North America Point-of-use Water Treatment Systems Market

The market for point-of-use water treatment systems in North America is projected to grow from USD 2.36 billion in 2025 to USD 3.03 billion in 2030 at a CAGR of 5.12%.

Point-of-use water treatment systems continue to grow in North America, driven by increasing concerns over municipal water quality issues, including aging infrastructure, incidents of contamination, and rising consumer demand for better-tasting, safer drinking water. Growth is further supported by higher household awareness, strong penetration of smart/connected filtration devices, and a shift toward decentralized in-home purification for health and convenience.

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The point-of-use water treatment market in North America is dominated by major players, including A.O. Smith (US), Whirlpool Corporation (US), Grupo Rotoplas, S.A.B. de C.V. (Mexico), Pure Aqua, Inc. (US), and 3M (US). To increase their market share in the global point-of-use water treatment market, these companies have implemented growth strategies, including acquisitions, partnerships, expansions, and product launches. Major players employed expansion and partnerships as their most prevalent strategies, enabling them to increase both their client base and global footprint.

A.O. Smith, headquartered in the US, is a leading manufacturer of water heaters and boilers. It caters to both residential and commercial sectors. The offerings include heat pumps, tanks, and water treatment solutions. Geographically, it operates in two major segments: North America and RoW. Its water treatment product offerings include point-of-entry softeners, filtration systems, point-of-use carbon, and reverse osmosis devices. These cater to residential applications and commercial businesses such as restaurants, schools, and offices. Based in the US, the company also has a presence in North America, Europe, the Asia Pacific, and the Middle East with around 12,700 employees in its manufacturing units across the US, Canada, China, India, Mexico, the Netherlands, the UK, and Vietnam.

Whirlpool Corporation, headquartered in the US, is one of the major appliance manufacturers. The company continually works on innovative solutions to meet the evolving needs of consumers through its diverse portfolio of brands. It includes brands such as Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. The company primarily operates through four business segments: Major Domestic Appliances (MDA) North America, MDA Latin America, MDA Asia, and Small Domestic Appliances (SDA) Global. Whirlpool manufactures its products in six countries and distributes them to almost every country in the world. In MDA North America, Whirlpool markets and distributes major home appliances and other consumer products in the US and Canada under the brand names Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, Affresh, Swash, Everydrop, and Gladiator. The company primarily sells to retailers, distributors, builders, and directly to consumers.

Grupo Rotoplas, S.A.B. de C.V. was founded in Mexico and is a leading provider of water solutions throughout the Americas, operating in a total of 14 countries with 18 manufacturing plants. The company's product offering includes a wide variety of solutions for water storage, piping, and water treatment. Rotoplas has a strong presence in the market, offering over 133,000 points of service and more than 32,000 points of sale. The company has a portfolio of 27 product lines and a service platform. Since December 10, 2014, it has been listed on the Mexican Stock Market under the ticker "AGUA". The company offers purification solutions that include water filters and water purifiers, both designed with advanced technology to provide clean, crystal-clear water.

MARKET RANKING

A.O. Smith (US), Whirlpool Corporation (US), Grupo Rotoplas, S.A.B. de C.V. (Mexico), Pure Aqua, Inc. (US), and 3M (US) are the main companies in the point-of-use water treatment market in North America. While North America remains the primary market, A. O. Smith is actively pursuing expansion in emerging markets, such as China, India, and South Asia, leveraging its acquisitions and local market knowledge. Whirlpool’s value creation is anchored on three pillars: small appliances, major appliances, and commercial appliances. This broad portfolio enables the creation of tailored products that meet local consumer preferences.

Related Reports:

North America Point-of-use Water Treatment Systems Market by Device (Counter-Top Units, Free-Standing Water Purifier), Technology (Reverse Osmosis Systems, Activated Carbon), Sales Channel (Direct Sales and Distributors), Application (Residential and Non-Residential) & Region – Forecast to 2030

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