HOME Top Market Reports People Counting System Market by Technology (IR Beam, Video Based, Thermal Imaging), Application (Retail, Transportation, Banking & Finance, Hospitality, Sports & Entertainment, Government), and Geography - Global Forecast to 2022

People Counting System Market by Technology (IR Beam, Video Based, Thermal Imaging), Application (Retail, Transportation, Banking & Finance, Hospitality, Sports & Entertainment, Government), and Geography - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: January 2017
Report Code: SE 4926

 

  Speak to Analyst Enquiry Before Buying Webinar
purchase report
download pdf  request for customisation


The people counting system market was valued at 491.7 Million in 2015 and is expected to reach USD 1,637.4 Million by 2022, growing at a CAGR of 18.9% between 2016 and 2022. The base year considered for the study is 2015 and the forecast period is considered for the period between 2016 and 2022.

This report provides a detailed analysis of the people counting system market based on technology, application, and geography. The report forecasts the market size, in terms of value, of various segments with regard to four main regions: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW). It strategically profiles the key players and comprehensively analyzes their market rankings and core competencies, along with the detailed competitive landscape for the market leaders.

The research methodology used to estimate and forecast the people counting system market begins with capturing data on key vendor revenue through the secondary research such as annual reports, investor presentations, and financial statements; trade, business, and professional associations; white papers; journals; certified publications; articles from recognized authors; directories; and databases, Irisys Blog, Trafsys Blog, UCSB News, OMICS International, and EURASIP Journal. The bottom-up procedure has been employed to arrive at the overall size of the global people counting system market from the revenue of key players. After arriving at the overall market size, the total market has been split into several segments and subsegments which have been verified through the primary research by conducting extensive interviews of people holding key positions such as CEOs, VPs, directors, and executives. The market breakdown and data triangulation procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of the profiles of primaries has been depicted in the figure below:

People Counting System Market

To know about the assumptions considered for the study, download the pdf brochure

The value chain of the people counting system market comprises raw material and component providers, product manufacturers, distributors, and end users. The players involved in the people counting system market include RetailNext, Inc. (U.S.), ShopperTrak (U.S.), Axis Communication AB (Sweden), HELLA Aglaia Mobile Vision GmbH (Germany), InfraRed Integrated Systems Ltd. (U.K.), Point Grey Research, Inc. (Canada), IEE S.A. (Luxembourg), IRIS-GmbH (Germany), Eurotech S.p.A. (Italy), Axiomatic Technology Limited (U.K.), Countwise LLC (U.S.), DILAX Intelcom GmbH (Germany), V-Count (Turkey),and Xovis AG (Switzerland).

Target Audience of the Report:

  • Raw material vendors
  • Component providers
  • Product and accessories manufacturers
  • Software providers
  • Distributors
  • End-user segments such as retailers, super markets, shopping malls, transportation, corporates, banking and financial institutions, hospitality, sports and entertainment, and others.
  • Research organizations

This study answers several questions for the stakeholders, primarily which market segments to focus on in the next two to five years for prioritizing efforts and investments.

Scope of the Report:

This research report categorizes the global people counting system market on the basis of technology, application, and geography.

People Counting System Market, by Application:

  • Retail stores, super market and shopping malls
  • Transportation
  • Corporate and education
  • Hospitality
  • Banking and financial institutes
  • Sports and entertainment
  •  Government and healthcare
  • Others

People Counting System Market, by Geography:

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Rest of the World (RoW)

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the companies’ specific needs. The following customization options are available for the report:

Company Information:

Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
    4.1 People Counting System Market, 2016–2022 (USD Million)
    4.2 People Counting System Market, By Technology
    4.3 People Counting System Market, By Region and Application
    4.4 People Counting System Market: Geographical Snapshot (2015)

