Nutraceutical Gummies Market

The nutraceutical gummies market is estimated to grow from USD 24.39 billion in 2025 to USD 47.80 billion by 2030, at a CAGR of 14.4%. Demand is increasing across both B2C and B2B segments. Gummies are now highly accepted and preferred by children, adults, and older consumers. This is because they are easy to chew and easy to incorporate into daily routines compared to tablets or capsules. This has improved regular supplement use and repeat purchases. As a result, brands and retailers are launching more gummy products. This is making nutraceutical gummies a core supplement format rather than a niche option. Consumers focused on preventive health are driving market growth. People are using supplements every day to support immunity, digestion, energy, sleep, beauty, and overall wellness. Gummies are less like medicine and more like a lifestyle product. Demand is also rising for clean-label products with lower sugar, plant-based ingredients, and natural colors and flavors. These expectations are pushing manufacturers to adjust formulations while maintaining taste and texture consistency. Companies are investing more in formulation work to balance health claims with consumer preferences.

On the B2B side, market growth is highly supported by outsourcing. Many nutraceutical brands, private-label players, and online wellness companies prefer to work with contract manufacturers rather than invest in their own facilities. CDMOs help reduce cost, shorten launch timelines, and manage formulation, scale-up, and regulatory needs. In response, gummy manufacturers are expanding capacity, adding new molds, and offering full-service solutions that include development, production, packaging, and compliance support. Gummies have become one of the most outsourced formats in the nutraceutical industry. Product portfolios are also expanding beyond basic vitamin gummies. Companies are launching gummies focused on immunity, sleep, women’s health, gut health, metabolism, cognitive health, and sports nutrition. Ingredients such as probiotics, botanicals, collagen, and functional blends are also being added. Improvements in taste masking, moisture control, and ingredient handling are helping manufacturers manage these issues. This allows both mass market and premium brands to use gummies as a key product format.

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Market growth is further supported by changing lifestyles, higher disposable income, and the strong growth of e-commerce. Online platforms help brands educate consumers and promote subscription-based buying. Pharmacies, supermarkets, and health stores are also giving gummies more shelf space. This is due to strong sales and faster turnover compared to traditional supplements. Overall, the nutraceutical gummies market benefits from higher health awareness, strong consumer acceptance, and growing reliance on contract manufacturing. Gummies now play a main role in both B2C product and B2B manufacturing strategies. With more focus on compliance, customization, and consumer experience, gummies are expected to remain a major growth driver in the nutraceutical industry.

Some major brand manufacturers in the nutraceutical gummies market include Church & Dwight Co., Inc. (US), H&H Group (Hong Kong), Amway (US), Bayer AG (Germany), Haleon (UK), Nestlé (Switzerland), Unilever (US), Otsuka Holdings Co., Ltd. (Japan), PharmaCare Laboratories Australia (Australia), Swanson (US), IM Healthcare (India), SMP Nutra (US), Nature’s Truth (US) and Herbaland Naturals Inc. (Canada). Sofgen Pharma (Luxembourg), Catalent, Inc. ( US),  Activ'Inside ( France), WinNutra (US), Makers Nutrition, LLC (US), Ion Labs (US), Vitajoy Group (China), Bliss Lifesciences LLP (India), Global Widget, LLC (US), Gummy Worlds (Turkey), TopGum (Israel), MeriCal (US), Fexmentis Life Sciences (India), and Eagle Labs, Inc. (US) are a few leading contract manufacturers in this market.

Companies in the nutraceutical gummies market are using both organic and inorganic ways to grow. These include product launches, capacity expansions, partnerships, acquisitions, and distribution agreements. The focus is on improving market reach, strengthening supply chains, and meeting rising demand from brands and retailers. The growth in private-label programs and contract manufacturing is also supporting expansion across both B2B and B2C segments.

Leading companies are investing in formulation, product testing, and improvements in large-scale manufacturing. The goal is to improve taste, texture, shelf life, and product consistency. Better processing, moisture control, and ingredient handling are helping support complex gummy formulations. As online sales and wellness-focused consumption increase, companies are expanding their gummy portfolios across daily health, immunity, sleep, gut health, and lifestyle nutrition to strengthen their position in the global market.

Church & Dwight Co., Inc. is a leader in consumer packaged goods manufacturing. The company’s operations are structured into three key segments: consumer domestic, consumer international, and specialty products division (SPD), each contributing to its strong global presence and product diversity. Gummy dietary supplements are offered under the consumer domestic segment as part of the company’s personal care product portfolio. The company’s L’il Critters and Vitafusion brands offer a wide range of gummy dietary supplements designed for both children and adults. In May 2021, Vitafusion, a well-known gummy vitamin brand under Church & Dwight Co., Inc. (US), introduced a new product called Brain Food, designed to support brain health. This blueberry-flavored gummy supplement contains key ingredients like Ashwagandha for stress relief, phosphatidylserine for cognitive function, and vitamin B6 and B12 for overall brain and nerve health. It is free of artificial flavors, high-fructose corn syrup, gluten, dairy, and synthetic dyes.

Sofgen Pharma is a leading integrated healthcare and pharmaceutical company committed to transforming lives by providing accessible, high-quality health and well-being solutions. Sofgen Pharma’s business spans four core segments—iCDMO services, Rx pharmaceuticals, OTC products, and diabetes solutions—with integrated end-to-end capabilities in advanced softgel and gummy technologies, supported by state-of-the-art manufacturing and innovation-driven delivery systems, and delivered through platforms such as Softcaps and Funtrition. As part of its integrated iCDMO portfolio, Sofgen Pharma operates Funtrition, a specialized business segment dedicated to advanced gummy technologies for the global nutraceutical industry. Funtrition brings over 20 years of experience in developing and manufacturing high-quality gummies. The platform offers 300+ gummy formulations, delivers 50+ new launches annually, and supports a wide range of advanced delivery formats, including gelatin, plant-based (agar and pectin), mixed-matrix, and filled gummies. In June 2024, Funtrition officially launched its new 62,000 sq ft gummy manufacturing facility in Miramar, Florida, which became fully operational in April 2024. The state-of-the-art plant capable of producing up to 300 tons of gummies per month and packaging around 1 million bottles monthly supports all of Funtrition’s proprietary gummy technologies (agar g, pec g, gummiex, fill g, air g, layer g) and includes 40,000 sq ft of climate-controlled warehousing with ten loading docks. This strategic expansion boosts Funtrition’s US production capacity, enhancing R&D, packaging, and logistics capabilities and strengthening its position in the booming nutraceutical gummies market.

Market Ranking

Consumers prefer supplements over tablets and capsules for daily use. They are widely used for vitamins, minerals, immunity, sleep, gut health, and beauty supplements. People are focusing more on preventive health. Gummies with better taste, lower sugar, and clean labels gain more acceptance. These factors support steady market growth. Leading companies are strengthening their market position by expanding their product range and improving formulations. They focus on consistent quality, good taste, and stable shelf life. Many companies are also entering new regions to increase their geographic reach. Strong branding and reliable manufacturing help them stay competitive. Partnerships with retailers, wellness brands, and private label customers also support a higher market ranking.

Related Reports:

Nutraceutical Gummies Market by Type (B2B, B2C), Product Type (Vitamins, Minerals, Omega-3 Fatty Acids), Consumer Type, Production Capacity, Ingredient Source, Functionality, Demographics, Sales Channel, and Region – Global Forecast to 2030

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