People Counting System Market by Type (Unidirectional, Bidirectional), Technology (Infrared Beam, Thermal Imaging, Video Based), Hardware (Thermal Cameras, Infrared Sensors, Fixed Cameras, Fixed Dome Cameras), Software, End User - Global Forecast to 2028
[243 Pages Report] The global people counting system market size is expected to grow from USD 1.1 billion in 2023 to USD 2.0 billion by 2028, at a CAGR of 12.9%. The rising installation of people counting systems in libraries, retail stores, and transportation hubs as well as increasing implementation of people counting systems to track marketing effectiveness are the major driving factors for the growth of the people counting system industry. Moreover, the growing installation of people counting system in workspaces and incorporation of video-based people counters with 4D technology are also expected to drive the growth of the market in the near future.
People Counting System Market Forecast to 2028
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People Counting System Market Dynamics
DRIVER: Increasing adoption of people counting systems to track marketing effectiveness
According to the World Federation of Direct Selling Association (US), the global retail industry was worth USD 186.1 billion in 2021. Retailer stores are reimagining their offerings to target in-store and online consumers, so e-commerce is not separate from retail. Hence, we can observe the steady growth in retail sales in the figure given below. Retail stores primarily emphasize parameters that help them gain good profit, offer enhanced services to all departments, increase footfall, improve customer loyalty and satisfaction, improve safety and security, align the staff to their tasks, and maintain sufficient stock.
RESTRAINT: Growing privacy threats owing to installation of video-based people counters
The utilization of video cameras for surveillance and the implementation of video-based people counters pose certain risks. Technologies adopted for facial recognition, along with mood, age, and gender recognition, for advanced social monitoring through personally identifiable information, such as economic factors, cultural and ethnic identifiers, mental and physical health, and geographic location, create risks. The use of live facial recognition (LIR) technology in other than crime prevention and detection applications violates the individual's right to privacy. Some metrics that are safe to record include dwell time, footfall/visitor volumes, the distinction between adult and child, and path patterns.
OPPORTUNITY: Growing installation of people counting systems in workspaces
People counting systems have a wide array of applications. Its utilization in retail stores, museums, sports complexes, galleries, and libraries has significantly benefited businesses and organizations. There is increased adoption of people counting systems at workplaces as office managers, owners, and developers are looking for ways to monitor occupancy levels in buildings. People counting systems deployed at office buildings aid in optimizing the layout of the office, placing amenities at the most popular spots, and managing maintenance and operations effectively, thus significantly reducing costs. These systems also identify overused or underused spaces and give insights into space optimization. They also help improve HVAC efficiency, occupancy management, staffing adjustments, etc. Thus, they help save rental costs and manage floor space efficiently.
CHALLENGE: Differential store metrics limit effectiveness of video-based counters
The most widely used people counters which offers high accuracy is video-based people counters. These counters are available in technologies such as 2D, 3D, or 4D. Video-based people counters are capable of providing surveillance to larger ranges, however, differential store metrics have restricted the efficiency of video-based people counting systems in particular spots, such as areas impacted by shadows, changing light levels, and complex backgrounds, which is expected to affect the accuracy of a video-based people counting system.
People Counting System Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers and providers of people counters. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include Axis Communications AB (Sweden), iris-GmbH infrared & intelligent sensors (Germany), VIVOTEK Inc. (Taiwan), RETAILNEXT, INC. (US), and Hangzhou Hikvision Digital Technology Co., Ltd. (China).
Hardware segment holds the largest share of people counting system in 2022
Hardware plays a crucial role in the development of people counting systems. People counting systems use different kinds of hardware components to collect data from the surrounding. The use of hardware varies according to accuracy requirements, data retrieval needs, the operational area, and the budget. The rising requirement for providing precise data on the number of visitor counts is responsible for the growth of the segment.
Unidirectional people counting systems held the considerable market share in 2022
Unidirectional people counting systems use door-/wall-mounted horizontal sensors for people counting. These people counting systems are suitable for smaller physical establishments, such as retail stores, libraries, and museums. Besides, these people counting systems are also adopted by small businesses, which require the daily count of customers that would help them improve their marketing plans. The increasing adoption of unidirectional people counting system by various end users to avoid congestion and deploy the staff effectively is responsible for the growth of the market.
Infrared beam was the second-dominating segment in 2022
Infrared beam people counters are the simplest systems available in the market. Infrared beam-based people counting systems offer accuracy of ~80%. The growth of the segment is attributed to the rising adoption of infrared beam people counting system by small and medium establishments such as retail stores, libraries, and museums. Besides, the demand for infrared beam people counting systems is also rising owing to their low cost, easy installation, flexibility, and longer battery life.