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Technology
           5.2.2 By Application
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Retail Sector and Increased Adoption Rate of People Counting Technologies
                    5.3.1.2 Availability of Low-Cost and Easy Set Up Solutions
                    5.3.1.3 Growing Needs of People Counting Solutions in Transportation Sector
           5.3.2 Restraints
                    5.3.2.1 Booming E-Commerce Industry and Increasing Online Sales Channels
           5.3.3 Opportunities
                    5.3.3.1 Advancement in People Counting Solutions Such as Availability of 3D People Counting
                    5.3.3.2 Growing Opportunities in Emerging Markets Such as Latin America, Middle East, and Africa
           5.3.4 Challenges
                    5.3.4.1 Location Inaccuracy and Privacy Concerns in Wi-Fi– and Bluetooth-Based People Counting Technologies

6 Industry Trends (Page No. - 40)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Bargaining Power of Suppliers
           6.3.2 Bargaining Power of Buyers
           6.3.3 Threat of Substitutes
           6.3.4 Threat of New Entrants
           6.3.5 Intensity of Competitive Rivalry

7 Market, By Technology (Page No. - 48)
    7.1 Introduction
    7.2 Infrared Beam
    7.3 Thermal Imaging
    7.4 Video Based
    7.5 Other Technologies

8 Market, By Application (Page No. - 57)
    8.1 Introduction
    8.2 Retail Stores, Supermarkets, and Shopping Malls
    8.3 Transportation
    8.4 Corporate and Education
    8.5 Banking and Financial Institutes
    8.6 Hospitality
    8.7 Sports and Entertainment
    8.8 Government and Healthcare
    8.9 Other Applications

9 Geographic Analysis (Page No. - 78)
    9.1 Introduction
    9.2 North America
           9.2.1 U.S.
           9.2.2 Canada
           9.2.3 Mexico
    9.3 Europe
           9.3.1 Germany
           9.3.2 U.K.
           9.3.3 France
           9.3.4 Italy
           9.3.5 Rest of Europe
    9.4 APAC
           9.4.1 China
           9.4.2 Japan
           9.4.3 Australia
           9.4.4 India
           9.4.5 Rest of APAC (RoAPAC)
    9.5 Rest of the World
           9.5.1 Latin America
           9.5.2 Middle East and Africa (MEA)

10 Competitive Landscape (Page No. - 99)
     10.1 Market Player Ranking Analysis
             10.1.1 New Product Launches
             10.1.2 Agreements/ Contracts/ Collaborations/ Partnerships
             10.1.3 Expansions
             10.1.4 Mergers & Acquisitions

11 Company Profiles (Page No. - 104)
     11.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
     11.2 Axis Communication AB
     11.3 Hella Aglaia Mobile Vision GmbH
     11.4 Infrared Integrated Systems Ltd. (IRISys)
     11.5 Retailnext, Inc.
     11.6 Shoppertrak
     11.7 Eurotech S.P.A.
     11.8 Axiomatic Technology Limited
     11.9 Countwise LLC
     11.10 Dilax Intelcom GmbH
     11.11 IEE S.A.
     11.12 IRIS-GmbH
     11.13 Point Grey Research, Inc.
     11.14 V-Count
     11.15 Xovis AG

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 132)
     12.1 Insights From Industry Experts
     12.2 Discussion Guide
     12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.4 Introducing RT: Real-Time Market Intelligence
     12.5 Available Customization
     12.6 Related Reports
     12.7 Author Details


List of Tables (38 Tables)

