Top Companies in the Pet Insurance

The global pet insurance market is projected to reach USD 29.80 billion by 2030 from USD 14.35 billion in 2025, growing at a CAGR of 15.7% during the forecast period.

The growth of the global pet insurance market is largely due to rising pet ownership worldwide, increased humanization of pets, greater awareness of financial risks linked to veterinary treatments, and higher veterinary care costs. Additionally, the expansion of digital platforms for insurance distribution, more product options tailored to specific pet needs, and a stronger focus on preventive healthcare significantly drive market growth. The increase in the number of companion animals, especially dogs and cats, along with a rise in chronic diseases among pets, encourages owners to seek insurance coverage. However, the market faces challenges such as limited penetration of pet insurance in emerging economies, low awareness among pet owners, and complexities in claim settlement processes and policy exclusions. Furthermore, regulatory inconsistencies and the absence of standardized policy frameworks across regions create operational difficulties for major players.

The leading players in the pet insurance market include Trupanion (US), Nationwide (US), Pet Plan Limited (UK), Anicom Holdings, Inc. (Japan), Healthy Paws (US), Pets Best Insurance Services, LLC (US), Pumpkin Insurance Services Inc. (US), Spot Pet Insurance Services, LLC (US), Figo Pet Insurance LLC (US), Agria Pet Insurance Ltd. (Sweden), PetPartners, Inc. (US), ASPCA (US), Pet Protect Limited (UK), Embrace Pet Insurance Agency, LLC (US), and Getsafe (Germany). These companies have adopted various growth strategies, both organic and inorganic, such as launching new policies, forming strategic partnerships, and expanding into emerging markets. These efforts aim to grow their market share and diversify their portfolios. In September 2024, Trupanion (US), a global leader in medical insurance for cats and dogs, officially launched its flagship Trupanion product in Germany and Switzerland, broadening the company’s international reach. In June 2025, Healthy Paws (US) announced a new partnership with Bindable, a major provider of insurance distribution technology and services. Through this collaboration, Pets Best’s insurance offerings will be accessible through Bindable’s extensive distribution network, which includes major carriers, brokers, and affinity groups, providing consumers with a seamless digital quoting experience.

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Trupanion

Trupanion is a leading provider of medical insurance for cats and dogs, offering comprehensive coverage options across major global markets. The company focuses on helping pet owners handle the financial burden of unexpected veterinary costs through its pet insurance plans. Trupanion's operations are divided into two main segments: the Subscription Business and the Other Business. The Subscription Business is the company's main segment, providing its primary pet health insurance products directly to consumers. This coverage includes diagnostics, surgeries, prescriptions, hospital stays, chronic diseases, hereditary conditions, and breed-specific health issues. The company’s unique VetDirect Pay system allows for direct payments to veterinary clinics, reducing out-of-pocket expenses for pet owners and making the claims process more efficient. Besides insurance, Trupanion offers veterinary technology and claims management services, using digital tools to improve customer and clinic experiences. The company is expanding internationally, with operations in North America and select European countries. It develops and underwrites insurance products through a network of subsidiaries and strategic partners. Notable subsidiaries include American Pet Insurance Company (US), GPIC Insurance Company (Canada), ZPIC Insurance Company (US), Smart Paws (Germany), and PetExpert (Czech Republic).

Nationwide

Nationwide is one of the most established pet insurance providers in the US, offering a wide range of health plans for dogs, cats, birds, and exotic animals. Its policies cover accidents, illnesses, chronic and hereditary conditions, cancer treatments, surgeries, diagnostics, and prescriptions, with optional wellness plans for preventive care like vaccinations and flea/tick treatments. Nationwide provides its pet insurance through direct-to-consumer channels and employer-sponsored voluntary benefits, with plans that include Major Medical, Major Medical with Wellness, and Whole Pet. Notably, it is one of the few insurers to cover exotic pets such as reptiles and birds. Supported by Nationwide Mutual’s financial strength and brand reach, the company offers coverage in all 50 US states and D.C., allowing policyholders to visit any licensed vet or specialist, and providing 24/7 veterinary helpline access and wellness add-ons that add value for pet owners focused on preventive care.

Market Ranking:

The top five companies in the pet insurance market are Trupanion (US), Nationwide (US), Pet Plan Limited (UK), Anicom Holdings, Inc. (Japan), and Healthy Paws (US). Trupanion is a leading North American pet insurer known for its direct-to-vet payment system (VetDirect Pay) and strong growth in subscription revenue, driven by its single, comprehensive insurance plan for cats and dogs. Nationwide is one of the most established US providers, offering extensive pet insurance coverage, including exotic animals, through both direct and employer-sponsored channels, supported by its parent company's scale and financial strength. Pet Plan Limited is the market leader in the UK, providing long-standing, comprehensive pet insurance for cats, dogs, and rabbits with high brand trust. Anicom Holdings, Inc. is one of Japan’s largest pet insurers, recognized for its extensive veterinary network, seamless claims processing, and strong focus on preventive pet healthcare. Healthy Paws is known for its unlimited lifetime coverage, fast claims processing, and mobile-first platform, making it one of the fastest-growing players in the global pet insurance market.

Related Reports:

Pet Insurance Market by Policy Coverage (Accident Only, Illness Only, Comprehensive Plans, Preventive Care), Animal Type (Dog, Cat), Provider Type (Public, Private), Sales Channel (Broker, Direct, Agency, Bancassurance) & Region - Global Forecast to 2030

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