Transportation segment to be the second-largest growing segment during the forecast period
People counting systems are very useful in the transportation sector as they generate information for scheduling, managing, estimating, and planning public transport. They also benefit railway stations, airports, and bus stations by monitoring passenger traffic flow, maximizing the value of available space, demand-based staff deployment, and transport scheduling. Due to this, with time, the transportation sector has increased the use of people counting systems. These people counting systems count the number of passengers getting in and out of a bus, train, or flight.
North America region held the largest market share in 2022
North America hold the largest share of the global people counting system market in 2022. The growth of the market can be attributed to the presence of major players, their subsidiaries, distributors, and resellers in this region. Besides, increasing adoption of new technologies such as AI and IoT in retail stores and transportation facilities is also responsible for the growth of the market in the region. AI helps provide real-time information to stores to optimize customer experiences, forecasting business decisions, inventory management, etc. Thus, the region dominates the people counting system market in 2022.
People Counting System Market by Region
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Key Market Players
The people counting system manufacturers such as Axis Communications AB (Sweden), iris-GmbH infrared & intelligent sensors (Germany), VIVOTEK Inc. (Taiwan), RETAILNEXT, INC. (US), Hangzhou Hikvision Digital Technology Co., Ltd. (China), V-Count (UK), Eurotech (Italy), and Irisys (InfraRed Integrated Systems Ltd) (UK).
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Report Metric |
Details |
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Market Size Available for Years |
2019–2028 |
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Base Year |
2022 |
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Forecast Period |
2023–2028 |
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Units |
Value (USD Million/Billion) |
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Segments Covered |
Mounting Platform, Offering, Type, Technology, and End User |
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Geographic Regions Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
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Companies Covered |
Major Players: Axis Communications AB (Sweden), iris-GmbH infrared & intelligent sensors (Germany), VIVOTEK Inc. (Taiwan), RETAILNEXT, INC. (US), Hangzhou Hikvision Digital Technology Co., Ltd. (China), V-Count (UK), Eurotech (Italy), and Irisys (InfraRed Integrated Systems Ltd) (UK), among others - total 25 players have been covered |
People Counting System Market Highlights
This research report segments the people counting system market based on mounting platform, offering, type, technology, end user, and region.
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By Offering: |
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Recent Developments
- In November 2022, Axis Communications AB announced the release of an added functionality to the AXIS P8815-2 3D People Counter. The new functionality includes tailgating detection as a feature that can detect and send a notification if more than one person enters within a set time interval.
- In March 2021, iris-GmbH Launched AHELLA Automatic Passenger Counting Sensor IRMA 6 with the time-of-flight technology for vehicle and railway applications.
- In January 2021, RetailNext, INC. partnered with Meiyume (China), a provider of digital signage, consumer demographic analysis, display traffic analytics, and product interaction tracking solutions. Meiyume aims to expand its IoT capabilities. By leveraging the RetailNext hardware and AI software, Meiyume is expected to help its clients track the complete path of each customer in the store, the product categories they visit, etc., and aid in better visual merchandising and store planning decisions. The partnership is expected to signify the strong foothold of RetailNext in the beauty space and open new opportunities in other segments and regions.
Frequently Asked Questions (FAQ):
What is the total CAGR expected to be recorded for the people counting system market during 2023-2028?
The global people counting system market is expected to record a CAGR of 12.9% from 2023–2028.
What are the driving factors for the people counting system market?
Rising installation of people counting systems in libraries, retail stores, and transportation hubs; increasing adoption of people counting systems to track marketing effectiveness.
Which are the significant players operating in the people counting system market?
Axis Communications AB (Sweden), iris-GmbH infrared & intelligent sensors (Germany), VIVOTEK Inc. (Taiwan), RETAILNEXT, INC. (US), and Hangzhou Hikvision Digital Technology Co., Ltd. (China) are some of the major companies operating in the people counting system market.
Which region will lead the people counting system market in the future?
Asia Pacific is expected to lead the people counting system market during the forecast period.
What is the total market size of the people counting system market in 2022?
The total market size of the people counting system market in 2022 is USD 1.0 billion.
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The study involved four major activities in estimating the current size of the people counting system market. Exhaustive secondary research has been done to collect information on the market, peer market, and parent market. To validate these findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the complete market size. After that, market breakdown and data triangulation methods were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources have been referred to identify and collect information important for the people counting system market study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers and certified publications; articles from recognized authors; directories; and databases.
Secondary research was mainly conducted to obtain key information about the market value chain, the industry supply chain, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, and key developments from both markets- and technology-oriented perspectives. Data from secondary research was collected and analyzed to arrive at the overall market size, which was further validated by primary research.
Primary Research
In the primary research process, various primary sources from both the supply and demand sides have been interviewed to obtain qualitative and quantitative information for this report. Primary sources from the supply side include industry experts, such as CEOs, VPs, marketing directors, technology and innovation directors, and related key executives from major companies and organizations operating in the people counting system market.