Table 1 People Counting System Market, By Technology
Table 2 People Counting System Market, By Application
Table 3 People Counting System Market, By Technology, 2013–2022 (USD Million)
Table 4 People Counting System Market for IR Beam Technology, By Application, 2013–2022 (USD Million)
Table 5 People Counting System Market for Thermal Imaging, By Application, 2013–2022 (USD Million)
Table 6 People Counting System Market for Video-Based Technology, By Application, 2013–2022 (USD Million)
Table 7 People Counting System Market for Other Technologies, By Application, 2013–2022 (USD Million)
Table 8 People Counting System Market, By Application, 2013–2022 (USD Million)
Table 9 People Counting System Market for Retail Stores, Supermarkets, and Shopping Malls, By Technology, 2013–2022 (USD Million)
Table 10 People Counting System Market for Retail Stores, Supermarkets, and Shopping Malls, By Region, 2013–2022 (USD Million)
Table 11 People Counting System Market for Transportation, By Technology, 2013–2022 (USD Million)
Table 12 People Counting System Market for Transportation, By Region, 2013–2022 (USD Million)
Table 13 People Counting System Market for Corporate and Education, By Technology, 2013–2022 (USD Million)
Table 14 People Counting System Market for Corporate and Education, By Region, 2013–2022 (USD Million)
Table 15 People Counting System Market for Banking & Financial Institutes, By Technology, 2013–2022 (USD Million)
Table 16 People Counting System Market for Banking and Financial Institutes, By Region, 2013–2022 (USD Million)
Table 17 People Counting System Market for Hospitality, By Technology, 2013–2022 (USD Million)
Table 18 People Counting System Market for Hospitality, By Region, 2013–2022 (USD Million)
Table 19 People Counting System Market for Sports and Entertainment, By Technology, 2013–2022 (USD Million)
Table 20 People Counting System Market for Sports and Entertainment, By Region, 2013–2022 (USD Million)
Table 21 People Counting System Market for Government and Healthcare, By Technology, 2013–2022 (USD Million)
Table 22 People Counting System Market for Government and Healthcare, By Region, 2013–2022 (USD Million)
Table 23 People Counting System Market for Other Applications, By Technology, 2013–2022 (USD Million)
Table 24 People Counting System Market for Other Applications, By Region, 2013–2022 (USD Million)
Table 25 People Counting System Market, By Region, 2013–2022 (USD Million)
Table 26 North America: People Counting System Market By Application, 2013–2022 (USD Million)
Table 27 People Counting System Market in North America, By Country, 2013–2022 (USD Million)
Table 28 People Counting System Market in Europe, By Application, 2013–2022 (USD Million)
Table 29 People Counting System Market in Europe, By Country, 2013–2022 (USD Million)
Table 30 People Counting System Market in APAC, By Application, 2013–2022 (USD Million)
Table 31 People Counting System Market in APAC, By Country, 2013–2022 (USD Million)
Table 32 People Counting System Market in RoW, By Application, 2013–2022 (USD Million)
Table 33 People Counting System Market in RoW, By Region, 2013–2022 (USD Million)
Table 34 Key Player Ranking for People Counting System Market
Table 35 New Product Launches, 2015–2016
Table 36 Agreements/Joint Ventures/Partnerships, 2015–2016
Table 37 Expansions, 2015–2016
Table 38 Mergers & Acquisitions, 2016


List of Figures (58 Figures)

