North America Healthcare Simulation Market

The North America healthcare simulation market is projected to reach USD 2.99 billion by 2030 from USD 1.48 billion in 2025, at a CAGR of 15.1% during the forecast period. The North American healthcare simulation market is growing due to several factors, including an increasing focus on clinical skills and a reduction in medical errors to improve patient safety within healthcare systems. The use of high-fidelity mannequins, virtual reality simulation, and digital training platforms is accelerating due to stricter regulations that emphasize competency-based education and standardized training. Other drivers of market growth include hospitals, academic institutions, and military organizations, boosting their spending on simulation centers. The rising adoption of immersive technologies such as AR/VR, AI-powered performance analytics, and cloud-based simulation platforms is creating more scalable, collaborative, and data-driven training environments, further fueling market expansion in this region.

The North America healthcare simulation market is driven by the increasing adoption of high-fidelity manikins, VR/AR platforms, and software-based training tools in medical schools, hospitals, and professional education programs. Leading companies, such as Laerdal Medical, Gaumard Scientific, and Mentice, are expanding their offerings with advanced critical-care simulators, web-based learning platforms, and AI-enhanced virtual patient systems. Meanwhile, academic–industry partnerships are accelerating the development of cutting-edge simulation centers across the US and Canada. These innovations support competency-based education, improve patient safety outcomes, and help address workforce shortages, making simulation a key part of clinical training and quality improvement in the care region.

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Leading companies in the market for North America Simulation Market include Kyoto Kagaku (Japan), Laerdal Medical (Norway), Limbs & Things (UK), Gaumard Scientific Co. (US), and Surgical Science Sweden AB (Sweden), Mentice AB (Sweden), Simulab Corporation (US), Simulaids (US), Altay Scientific (Italy), and VirtaMed AG (Switzerland), Anatomage (US), Nasco Healthcare (US), and Operative Experience, Inc. (US), Cardionics Inc. (US) and SYNBONE AG (Switzerland), IngMar Medical (US), Tru Corp (Ireland), and Medical-X (Netherlands, KaVo Dental (Germany), Sim X (US).

To expand their global reach and gain a larger share of the North American healthcare simulation market, these organizations have adopted a combination of inorganic and organic growth strategies, including partnerships, agreements, product launches, acquisitions, and expansion collaborations.

• In September 2025, Eastern Connecticut State University (ECSU), in partnership with Hartford HealthCare, opened the 6,500-square-foot hospital-embedded simulation center, the Eastern/HHC Centre for Education, Simulation, and Innovation (CESI), inside Windham Hospital. The facility features simulation wards, ICU, pediatric, and geriatric spaces, high-fidelity manikins, and standardized patient rooms, supporting the University’s new BSN program and addressing regional nursing needs and shortages.
• In May 2025, the University at Buffalo (School of Nursing) announced plans to establish a new USD 34 million Nursing Simulation Centre of Excellence, the most significant investment in the school’s history, focused on improving nursing education, training, and professional development for the future workforce needs.
• In March 2025, Laerdal Medical acquired SIMCharacters GmbH (Austria), a company known for developing highly realistic simulators like the premature-infant simulator “Paul.” This enhances Laerdal’s capabilities in neonate and neonatal care simulation.

Surgical Science Sweden AB (Sweden)

Surgical Science is a leading developer of medical simulation in virtual reality that focuses on advanced surgical simulation solutions for minimally invasive surgery and robotic systems. The company functions under two primary business segments: Educational Products and Industry/OEM Solutions, providing simulation solutions for medical schools, hospitals, and major companies in robotic surgery. Surgical Science has mainly expanded through acquisitions in recent years, including Simbionix in 2021 and OSSimTech, broadening its product offerings in endovascular, laparoscopic, and robotic surgery solutions. Surgical Science claims to focus on collaborations with major global medical device companies and medical institutions to improve surgical simulations in medical education. In 2025, Surgical Science advanced its existing cooperation with major companies in robotic surgery, focusing on incorporating advanced simulation modules into next-generation VR technology for existing robotic systems, making them more accessible to surgeons in North America.

Laerdal Medical (Norway)

Laerdal Medical is a leading global provider of healthcare simulation solutions, including high-end manikins, resuscitation training systems, emergency care simulators, and digital learning solutions. The company operates through three main segments: Life Support Training, Clinical Simulation, and Digital Learning & Analytics. It focuses on growth through product innovation, AI-driven simulation software, and collaborations with universities, hospitals, and emergency response organizations. As of March 2025, Laerdal Medical acquired SIM Characters GmbH, enhancing its offerings in neonatal and pediatric simulations. The company continued to form partnerships with U.S. institutions, such as OpusVi, providing simulation-based clinical competency solutions via mobile simulation labs. For 2024-2025, Laerdal Medical enhanced its VR learning platform by integrating conversational AI into "VR Clinicals for Nursing," a development in partnership with Wolters Kluwer, making patient simulation in these VR modules even more realistic. Laerdal Medical Corporation in the U.S. strengthens Laerdal's presence in North America through operations that support hospitals, EMS providers, medical schools, and simulation centers.

Gaumard Scientific (US)

Gaumard Scientific is a leading American company specializing in advanced patient simulators, known for creating high-fidelity training systems used in obstetrics, nursing, emergency medicine, trauma, pediatrics, and military healthcare training. Its product lineup includes the top-of-the-line Victoria birthing simulators, HAL S3201 emergency-care simulators, and sophisticated wireless manikins for multidisciplinary education. The company prioritizes ongoing product innovation, incorporating AI-driven physiology, immersive scenario-based training, and fully wireless simulators. In 2024-2025, it plans to expand its HAL platform with improved wireless connectivity, advanced physiology modeling, and real-time patient monitoring to support complex emergency and critical care training. It has strengthened its partnerships with clinical training centers and simulation labs across North America, deploying its trusted solutions in numerous hospitals, nursing schools, and allied health programs. With manufacturing and R&D facilities in Florida and distribution throughout the U.S. and Canada, Gaumard remains a key leader in the advanced simulation-based healthcare education area.

Market Ranking

The North America healthcare simulation market is somewhat fragmented but highly competitive, with major players such as Surgical Science Sweden AB, Laerdal Medical, Gaumard Scientific, Kyoto Kagaku, and Limbs & Things leading with offerings like high-definition mannequins, procedural simulators, and virtual simulation solutions. The market is supported by dedicated companies, including Mentice AB, Simulab, Simulaids, Operative Experience, NASCO Healthcare, VirtaMed, Anatomage, and TruCorp, which provide efficient solutions for surgical procedures, trauma, vascular issues, airway management, and digital anatomy. Firms like Inovus, HRV Simulation, Symgery, Synaptive Medical, and Haag-Streit are intensifying competition with affordable solutions, portability, and support for augmented and virtual reality technologies. As simulation continues to be vital for competency development, patient safety, and surgical preparedness, companies are focusing on integrating AI-driven performance analytics, cloud-based platforms, and immersive technologies to differentiate their offerings in a competitive market, addressing the evolving needs of hospitals, institutions, and military organization environments.

Related Reports:

North America Healthcare Simulation Market by Product [Patient Simulator, Task Trainer, Surgical (Lapro, Ortho, Gynae, Cardio), Ultrasound, Training], Technology [3D Printing, Virtual Patient, Procedural Rehearsal], End User [Academic]-Forecast to 2030

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