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Market Size Estimation
In this report, for the complete market engineering process, both top-down and bottom-up approaches were used, along with several data triangulation methods, to estimate, forecast, and validate the size of the market and its segments and subsegments listed in the report. Extensive qualitative and quantitative analyses were carried out to list the key information/insights pertaining to the people counting system market.
People Counting System Market: Bottom-Up Approach
- Key players operating in the people counting system market have been identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined by using secondary sources and verified through primary sources.
People Counting System Market: Top-Down Approach
- Focusing on the top-line expenditures and investments made throughout the people counting systems ecosystem for installing new people counting systems and retrofitting the existing ones.
- Information related to revenues generated by the key developers and providers of people counting systems has been studied and analyzed.
- Multiple on-field discussions have been carried out with the key opinion leaders of the leading companies involved in developing people counting systems.
- The geographical split has been estimated using secondary sources based on various factors, such as the number of players in a specific country or region and the type of people counting systems offered by these players.
Data Triangulation
After arriving at the overall people counting system market size—using the estimation processes explained above—the market has been split into several segments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends in both the demand and supply sides of the people counting system market.
Market Definition
The people counting system is a device that accurately measures the number of visitors in retail stores, shopping malls, corporate offices, event centers, banks, and other locations. The collected people count data helps end users predict visitors’ behavior in a physical space, determine visitor frequency and buying patterns, and measure the effectiveness of marketing campaigns. End users can optimize operational decisions, improve staff management, and increase sales revenue. With the help of people counting systems, enterprises can make critical decisions such as improving customer experience, utilizing the space efficiently, ensuring the safety of customers, and managing queues more efficiently.
Key Stakeholders
- Suppliers of raw materials
- Technology investors
- Original equipment manufacturers (OEMs)
- Third-party service providers
- Government labs
- In-house testing labs
- System integrators
- Distributors, resellers, and traders
- Research institutions and organizations
- Data processing forums, alliances, consortiums, and associations
- Market research and consulting firms
- End users
Report Objectives:
- To describe and forecast the people counting system market, in terms of value, based on offering, type, technology, and end user.
- To forecast the market size, in terms of value, for four main regions—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
- To provide a comprehensive overview of the value chain of the people counting system ecosystem
- To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market.
- To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies2 and provide a detailed competitive landscape of the market.
- To analyze opportunities in the market for stakeholders by identifying high-growth segments of the people counting system.
- To analyze competitive strategies, such as product launches and developments, collaborations, partnerships, acquisitions, and contracts, adopted by key market players in the people counting system market.
- To analyze the probable impact of the recession on the market in the near future
Available Customizations:
Based on the given market data, MarketsandMarkets offers customizations in the reports according to the client’s specific requirements. The available customization options are as follows:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Generating Response ...
Growth opportunities and latent adjacency in People Counting System Market
Can I buy this report section wise instead of whole? I am interested just in '8 People Counting System Market, By Offering' and '10 People Counting System Market, By End User'
We are a Startup based in Southampton. Me and my colleagues are final-year Computer Vision PhD students, with the intention to spin-out a company based on the knowledge acquired during our studies. Our company will provide a cloud-based customer counting and analytics system. Being an early stage startup, our company has no investment or revenue yet. We would use this report to better understand the market we are trying to address and pitch our idea to potential investors. Understanding this market is key for us, but cannot yet afford the cost of such work.
I am conducing an internal research into the footfall counting industry to evaluate potential partners, which work in an adjacent field. Can this report help me with it?
Hi, I want to include some information about people counting system in my thesis. Could you please advice?
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Hi there, I would like to request a sample of the report 'People Counting System Market by Technology (IR Beam, Video Based, Thermal Imaging), Application (Retail, Transportation, Banking & Finance, Hospitality, Sports & Entertainment, Government), and Geography - Global Forecast to 2022'. It is important that the sample contains not just the table of contents, but also a sample of the actual report. Is it possible to purchase parts of the report?
Would like to discuss data provided and depth of the respective chapter to validate breadth of the report required for us to purchase. Please get in touch either over the course of the next hour (14. Jan. before 9pm CET) or tomorrow morning (between 9 and 10am CET).
Hello, What does 'Transportation' segment entail? Do you have market size for airports? Does the report provide penetration of the technologies in the different market segments? Could you please send me a sample of the report?
I need information on 3 parts - 1) Video-based people counting market 2) Analysis of relevant players of video-based people counting 3) Video-based people counting market for application in Retail, Transportation, Sports & Entertainment, Government. Does the report cover this exclusively?
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We're interested in Market Research Reports regarding Automated Passenger Counter and Passenger Information System Markets.
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