Figure 1 People Counting System Market
Figure 2 Global People Counting System Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Video-Based Technology for People Counting Solutions Expected to Dominate the Market During Forecast Period
Figure 8 People Counting System Market, By Application (2016–2022)
Figure 9 People Counting System Market, By Geography, 2015
Figure 10 Growth Opportunities for the People Counting System Market Between 2016 and 2022
Figure 11 The Market for Video-Based Technology Expected to Grow at the Highest Rate During the Forecast Period
Figure 12 North America Held the Major Share of the People Counting System Market in 2015
Figure 13 U.S. Held the Largest Share of the People Counting System Market in 2015
Figure 14 Growing Retail Sector and Increased Adoption Rate of People Counting Technologies is Driving the Market
Figure 15 Value Chain Analysis of the People Counting System Market: Major Value Added By Raw Material Manufacturers and Component Providers and Product Manufacturers
Figure 16 Porter’s Five Forces Analysis: People Counting System Market (2015)
Figure 17 Porter’s Five Forces Analysis: People Counting System Market
Figure 18 Impact Analysis of Bargaining Power of Suppliers
Figure 19 Impact Analysis of Bargaining Power of Buyers
Figure 20 Impact Analysis of Threat of Substitutes
Figure 21 Threat of New Entrants
Figure 22 Impact Analysis of Intensity of Competitive Rivalry
Figure 23 People Counting System Market Based on Video Technology Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 24 Retail Stores, Supermarkets, and Shopping Malls Expected to Lead the IR Beam People Counting System Market During the Forecast Period
Figure 25 Retail Stores, Supermarkets, and Shopping Malls to Dominate the Market for Thermal Sensing Technology During the Forecast Period
Figure 26 Retail Stores, Supermarkets, and Shopping Malls Expected to Witness the Highest Growth Rate for Video-Based People Counting During the Forecast Period
Figure 27 People Counting System Market for Retail Stores, Supermarkets, and Shopping Malls Expected to Grow at the Highest Rate During the Forecast Period
Figure 28 Video-Based People Counting Technology Expected to Witness the Highest Growth Rate for Retail Stores, Supermarkets, and Shopping Malls During the Forecast Period
Figure 29 North America Expected to Lead the People Counting System Market for the Retail Stores, Supermarket, and Shopping Malls Application During the Forecast Period
Figure 30 Video-Based Technology Expected to Dominate the People Counting System Market for the Transportation Application During the Forecast Period
Figure 31 North America Expected to Lead the People Counting System Market for Transportation During the Forecast Period.
Figure 32 Video-Based Technology Expected to Grow at the Highest Rate for the People Counting System Market in the Corporate and Education Application During the Forecast Period
Figure 33 APAC Expected to Lead the People Counting System Market for the Corporate and Education Application During the Forecast Period
Figure 34 IR Beam and Video-Based Technology Expected to Lead the People Counting System Market for the Banking and Financial Institute Application During the Forecast Period
Figure 35 Video-Based Technology Expected to Lead the People Counting System Market for the Hospitality Application During the Forecast Period
Figure 36 APAC Region Expected to Witness the Highest Growth for the People Counting System Market for the Hospitality Application During the Forecast Period
Figure 37 IR Beam and Video Based Technologies to Lead People Counting System Market for Sports and Entertainment Application During the Forecast Period
Figure 38 IR Beam Technology to Lead the People Counting System Market for the Government and Healthcare Application in 2016
Figure 39 IR Beam and Video-Based Technologies Expected to Lead the People Counting System Market for Other Applications During the Forecast Period
Figure 40 People Counting System Market: Geographic Snapshot (2016–2022)
Figure 41 APAC Market Expected to Grow at the Highest Rate for the People Counting System Market During the Forecast Period
Figure 42 North America: People Counting System Market Snapshot (2016–2022)
Figure 43 Retail Stores, Super Market and Shopping Malls to Dominate the People Counting System Market in North America During Forecast Period
Figure 44 U.S. Expected to Lead the People Counting System Market in North America During the Forecast Period
Figure 45 Germany Expected to Witness the Highest Growth Rate in the European Market for People Counting During the Forecast Period
Figure 46 APAC: People Counting System Market Snapshot (2016–2022)
Figure 47 Retail Stores, Supermarkets, and Shopping Malls to Dominate the People Counting System Market in APAC Region During the Forecast Period
Figure 48 People Counting System Market in APAC Expected to Be Led By China, Followed By Japan During the Forecast Period
Figure 49 Latin America Expected to Witness the Highest Growth Rate in the RoW Region for the People Counting System Market During the Forecast Period
Figure 50 New Product Launches Was the Key Growth Strategy Over the Last Four Years (2013–2016)
Figure 51 Battle for Market Share: New Product Development Was the Key Strategy
Figure 52 Axis Communication AB: Company Snapshot
Figure 53 SWOT Analysis: Axis Communication AB
Figure 54 SWOT Analysis: Hella Aglaia Mobile Vision GmbH
Figure 55 SWOT Analysis: Infrared Integrated Systems Ltd.
Figure 56 SWOT Analysis: Retailnext, Inc.
Figure 57 SWOT Analysis: Shoppertrak
Figure 58 Eurotech S.P.A.: Company Snapshot

