD 472 Million by 2022, growing at a CAGR of 8.4% from 2022 to 2027. Vanillin is a prominent flavor used across the world in different industries such as beverages, food, cosmetics, pharmaceuticals, and personal care. Over the years, it is also being considered as “queen of flavors due to its strong classic and versatile nature. Natural vanillin is becoming more popular as customers switch from synthetic to natural ingredients. Vanillin products are highly used as a flavoring agent to hide the displeasing effects of some proteins like pea protein. The increasing demand for plant-based products serves as a great opportunity for natural vanillin.
The key players in the natural vanillin market include Givaudan (Switzerland), Firmenich SA (Switzerland), Symrise (Germany), Solvay (Belgium), and McCormick & Company, Inc. (US). The key strategies adopted by the leading market players include product launches and acquisitions with various manufacturing companies to maintain their leading position in the market. For instance, In September 2022, Solvay launched three new flavor ingredients: Rhovanil Natural Delica, Alta, and Sublima, to expand the natural vanillin portfolio for the food & beverage industries. This product launch aims to meet the growing consumer demand for healthier, safer, and tastier natural products. In December 2020, McCormick & Company, Inc., a US-based company that manufactures natural vanilla, acquired FONA International, LLC, a manufacturer of clean and natural flavors that offers solutions for various applications, such as food, beverage, and nutritional markets, to expand flavor growth and strengthen its leadership in clean and natural flavors.
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Firmenich SA, a Switzerland-based company, is a privately owned company that manufactures flavors, fragrances, and ingredients. The company offers a wide variety of products, such as food and drinks, beauty, household, and fabric care products. The company’s products are offered in two business segments, such as perfumery & ingredients and taste & beyond. The company has vast experience in creating flavors and fragrances. They serve 4 billion customers in more than 100 markets, from breakfast cereals & coffee to shampoo, shower gel & fine fragrances. The subsidiaries of the company are Natural Flavors Inc. (US) and Flavorome (Pty) Ltd. (South Africa). In October 2020, Firmenich SA, collaborated with a Madagascar-based company named Authentic Products, which produces and exports natural vanilla, to strengthen the sourcing of vanilla.
Solvay, a Belgium-based company, engages in the manufacture and distribution of specialty polymers, essential chemicals, and chemical materials. It operates through three business segments: materials, chemicals, and solutions. The company’s Rhovanil natural vanillin is a non-GMO, 100% vegetable-based substitute for vanillin sourced from vanilla beans to meet the consumer demand for natural solutions and better-quality food. The company operates through 98 industrial sites and 12 research and innovation centers in 63 countries. In January 2020, Solvay launched Rhovanil Natural to meet the increasing consumer demand for natural ingredients and healthier products.
Natural Vanillin Market by Source (Vanilla Bean Extract, Ferulic Acid Synthesis, and Eugenol Synthesis), Application (Food & Beverages, Pharmaceuticals, and Cosmetics & Personal Care), and Region - Global Forecast to 2027
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