North America Intelligent Transportation System (ITS) Market

The intelligent transportation system (ITS) market in North America is projected to reach USD 19.77 billion by 2030 from an estimated USD 15.29 billion in 2025, growing at a CAGR of 5.3% during the forecast period. The market is experiencing strong growth due to increasing traffic congestion and a growing focus on road safety and efficiency. Governments across North America are increasingly investing in smart city infrastructure and digital transportation networks. These developments are accelerating the adoption of intelligent transportation systems such as ticketing solutions, advanced surveillance solutions, and automated toll collection systems.

The intelligent transportation system market in North America is fragmented, with a strong presence of established market players and startups. Major players in the North American intelligent transportation system market include Siemens (Germany), Hitachi Ltd. (Japan), and Verra Mobility (US). Product launches and acquisitions are key strategies employed by these companies to increase their market share, enhance their product offerings, and expand their presence in the region.

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In November 2025, Verra Mobility’s launch of AutoKinex signifies a notable progress in connected vehicle payment solutions, featuring an OEM-compatible in-car platform that facilitates smooth and secure transactions for tolls, parking, fuel, EV charging, and additional mobility services directly from the vehicle. The system autonomously identifies toll locations, applies appropriate agency rates, and executes payments immediately.

The principal entities participating in the intelligent transportation system market in North America encompass Siemens (Germany), Hitachi Ltd. (Japan), Cubic Corporation (US), Conduent Incorporated (US), Kapsh TrafficCom AG (Austria), Thales (France), Teledyne Technologies Incorporated (US), Indea Sistemas S.A. (Spain), Verra Mobility (US), TomTom International BV (Netherlands), and additional organizations.

Siemens (Germany)

Siemens (Germany) is a global technology leader with a strong presence in the intelligent transportation system (ITS) market. The company offers a wide range of mobility solutions, including traffic management systems, smart signaling infrastructure, automated fare collection, and digital rail control systems. Siemens uses its expertise in digitalization, electrification, and automation to create integrated ITS solutions that improve traffic efficiency, road safety, and public transport reliability. Its product lineup includes advanced software platforms such as Sitraffic and Yutraffic, which support adaptive traffic control and real-time traffic monitoring for urban mobility and intercity networks. Siemens actively partners with governments and municipalities to implement smart city initiatives and modernize transportation infrastructure.

Hitachi, Ltd. (Japan)

Hitachi Ltd. (Japan) is a leading global provider of infrastructure and advanced technology solutions, with a strong presence in the intelligent transportation system (ITS) market. The company offers end-to-end ITS solutions, including traffic management systems, smart ticketing, automated train control, and advanced vehicle detection and surveillance technologies. Hitachi emphasizes digital innovation and social infrastructure development, aiming to improve mobility, safety, and urban connectivity through its smart transportation platforms. Hitachi’s ITS portfolio incorporates AI, big data analytics, IoT, and cloud technologies to enable real-time traffic management, predictive maintenance, and seamless multimodal transportation experiences. Its proprietary solutions, such as Hitachi Smart Mobility and Digital Railway, are widely used across urban railways, highways, and public transit networks in North America.

Market Ranking

The intelligent transportation system market in North America is fragmented, with five main players collectively accounting for 20–25%. Siemens and Verra Mobility hold a significant share due to their robust product portfolio and strong network of channel partners. Similarly, Hitachi, Ltd. also maintains a leading market share, driven by strong demand for its ITS solutions. Its brand reputation and regional manufacturing footprint strengthen its presence in the North American market.

Related Reports:

North America Intelligent Transportation System Market by Roadways, Railways, Airways, Maritime, Advanced Traffic Management Systems, Tolling & Parking Management Systems, Security & Surveillance Systems, Smart Ticketing Systems- Forecast to 2030

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