The people counting system market is expected to be worth USD 1,637.4 Million by 2022, at a CAGR of 18.9% between 2016 and 2022. The growth of this market is propelled by the growing retail sector and increase in adoption rate of people counting systems, availability of economical and easy-to-install solutions, and increasing demand from transportation sector for people counting solutions. The advancements in people counting solutions such as availability of 3D people counting and the growing opportunity in emerging markets such as Latin America, Middle East and Africa would provide ample growth opportunities for the people counting system market in the coming years.

The video-based technology is expected to dominate the people counting system market during the forecast period. The video-based technology offers high accuracy during high-volume traffic, ability to detect the direction in which person or shopper is moving, remains unaffected in varying environments of light, heat, shadows, and it can easily distinguish people from objects and track continuously through a large area for an extended period of time.

The retail stores, supermarkets, and shopping malls application area is expected to lead the market during the forecast period as the retail industry is becoming more complex and is constantly evolving. To sustain amidst the shifting demographics, new technologies, and well-informed shoppers, retailers have to modify their existing strategies to achieve new goals. Retailers need to know the footfalls at their shop at regular intervals to remain competitive in the complex retail world. By observing the ratio of traffic to sales, retailers can fairly and accurately compare stores with low sales volume to stores with high sales volume. People counters help improve store operations by giving information about the number of people entering the store, passing by the store, duration of their visit, and frequency of their visit. It also helps to measure the performance of marketing campaigns and advertising. Moreover, it also helps in making decisions regarding staff planning. The Wi-Fi tracking technology helps track the potential, actual, and repeating visitors and eliminates the staff from the total traffic to count visitors more accurately.

People Counting System Market

The market in APAC is expected to grow at the highest rate during the forecast period. Healthy economic growth, changing demographic profile, increasing disposable incomes, growing urbanization, and changing consumer tastes and preferences are some of the driving factors for the growth of retail stores, supermarkets, and shopping malls in APAC. Moreover, the government support to increase the presence of foreign retail stores in India also helps to increase the number of retail stores in APAC. To manage the flow of people and calculate the sales conversion ratio as well as the effectiveness of marketing campaigns, there is a demand for people counting solutions in the retail sector. As there are a large number of airports, train stations, and bus stations available in the APAC region, there is a requirement of people counting systems to manage the traffic flow of people. The growing hospitality industry and increasing demand for people counters for smart building projects are some of the factors that drive the growth of the market in this region.

However, the booming e-commerce industry and the increasing online sales channel pose a threat to brick-and-mortar stores, resulting in the closing of some stores. This is a major factor restraining the growth of the market. The key strategy adopted by major players in the market was new product development. For instance in January 2016, RetailNext, Inc. launched Aurora all-in-one sensor. It also upgraded its existing traffic counting solution with new features such as differentiating staff and shoppers, tracing shoppers’ path, and recording interactions between shoppers and associates. The strategy accounted for 46% of all strategies. Companies such as RetailNext, Inc. (U.S.), ShopperTrak (U.S.), Axis Communication AB (Sweden), and InfraRed Integrated Systems Ltd. (U.K.) are major companies that adopted this strategy.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Please visit https://www.marketsandmarkets.com/knowledge-process-outsourcing-services.asp to specify your custom Research Requirement

Connect With Us

Follow us on LinkedIn  Follow us on Facebook   Follow us on Twitter 
Live Chat Support


US : 1-888-600-6441
UK : 44-800-368-9399

Search reports



Access reports on all high
growth Electronics System and Components Markets on KnowledgeStore
Request Demo