Patient Experience Technology Market

The patient experience technology market is projected to grow from USD 0.74 billion in 2026 to USD 1.29 billion by 2031, at a CAGR of 11.8% during the forecast period.

Market growth is mainly driven by healthcare providers' focus on enhancing patient engagement, convenience, accessibility, and satisfaction. The adoption of digital communication, online scheduling, virtual care, patient portals, automated registration, feedback management, and AI solutions is transforming patient-provider interactions. Providers are integrating experience platforms with EHRs, CRM, telehealth, and analytics for more connected, personalized care. Rising patient expectations for digital-first experiences, along with a shift toward value-based, patient-centered outcomes, boost technology adoption. AI assistants, predictive analytics, personalization, and automation extend platform capabilities. As healthcare aims to reduce administrative burdens and improve access and care continuity, demand for integrated, scalable patient experience tech is expected to grow.

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Strategic partnerships and ongoing platform innovation are key strategies shaping the patient experience technology market. Companies collaborate with healthcare providers, health systems, and digital health groups to boost patient engagement and integrate AI into care workflows. For instance, in March 2026, Hyro and Pixel Health reported that 91% of healthcare providers had incorporated AI, while 72% of patients still faced access issues, highlighting opportunities for AI-driven communication solutions. Also, Zocdoc's March 2026 report noted that 26% of patients used AI for health questions, and 85% of providers saw an increase in AI-informed patients, reflecting a shift toward tech that supports patients during interactions, research, and preparation. Product innovation is trending toward AI-enabled, personalized, omnichannel experiences. In August 2026, PatientPoint found 49% of respondents believed new technology could improve their experience, but 67% worried AI could diminish personal care. These trends reinforce the rise of AI-enabled communication solutions and show that competitive advantage now depends on integrated, intelligent, patient-centered digital experiences.

Press Ganey

Press Ganey is a major provider of patient experience measurement, performance analytics, and strategic advisory solutions for healthcare organizations. The company serves over 41,000 healthcare facilities, offering comprehensive platforms for patient, employee, consumer, and member experiences, along with tools for safety, high reliability, and clinical excellence. The company’s patient experience platforms, including CAHPS & Regulatory surveys, iRound, and NarrativeDX, help healthcare providers deliver personalized care, streamline patient rounding, and optimize real-time service recovery. Press Ganey has strengthened its offerings through strategic partnerships and acquisitions, such as the acquisition of SPH Analytics and collaborations with Doximity and The Beryl Institute, integrating member experience and telehealth feedback. The company is recognized for its strong US market presence and trusted methodologies, enabling healthcare organizations to improve quality, safety, and patient satisfaction. Key strengths include extensive data analytics expertise, strong customer loyalty, and the ability to support regulatory compliance, such as OAS CAHPS integration. The company provides products to more than 125,000 customers through a direct sales force, third-party distributors, and independent sales representatives. It has direct sales offices, sales representatives, and/or distributors in over 50 countries outside North America. In April 2022, the company became known as Press Ganey Forsta after acquiring the market research and experience technology platform Forsta. In May 2026, Qualtrics acquired Press Ganey Forsta.

NRC Health

NRC Health is a prominent provider of experience management solutions tailored for the healthcare industry. Their platform leverages artificial intelligence to collect and analyze feedback from patients, employees, and communities, offering insights that help healthcare organizations enhance service delivery and patient satisfaction. A key component of NRC Health's offerings is nQuire, an AI-powered tool that analyzes patient feedback to uncover hidden insights, enabling healthcare providers to make data-driven decisions to improve patient experience. Additionally, their Huey AI engine helps healthcare organizations understand and respond to patient needs, fostering more personalized, human-centered care. NRC Health's comprehensive approach to experience management encompasses patient, employee, customer, and market experiences, positioning them as a leader in driving meaningful healthcare experiences through technology and human understanding.

Medallia Inc.

Medallia is a major experience management technology provider offering an AI-enabled SaaS platform across patient, member, employee, and provider experiences. Its Medallia Experience Cloud combines feedback, behavioral signals, digital interactions, and operational data across channels to identify experience gaps, analyze sentiment, optimize patient and member journeys, and support targeted interventions. In healthcare, its capabilities include patient and member experience management, journey optimization, physician and team-member engagement, real-time feedback, speech and text analytics, digital experience analytics, and cross-system data integration. Medallia has increasingly focused on AI-driven insight-to-action capabilities. In January 2026, it announced a strategic partnership with Ada to combine Medallia’s omnichannel experience intelligence with Ada’s real-time AI-powered action capabilities, helping organizations move from identifying issues to delivering timely interventions. Medallia’s broad data capture, advanced AI and analytics, and ability to connect experience signals with operational data are key strengths. However, its broader enterprise experience-management positioning means it competes with both healthcare-focused providers such as Press Ganey and NRC Health and larger enterprise CX and healthcare technology vendors.

Market Ranking

Companies including Qualtrics/Press Ganey, NRC Health, Medallia, Epic Systems, and Oracle Health represent the strongest competitive positions within the patient experience technology market, addressing different aspects of patient engagement and experience management. Qualtrics/Press Ganey Forsta combines extensive healthcare experience data and benchmarking with AI-powered experience management following the 2026 acquisition. NRC Health differentiates through healthcare-specific patient listening, experience analytics, AI, and rounding solutions. Medallia provides omnichannel patient and member experience management, integrating feedback, digital interactions, and AI-driven analytics. Epic Systems leverages its broad EHR ecosystem to deliver patient-facing capabilities such as MyChart, scheduling, communications, and digital engagement. Oracle Health strengthens the market through integrated patient engagement, digital access, communication, and AI-enabled solutions. Together, these companies are driving the shift toward AI-enabled, personalized, and integrated patient experience management across the healthcare ecosystem.

Related Reports:

Patient Experience Technology Market by Offerings, Functions (Appointment {Online Booking}, Registration {Intake}, Virtual Care {Telehealth, RPM}, Communication, Feedback), End User (Providers, Payers, Pharma & Biotech), Region - Global Forecast to 2031

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