The global people counting system market is projected to reach USD 1.4 billion by 2026 from an estimated USD 0.9 billion in 2021, at a CAGR of 9.4% from 2021 to 2026. Increasing focus of retailers, libraries, and transportation hubs on installing public counters owing to their long-term benefits and the rising adoption of people counting systems to measure marketing effectiveness are the major factors driving the people counting system market growth.
InfraRed Integrated Systems Ltd (IRISYS) (US), Sensormatic Solutions (US), RetailNext (US), HELLA Aglaia Mobile Vision GmbH (Germany), V-Count (Turkey), FootfallCam (UK), Eurotech (Italy), Axiomatic Technology Ltd.(UK), DILAX Intelcom GmbH (Berlin), IEE S.A. (Luxembourg), and SensMax Ltd (Latvia) people counting system market. These players have adopted various growth strategies, such as product launches, expansions, partnerships, collaborations, and mergers and acquisitions to retain their presence in the people counting system market. Product launches has been the most dominating strategy adopted by the key players from January 2018 to December 2021 to help them strengthen their product portfolio and broaden their customer base.
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InfraRed Integrated Systems Ltd (IRISYS) held the leading position in the people counting system market as one of the key manufacturers of people counting systems. The company is one of the leading providers of thermal imaging, people counting, and queue management solutions. Solutions offered by the company have applications in retail stores, banks, transport hubs, leisure facilities, and public buildings. The company held ~6% share of the people counting system market in 2020. Moreover, InfraRed Integrated Systems Ltd (IRISYS) has been focusing on the implementation of both organic and inorganic growth strategies in the form of new product launches, and partnerships.
Sensormatic Solutions held the second position in the people counting system market. It is a subsidiary of Johnson Controls International plc, a global leader in building products and technology, integrated solutions, and energy storage solutions. Sensormatic Solutions held ~4%–5% share of the people counting system market in 2020. The company holds a strong position in the people counting system market. Over the years, the company has developed numerous products. Sensormatic Solutions focuses on organic and inorganic growth strategies such as product launches, collaborations, and acquisitions to sustain its position in the people counting system ecosystem.
RetailNext formerly known as BVI networks has secured third position in the people counting system market. It primarily focuses on optimizing the shopper’s experience. Its core business is to provide retailers with analytical solutions, such as retail loss prevention systems, retail management solutions, omnichannel retail solutions, shopping center solutions, and retail lab solutions In January 2019, the company granted patents for full path analysis, allowing RetailNext to track customer’s movements inside the store with improved accuracy. These patents enable the company to use in-store analytics and a full path analysis model more efficiently. It has been strategically implementing a mix of organic and inorganic growth strategies in the form of new product launches and acquisitions to sustain its value in the market.
HELLA Aglaia Mobile Vision GmbH is one of the prominent players in the people counting system market and has secured fourth position. The company is one of the leading developers of intelligent image-processing systems. It offers high-quality 3D people-sensing products and services, including video-based people counters and 3D stereo cameras designed for users from the retail and transport sector, as well as for image processing and analysis applications. Products offered by the company are designed to meet the demands of the users from retail and transportation at a competitive price. The company’s focus on new partnerships and acquisition has helped it to consolidate its position in the people counting system market.
V-Count has secured fifth position in the people counting system market. It is one of the leading providers of visitor analytic solutions. The company offers people counting, queue management, heat map generation, staff exclusion, mood/age/gender recognition, and business intelligence solutions for a variety of customers from the retail sector, shopping malls, supermarkets, libraries and museums, airports, event exhibitions, telecom sector, theme parks, car showrooms, gas stations, smart buildings, banks, and many more. Moreover, the company’s products work on stereo vision technology, which offers several advantages over AI cameras. V-Count has been focusing on the implementation of organic and inorganic growth strategies in the form of product launches, expansions, contracts, and partnerships.
People Counting System Market with COVID-19 Impact Analysis by Type (Unidirectional, Bidirectional), Technology (Thermal Imaging, Video-Based), Offering, End-User (Retail Stores, Supermarkets, Shopping Malls), Region - Global Forecast to 2026
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